Home salon startup Yes Madam has secured Rs 50 crore in fresh funding from Info Edge Growth Fund. This marks the first outside investment for the company since its launch in 2016. The deal has created strong interest in India’s beauty and wellness market because the startup built its business without outside money for many years.
The company has shown fast growth in recent years. It also stayed profitable while many startups in the same sector faced losses. This new capital now gives the brand a chance to grow at a much faster pace across India.
A Startup That Began With a Simple Idea
Yes Madam started in Gurugram in 2016. Founders Aditya Arya, Mayank Arya, and Akanksha Vishnoi wanted to make salon services easier for women. Instead of long salon visits and travel stress, customers could book beauty services at home through an app.
The idea became popular because many people wanted comfort, safety, and time savings. Customers could book facials, waxing, haircuts, massages, and makeup services from trained professionals without leaving home.
Over time, the startup entered more cities and added new categories. Today, Yes Madam works in more than 55 cities across India. The company also built a strong network of beauty experts who visit customers at their homes.
First Major Investment After Years of Growth
The Rs 50 crore investment came from Info Edge’s new fund called B8 Fund-I. Info Edge founder Sanjeev Bikhchandani led the investment.
This funding round became important because Yes Madam reached this stage without heavy outside support. Many startups raise money early, but Yes Madam focused on steady business growth and profit from the start.
The company said this fresh capital will help it expand into new cities, improve technology, and give better support to service partners. Even after rapid growth, the startup says profit will remain an important goal.
Revenue Numbers Show Strong Rise
The startup shared major revenue growth figures that show how quickly the business has expanded.
In FY24, the company posted revenue of Rs 45 crore. In FY25, revenue jumped to Rs 94 crore. In FY26, the figure touched Rs 195 crore.
These numbers show that the company almost doubled its revenue each year. Such growth has become rare in the startup sector, especially for firms that focus on profit along with expansion.
The rise in bookings also shows strong customer demand. Yes Madam now handles nearly 3 lakh bookings every month. This figure stands much higher than the 70,000 monthly bookings the startup reported during its appearance on Shark Tank India in 2024.
Strong Demand for Home Beauty Services
The beauty and wellness market in India has changed a lot in recent years. Many customers now prefer home services because they save time and offer more comfort.
Busy work schedules, traffic, and long waiting hours at salons have pushed people toward app-based services. Safety and privacy also play a major role for many women.
Yes Madam entered the market at the right time and built trust through trained professionals and easy booking systems. The company also focused on customer reviews and repeat users, which helped the business grow faster through word of mouth.
Today, the startup competes in a market where customers expect quick service, fair pricing, and reliable professionals.
Technology Will Play a Bigger Role
The company plans to use part of the new funds for technology upgrades. Better technology can help improve customer experience and support smoother operations.
App improvements may help users book services faster and track appointments more easily. The company can also use technology to manage staff schedules, customer support, and service quality.
Digital systems now play a major role in home service businesses because they connect customers with professionals in real time. A strong tech platform also helps companies grow across many cities without major operational issues.
As competition rises in the beauty service sector, technology may become one of the biggest deciding factors for customers.
Focus on Service Partners
Yes Madam has also placed strong attention on its service partners. These professionals form the backbone of the business because they directly interact with customers every day.
The startup said it wants to strengthen support systems for these workers. Better training, stable income opportunities, and career growth may help the company keep skilled professionals for the long term.
The company also announced a social initiative for children of service partners who cannot afford education. This step has received positive attention because it focuses on worker welfare along with business growth.
Such programs can help improve loyalty and trust inside the company network.
Startup Sector Watches Closely
The funding news has attracted attention across India’s startup ecosystem. Investors now show growing interest in businesses that combine growth with profit.
During the last few years, many startups faced pressure because of high spending and weak financial control. Investors now prefer companies with stable business models and real customer demand.
Yes Madam fits that profile because it built a profitable operation before raising outside money. The company already has customers across many cities and has shown strong revenue growth.
The investment from Info Edge also adds credibility because the company has backed several successful internet businesses in India over the years.
Expansion Plans Ahead
With fresh capital in hand, Yes Madam now plans wider expansion across India. Entry into more cities may help the startup reach new customer groups and increase bookings further.
India’s smaller cities also present major opportunities because demand for professional beauty services continues to rise there. More smartphone users and digital payments have made app-based services easier to access.
The company may also introduce new wellness categories in the future. As customer lifestyles change, demand for home care services continues to grow in many areas.
The next phase for Yes Madam may focus on balancing rapid growth with service quality and customer trust.
A Big Moment for the Brand
This funding round marks a major milestone for Yes Madam. The startup has moved from a small idea in Gurugram to a fast-growing national brand with strong investor backing.
The company’s journey also shows that startups can still grow through careful planning, customer trust, and profit-focused operations.
With Rs 50 crore in fresh support from Info Edge Growth Fund, Yes Madam now enters a new chapter. The coming years may decide how large the brand can become in India’s fast-changing beauty and wellness market.
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