Centricity, a wealth technology startup based in Gurugram, has raised ₹280 crore, or about $29.4 million, in a Series A round. The round was led by SMBC Asia Rising Fund, a corporate venture capital fund linked to Japan’s Sumitomo Mitsui Banking Corporation.
The news was reported on August 17, 2026. Centricity said the new capital will help it grow its technology platform and wealth distribution business in India and overseas. The round has both equity and venture finance.
This is a major step for a young company that wants to change how wealth managers and investors work. Centricity uses technology to connect investors, wealth managers and financial products through one platform.
The new capital can give the company more room to build its technology, reach more clients and enter more markets.
A company built around wealth technology
Centricity was founded in early 2022 with a simple goal: use better technology to make wealth management easier for professionals and their clients.
The company says its platform helps investment professionals manage portfolios with greater ease, accuracy and control. Its system also aims to reduce the need for separate tools across different parts of wealth management.
This approach puts Centricity in the growing wealth technology sector. Wealth managers deal with large amounts of data, many financial products and clients with different needs. A strong digital platform can make that work easier.
Centricity has built a model that serves both wealth professionals and investors. This gives the company a wider role than a simple investment app.
The size of the new round
The ₹280 crore Series A round equals about $29.4 million. SMBC Asia Rising Fund led the deal.
The new capital is set to support two main areas. The first is Centricity’s technology business. The second is its wealth distribution network.
The company also plans to use the money for growth outside India. This could help Centricity reach clients and wealth professionals in other markets.
The support from SMBC is also important. A major global bank group can offer more than capital. It can provide access to financial networks, market knowledge and potential business links.
For Centricity, that support could help as it seeks a larger role in the wealth sector.
A large wealth platform
Centricity has already built a sizeable network.
According to its website, the company has more than 20,000 Centricity partners, a presence in more than 66 cities, more than 75 branches, and more than 1,00,000 investors served. It also reports more than ₹16,000 crore in assets under management.
These figures show that Centricity is not just a small software company. It has a large distribution network and a substantial user base.
Its platform also covers more than one part of wealth management. The company works with wealth managers, financial product distributors and investors.
This model can help Centricity grow through its professional network while it adds more digital tools.
Why wealth technology matters
Wealth management can be complex. Investors may have mutual funds, stocks, insurance, bonds and other assets. Wealth professionals must keep track of these products and also understand each client’s goals.
Old systems can make this work slow. Data may sit across many platforms, which can make it hard for advisers to get a clear view of a client’s full portfolio.
Technology can solve part of this problem.
A single platform can give professionals access to client data, portfolio details and product information in one place. It can also reduce manual work and give advisers more time for client discussions.
This is the space where Centricity wants to compete.
A focus on professional partners
One important part of Centricity’s model is its network of financial professionals.
The company says it has more than 20,000 wealth managers and financial product distributors across its network. These professionals can use digital tools and access a wide range of financial products.
This model gives Centricity a way to reach a large number of investors without the need for every customer to use a direct-to-consumer app.
The wealth manager remains an important part of the relationship. Technology works as the support layer.
That can be useful for investors who want personal advice but also want a simple digital way to view and manage their wealth.
Private wealth is another key area
Centricity has also placed a strong focus on private wealth and high-net-worth clients.
In April 2026, the company appointed Kartik Kini as chief strategy and execution officer for its Invictus unit. Kini has more than three decades of financial services experience and has held senior roles at Waterfield Advisors, Avendus, Deutsche Bank and DSP Merrill Lynch.
The appointment came as Centricity sought to strengthen its work with high-net-worth and ultra-high-net-worth clients.
The company had also added 30 senior private bankers to its Invictus unit in a single day, according to Business Standard.
These steps show that Centricity wants to serve both regular investors and wealthy families.
A wider market opportunity
India has a large and growing pool of investors. More people now use financial products such as mutual funds, stocks and other investment options.
At the same time, many investors still need advice. The rise of digital tools does not remove that need. Instead, it can change how advisers work with their clients.
Centricity wants to combine both sides.
Its platform gives financial professionals digital tools, while its network gives investors access to human advice.
This combination can help the company stand apart from apps that focus only on self-service investment.
Plans for India and overseas markets
The new capital will help Centricity grow its technology and wealth distribution businesses within India and overseas.
The overseas part is especially important because Indian wealth is no longer limited to people who live in India.
Many Indian families have assets, businesses or family members in other countries. Non-resident Indians also need financial services that can work across borders.
Centricity has already shown interest in this area. Its website has a separate service for NRI customers, which suggests that this group forms an important part of its wider strategy.
A stronger international presence could give the company access to a much larger market.
Technology will remain central
The new capital is also a sign that Centricity sees technology as the main base for its next phase.
The company describes itself as a technology-enabled investment management platform. Its aim is to help wealth professionals manage portfolios with better control and clarity.
As its network grows, the need for strong technology will also rise.
A larger client base means more data, more transactions and more financial products. The platform must remain fast, secure and simple for users.
That will be one of the company’s main tests after the new Series A round.
Competition will be a challenge
Centricity is part of a competitive wealth technology market.
Several Indian startups have entered wealth management with digital products, advisory services and investment platforms. Some have raised large sums from major investors and have built strong customer bases.
This creates pressure on Centricity to show clear value.
The company must prove that its combination of technology, wealth professionals and product access can create better results for clients.
It also needs to control costs as it grows. The wider Indian wealth technology sector has seen strong revenue growth, but several companies have also faced higher losses as they seek scale.
What the $29.4 million means
Centricity’s latest Series A round gives the company a strong financial base for its next phase.
The company now has capital from SMBC Asia Rising Fund, along with support from its wider investor group. The new money can help improve its technology, strengthen its wealth distribution network and support its plans outside India.
For the wealth technology sector, the deal also shows that major financial institutions still see strong potential in digital wealth platforms.
Centricity has already built a network of more than 20,000 partners, a presence in more than 66 cities, more than 75 branches, more than 1,00,000 investors served, and more than ₹16,000 crore in assets under management.
The next stage will be about scale.
Centricity wants to reach more investors, support more wealth professionals and build a stronger presence in overseas markets. With ₹280 crore, or about $29.4 million, in new Series A capital, the company now has more resources to pursue that goal.
The deal is therefore more than a large cash boost. It marks a new phase for a wealth technology company that wants to make financial advice and investment management simpler through technology, while keeping human expertise at the center of the client relationship.
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