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Venture capital has become glamorized. Headlines celebrate funding rounds.Valuations dominate press coverage.Founders are often judged by how much they’ve raised—not what they’ve built. But here’s the truth: Not every idea…
In SaaS, growth hides weakness. You can grow revenue and still die. Why?Because churn quietly erodes the foundation. A SaaS company with 5% monthly churn loses ~46% of its customer…
Influencer brands are built on one asset above all else: trust. Not reach.Not aesthetics.Not even engagement. Trust is the invisible currency that turns attention into influence, and influence into revenue.…
Raising capital is not just about storytelling. Investors don’t only look for potential — they actively scan for risk. And often, a single red flag can stall or completely kill…
For years, Indian startups were built for metro users: English-speaking, credit-card owning, app-savvy consumers in Delhi, Mumbai, and Bengaluru. But the real scale was always elsewhere. “Bharat” — Tier 2,…
Advertising has reach.Influencers have trust. In a digital world flooded with banner ads, pre-roll videos, popups, and sponsored posts, one truth has become increasingly clear: people don’t buy from brands…
Influence used to mean attention: likes, views, and branded posts. Today, in India, influence increasingly means ownership — creators turning audiences into customers, and content careers into companies. Over the…
Some of the world’s biggest companies didn’t start with full product suites. They started with one simple feature. No ecosystem.No platform strategy.No product sprawl. Just a single, sharp solution to…
India’s SaaS ecosystem has grown explosively over the past decade. From bootstrapped startups to unicorns, Indian founders are building products adopted by global enterprises, fast-growing tech companies, and small businesses…
Scaling is where most startups die. Early traction creates confidence. Funding rounds increase ambition. Hiring accelerates. Expansion begins. And suddenly—burn rate spikes, culture fractures, product quality slips, and growth stalls.…