Real estate developer Casagrand has officially entered Hyderabad’s booming property market with a bold strategy and a star-powered endorsement. The company announced the appointment of Tollywood actor Venkatesh Daggubati as its brand ambassador for the Hyderabad zone, signaling its commitment to expanding into the city’s premium housing segment.
This strategic move not only strengthens Casagrand’s brand visibility in Telangana’s capital but also aligns the company with a trusted and admired local icon. As Hyderabad’s real estate sector witnesses rapid transformation, Casagrand aims to carve out a significant footprint by delivering high-end, future-ready residential developments.
Casagrand’s Hyderabad Vision: 2.74 Million Sq Ft of Premium Living
Casagrand has already laid out an ambitious blueprint for its Hyderabad expansion. The company plans to develop 2.74 million square feet of premium residential space, focusing on delivering modern, thoughtfully designed homes that offer more than just four walls.
By choosing Hyderabad as its next major destination, Casagrand recognizes the city’s evolving real estate dynamics and increasing appetite for lifestyle-oriented living spaces. The company intends to set new standards by combining cutting-edge architecture with a strong value proposition for homebuyers.
Why Venkatesh Daggubati?
In selecting Venkatesh Daggubati as brand ambassador, Casagrand has made a calculated and meaningful choice. Venkatesh enjoys massive popularity across Telugu-speaking states and commands immense respect for his versatility, credibility, and family-friendly image. His presence instantly adds emotional resonance and trust to Casagrand’s brand, especially among middle- and upper-middle-class families in Hyderabad.
The actor has always maintained a dignified public persona and continues to be a household name across generations. By partnering with Venkatesh, Casagrand taps into an emotional connection that spans decades, helping the brand build immediate rapport with its target audience.
Vimesh P on Hyderabad’s Growth and Casagrand’s Role
Vimesh P, Senior Vice President of Marketing at Casagrand, elaborated on the company’s vision and its decision to enter the Hyderabad market. He emphasized the evolving nature of Hyderabad’s urban landscape, which has become one of India’s fastest-growing metropolitan regions.
“Hyderabad’s real estate landscape is evolving at an unprecedented pace, driven by growing urban aspirations and a demand for high-quality living spaces. At Casagrand, we are committed to delivering innovative, future-ready homes that blend modern design, superior craftsmanship, lifestyle amenities and world-class specifications to meet the expectations of today’s discerning buyers,” said Vimesh.
He added that Casagrand will offer projects that reflect global standards while catering to the cultural and social fabric of Hyderabad.
Hyderabad’s Real Estate Boom: A Lucrative Opportunity
Casagrand’s decision to step into Hyderabad comes at a time when the city’s real estate sector is booming. With its combination of infrastructural development, IT and pharma expansion, and improved connectivity, Hyderabad has become a magnet for real estate investments.
Several factors have fueled this surge:
- Economic stability and job growth, particularly in IT hubs like Gachibowli and HITEC City
- Improved infrastructure, including metro expansion and new link roads
- Competitive pricing compared to metros like Bengaluru and Mumbai
- Low unsold inventory, indicating healthy market absorption
As a result, real estate demand has shifted from merely functional homes to lifestyle-driven residential communities. Buyers now look for more than just square footage—they seek amenities, security, design sophistication, and community living. Casagrand plans to meet these evolving needs with a lineup of premium developments in Hyderabad.
Casagrand’s Legacy in South India
Founded in 2004, Casagrand has developed over 40 million square feet of residential real estate across South Indian cities like Chennai, Bengaluru, and Coimbatore. The company enjoys a solid reputation for delivering projects on time and offering value-driven homes without compromising on aesthetics or amenities.
Casagrand focuses heavily on:
- Customer-centric design
- Superior build quality
- Amenities that support modern lifestyles, such as gyms, swimming pools, co-working zones, and smart home features
- Affordable luxury, allowing a wider base of families to access upscale living
With its entry into Hyderabad, Casagrand brings this legacy into a new, competitive market. Backed by research and a deep understanding of consumer needs, the company plans to set itself apart from existing players.
How Casagrand Plans to Differentiate
While Hyderabad’s premium housing market has several big players, Casagrand believes it can carve a niche by focusing on four pillars:
- Innovation in Design: Each project will prioritize functionality, sustainability, and beauty. Open layouts, natural lighting, smart storage solutions, and eco-friendly materials will form the core of design strategies.
- Modern Amenities: Residents can expect thoughtfully curated lifestyle zones—clubhouses, jogging tracks, work-from-home spaces, and more.
- On-Time Delivery: Casagrand has consistently delivered its projects ahead of RERA deadlines, and it plans to maintain that record in Hyderabad as well.
- Affordable Premium Pricing: By balancing luxury with affordability, the brand aims to reach a wider demographic of homebuyers who seek high standards without exorbitant pricing.
Venkatesh Daggubati’s Statement on the Partnership
Speaking about his association with Casagrand, Venkatesh expressed excitement and optimism.
“I’m happy to be associated with Casagrand as they begin their journey in Hyderabad. I believe in the importance of trust and quality when it comes to buying a home, and Casagrand stands for both. Their commitment to excellence and innovation really impressed me,” he said.
He also shared that he looks forward to representing a brand that prioritizes customer satisfaction and community development.
What to Expect Next from Casagrand Hyderabad
Casagrand plans to launch multiple projects across Kokapet, Gachibowli, Miyapur, and LB Nagar, with options ranging from high-rise towers to villa-style developments. These projects will focus on sustainable living, advanced technology integration, and holistic community experiences.
The first phase of Casagrand’s Hyderabad expansion will see a rollout of around 2,000 housing units by the end of the year. The company is also exploring partnerships with local contractors and vendors to speed up construction timelines and ensure cost efficiency.
Final Thoughts
Casagrand’s Hyderabad foray arrives at a strategic moment. With urban aspirations growing, lifestyle expectations shifting, and the city expanding, Hyderabad stands as fertile ground for premium residential development. By appointing Venkatesh Daggubati—a beloved cultural figure—as its brand ambassador, Casagrand enhances its local relevance and emotional connect.
The company brings with it a strong track record, innovative vision, and a clear intent to redefine what premium housing means in Hyderabad. As competition intensifies in the city’s real estate market, Casagrand appears ready to stand tall—backed by experience, strategic branding, and a deep understanding of what modern homebuyers want.