Razorpay POS, the offline payments arm of fintech leader Razorpay, has reported a sharp rise in weekday spending across its vast network of in-store touchpoints. Between April 2024 and March 2025, consumers significantly increased their spending across key retail and service sectors including apparel, jewellery, cafés, bookstores, salons, and hotels.
The company collected this data through over 500,000 in-store POS terminals, offering valuable insights into consumer behavior during weekdays—Monday through Friday—in the financial year 2024–25.
Weekday Shopping Habits Witness Strong Growth
Consumers embraced offline shopping during weekdays with renewed enthusiasm. Razorpay POS noted substantial year-on-year (Y-o-Y) growth in consumer spending across various lifestyle and luxury categories.
- Apparel stores saw a 29% increase in transaction volume.
- Salons and spas recorded a 27% jump in weekday purchases.
- Jewellery stores stood out with a 43% surge in spending, the highest among all tracked categories.
These numbers reflect a strong shift in weekday spending patterns, showing that consumers don’t just wait for weekends to indulge in self-care or fashion shopping anymore.
Jewellery Shoppers Prefer Cards Over UPI
While digital payments remain dominant, card-based payments continue to play a vital role, especially in high-value purchases. Razorpay POS reported that over 50% of all in-store jewellery transactions were made using credit and debit cards.
This trend highlights the consumer trust in card-based payments for high-ticket items. Many buyers still prefer the security and ease of using cards, especially when they purchase gold, diamonds, or designer jewellery. UPI may dominate smaller ticket sizes, but for expensive items, card swipes still lead.
Cafés, Restaurants, and Dine-Outs Register Healthy Growth
Food and beverage businesses also benefited from increased weekday activity. Razorpay POS recorded a 33% Y-o-Y rise in spending at cafés and restaurants nationwide. However, the biggest winner in this segment was Delhi, where spending at dine-out outlets skyrocketed by 78%.
These figures point to a growing dining culture among working professionals. Office goers, corporate teams, and weekday catchups fueled this boom in weekday restaurant traffic.
Hotels Experience 29% Surge in Weekday Bookings
India’s hospitality sector also benefited from this spending revival. Razorpay POS reported that weekday hotel booking transactions grew 29% over the past financial year. Business travel, remote work policies, and rising mid-week vacation trends contributed to this growth.
Weekday hotel bookings reflect changing work habits and an increase in hybrid travel behavior, where consumers blend business trips with leisure.
Bookstores Make a Comeback in the Digital Age
Even in the age of Kindles and audiobooks, physical bookstores experienced a resurgence. Razorpay POS data showed a notable uptick in weekday footfall and purchases at bookstores across urban centers.
This trend highlights a consumer desire for tactile experiences. Shoppers are returning to local bookstores, picking up titles in person, and often engaging in impulse purchases during lunch breaks or commutes.
Razorpay’s Omnichannel Vision Fuels Growth
The company attributes much of this offline growth to its omnichannel payments infrastructure, which enables businesses to accept payments through multiple modes—UPI, cards, QR codes, and more.
Razorpay acquired Ezetap, a leading POS company, in August 2022. This strategic move gave the company an instant footprint in offline commerce. After the acquisition, Razorpay rolled out its omnichannel payment platform, seamlessly integrating online and offline payment experiences for businesses across India.
By enabling merchants to track payments across physical stores and e-commerce platforms from a single dashboard, Razorpay empowered local businesses to understand customer behavior better and serve them more efficiently.
Vision for the Future: 4–5x Growth in 4 Years
Razorpay POS now plans to scale 4–5x over the next four years, focusing on expanding offline access, empowering merchants in Tier 2 and Tier 3 cities, and introducing smarter touchpoints across retail outlets, malls, and independent stores.
The company aims to enhance offline commerce and increase payment adoption by targeting high-frequency, high-touch categories like fashion, dining, electronics, and beauty services. With deeper penetration, Razorpay POS hopes to make digital transactions frictionless even for small merchants in remote areas.
The company’s statement emphasized its commitment to building India’s next wave of offline payment infrastructure, positioning Razorpay POS not just as a service provider, but as a growth partner for brick-and-mortar businesses.
POS Devices Now Vital for Retailers
Over the past year, India’s retailers have increasingly turned to POS devices to streamline operations, offer flexibility, and speed up billing. From large format fashion stores to standalone salons, the presence of digital POS terminals now plays a central role in consumer experience.
Razorpay POS saw strong adoption from:
- Luxury and lifestyle brands, who prefer sleek POS terminals for aesthetic consistency.
- Restaurants, who use integrated POS solutions for table-side ordering and payment.
- Service businesses, such as spas, salons, and health clinics, who manage appointments and payments on a unified system.
This shift proves that merchants are no longer viewing POS terminals as mere billing machines, but as comprehensive business enablers.
Conclusion: Offline Payments Are Booming Again
Razorpay POS’s latest report confirms a strong revival of offline spending in India, especially during weekdays. Consumers now mix digital convenience with physical retail experiences, boosting categories like fashion, jewellery, grooming, dining, and travel.
As card payments hold strong for high-value purchases and UPI continues to lead micro-transactions, merchants are embracing omnichannel payment strategies to serve every customer need. Razorpay POS, with its robust network and future-ready technology, stands at the forefront of this transition.
With weekday commerce on the rise and digital infrastructure improving rapidly, India’s offline retail is entering a new growth phase—and Razorpay POS is steering the change.