Natural skincare startup, Phases, is making waves in the beauty industry as it recently announced a successful angel funding round, securing Rs 30 lakh in investment. The funding was orchestrated through a participation in the innovative angel investment show, Indian Angels, currently streaming on the popular OTT platform, JioCinema. The funding comes from Aparna Thyagarajan, representing a 20% equity dilution for Phases.
This marks a significant milestone for Phases, which had previously been self-funded by its co-founders. The infusion of capital, led by Aparna Thyagarajan, will play a pivotal role in accelerating Phases’ growth and strategic objectives.
Key Details of the Funding Round
Phases successfully raised Rs 30 lakh in an angel funding round from investor Aparna Thyagarajan, facilitated through participation in the Indian Angels OTT show.
The funding involves a 20% equity dilution for Phases, highlighting the investor’s confidence in the startup’s potential and mission.
Founded by Sannjana Raghu Amberkar, Phases is a trailblazing natural skincare brand with a specific focus on providing clean, safe, and effective skincare products tailored for tweens and teens. The startup’s commitment to creating a new standard in skincare is reflected in its products, which are formulated with plant-based ingredients backed by scientific research.
Phases’ Unique Selling Points
Clean Ingredients: Phases products are meticulously crafted with plant-based ingredients, ensuring they are free from toxic chemicals and synthetic fragrances.
Vegan and Cruelty-Free: The brand takes pride in its commitment to ethical practices, offering vegan and cruelty-free skincare solutions.
Sustainability: Phases stands out for its dedication to sustainability, aligning with the growing consumer demand for eco-conscious choices.
Phases strategically markets and sells its products through various channels, including its official website and prominent e-commerce platforms like Amazon, Flipkart, and Suspire. The brand has gained popularity for its bestsellers, notably “Splash,” a refreshing gel cleanser, and “Poise,” a balancing and hydrating moisturizer.
Utilizing Funds for Strategic Growth
The recent funding infusion of Rs 30 lakh will serve as a catalyst for Phases’ expansion plans. The startup plans to allocate the funds to critical areas such as:
Product Development: Investing in research and development to enhance and diversify its product offerings.
Customer Experience Optimization: Focusing on improving the overall customer journey and satisfaction.
Marketing and Brand Visibility: Implementing robust marketing strategies to increase brand visibility and reach a wider audience.
Growth and Expansion: Scaling operations and expanding the brand’s presence in the skincare market.
Phases’ successful funding round is a testament to the brand’s commitment to redefining skincare for teens. With a focus on clean, sustainable, and effective products, Phases is poised to make a significant impact in the beauty industry. The infusion of Rs 30 lakh in angel funding positions Phases for accelerated growth and reinforces its mission to provide natural skincare solutions for the younger generation.