M2P Fintech, a prominent player in the fintech space, has successfully acquired Goals101, a leading Transaction Behavioral Intelligence (TBI) company based in India. The acquisition, which marks a significant milestone for M2P Fintech, is poised to reshape the landscape of digital financial services by incorporating cutting-edge technology into its existing suite.
Following the acquisition, the Goals101 team will continue to focus on developing new data capabilities, harnessing the power of its big data platform to enhance personalization in financial products for customers on a global scale. This move aligns with the growing trend of leveraging data intelligence to create tailored solutions that cater to the diverse needs of consumers.
While the exact financial details of the acquisition were not disclosed, an ET report estimates the deal size to be around Rs 250 crore. This strategic investment underscores the commitment of M2P Fintech to fortify its position in the market and stay at the forefront of innovation in digital banking.
Goals101, a seven-year-old company, operates on advanced algorithms and analytics tools that offer valuable insights into consumer transaction patterns. The platform’s Transaction Behavioral Intelligence (TBI) is designed to orchestrate actionable insights, providing real-time, contextual intelligence to financial institutions. This empowers these institutions to build a comprehensive data platform that covers every aspect of the customer journey, from driving engagement to increasing spending.
The acquisition is expected to enable M2P Fintech to seamlessly integrate Goals101’s technology into its existing financial services suite. By doing so, M2P Fintech aims to enhance its capabilities in offering personalized and data-driven financial solutions to its customers. The synergy between the two companies is anticipated to unlock new avenues for innovation in the fintech sector.
Goals101 has already established its presence by collaborating with payment networks and banks across multiple geographies, including India, the Middle East and North Africa (MENA), and South East Asia. The acquisition by M2P Fintech is set to amplify Goals101’s reach and influence in these regions, solidifying its position as a key player in the global financial technology landscape.
This acquisition comes on the heels of M2P Fintech’s previous strategic move in July of the previous year when it acquired Syntizen. The acquisition of Syntizen, a provider of identity validation services, further expanded M2P Fintech’s capabilities in offering secure and efficient identity verification services, including Aadhaar verification and various Know Your Customer (KYC) processes.
In conclusion, the acquisition of Goals101 by M2P Fintech marks a pivotal moment in the evolution of digital banking infrastructure. By combining the strengths of both companies, M2P Fintech is poised to deliver enhanced and personalized financial services to customers globally, solidifying its position as a frontrunner in the rapidly evolving fintech industry. The acquisition reflects the industry’s broader trend of leveraging advanced data analytics and behavioral intelligence to drive innovation and meet the evolving needs of consumers in the digital age.