EDT, a design and technology company, has announced a new partnership with Servify. The two companies have come together to launch Concierge+, a premium after-sales service programme. This new service will help customers receive fast and easy support after they buy an EDT product.
The programme will cover EDT’s current product range, which includes the LUMA PureGlass™ Air Fryer Oven and the newly launched FLOW Everyday PureGlass™ Precision Kettle. In the future, every new EDT product across home, kitchen, and personal care categories will also become part of Concierge+.
This partnership shows that EDT wants to give customers a better experience, not only at the time of purchase but also during the complete ownership journey.
Doorstep Service Across India
Concierge+ will run on Servify’s technology platform and nationwide service network. Through this partnership, customers will receive support at their homes instead of visiting a service centre.
The programme offers doorstep warranty support, in-home repairs, product replacements where applicable, and preventive service. Customers can receive these services across more than 19,000 pincodes in India.
This wide reach makes the programme useful for people in many cities and towns. Customers can save time and avoid the trouble of carrying products to service centres.
A Strong Focus on Customer Trust
EDT believes that the customer journey does not stop after a product reaches the home. The company says that real trust grows after the purchase because customers use the product every day.
For this reason, EDT has made Concierge+ an important part of its business strategy. The company wants every customer interaction after the purchase to match the same care that goes into product design.
As EDT plans to expand into more product categories, it wants customers to enjoy the same level of support across every product. The company believes that ownership should become one of the strongest reasons for people to choose the brand.
Naiyya Saggi Shares the Vision
Naiyya Saggi, Co-founder and CEO of EDT, spoke about the importance of this partnership.
She said the customer journey begins after a product reaches the customer. According to her, EDT creates products that become part of daily life, so the ownership experience should also receive careful attention.
She explained that every interaction matters. Whether a customer explores recipes through Recipe Ramsay or receives help from a service engineer at home, each moment should remind customers why they chose EDT.
She also said Concierge+ brings support directly to customers whenever they need help. According to her, the shared belief between EDT and Servify about customer trust made this partnership a natural choice.
Saggi added that Servify’s technology, nationwide reach, and service expertise make it the right partner to deliver this promise.
Servify Sees the Same Goal
Sreevathsa Prabhakar, Founder and CEO of Servify, also shared his thoughts about the partnership.
He said he has known Naiyya Saggi for many years and has always admired their shared vision for customer experience beyond the point of purchase.
He explained that this shared belief also became one of the reasons behind his decision to invest in EDT.
According to him, customers deserve an ownership experience that receives as much attention as product design. He believes Concierge+ brings this idea to life because it combines EDT’s understanding of premium customer experience with Servify’s technology and service capabilities.
He added that this partnership will give customers an ownership journey that feels simple, reliable, and stress-free.
Servify Brings Strong Experience
Servify has built a strong reputation in device lifecycle management. The company works with more than 100 global brands across over 40 countries.
Some of its well-known partners include Apple, Samsung, and HP.
Servify also strengthened its home appliance business in India after it acquired 247around. This move expanded its doorstep service network across more than 19,000 pincodes.
With this experience, Servify has the resources and service network needed to support EDT customers across the country.
Customers Now Expect More Than Good Products
The Indian premium appliance market has changed over the last few years. Buyers no longer judge a brand only by product quality.
People now expect quick support, easy communication, reliable service, and fast solutions whenever they need help.
A good ownership experience has become just as important as product performance. Many customers choose brands that offer dependable after-sales support because it gives them peace of mind.
EDT understands this change and wants Concierge+ to meet these new expectations.
Fast, Easy, and Reliable Support
Concierge+ aims to make every service request smooth and simple.
Customers will receive faster resolutions without unnecessary delays. They will also have better visibility during the service process, so they know what happens at every stage.
The programme also focuses on customer convenience. Instead of adjusting their schedule around a service centre, customers can receive support at home according to their availability.
This approach helps reduce stress and creates a better ownership experience.
More Than Just Repairs
EDT says Concierge+ is only one part of its larger plan to build a connected ownership ecosystem.
The company wants customers to receive useful support throughout the life of their products.
One example is Recipe Ramsay, EDT’s AI-powered cooking companion. It helps LUMA owners discover recipes and cook with more confidence.
When customers combine Recipe Ramsay with Concierge+, they receive both smart product support and premium after-sales service.
This approach reflects EDT’s belief that customer relationships should continue long after a purchase.
Support for Current and Future Products
At present, Concierge+ covers EDT’s LUMA and FLOW product families.
The company also confirmed that every future product across home, kitchen, and personal care categories will become part of the programme.
This means customers can expect the same level of service no matter which EDT product they choose in the future.
By creating one common support system across all categories, EDT hopes to maintain consistency as its product portfolio grows.
A New Standard for Premium Appliances
The partnership between EDT and Servify marks an important step for both companies.
EDT brings premium product design and a strong focus on customer satisfaction. Servify contributes advanced technology, a large service network, and years of experience in after-sales support.
Together, they hope to create an ownership experience that stands out in the premium appliance market.
With doorstep warranty support, in-home repairs, replacements where applicable, preventive service, and coverage across more than 19,000 pincodes, Concierge+ aims to make life easier for customers.
As EDT expands into new product categories, Concierge+ will remain at the heart of its customer experience strategy. The company believes this programme will help build long-term trust, stronger customer relationships, and a reputation as India’s most trusted premium appliance brand while also setting a new benchmark for after-sales service in the industry.
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