Let’s Try, the homegrown snacking startup that gained massive attention through Shark Tank India, has just secured a fresh funding round of $2.5 million. Singapore-based venture capital firm SWC Global led the round, signaling strong international interest in India’s rapidly evolving FMCG space. The round also saw continued support from existing investors Wipro Consumer Care, 100Unicorns, Venture Catalysts, and Aman Gupta, the co-founder of Boat Lifestyle and a Shark Tank judge.
With this funding, Let’s Try gears up to deepen its reach across Tier I, II, and III cities, strengthen its supply chain, and roll out new health-conscious snack products. The company has laid out ambitious plans that reflect both its past performance and future vision.
A Strong Growth Trajectory
Since its inception, Let’s Try has built a solid business model rooted in innovation and a deep understanding of the Indian snacking market. In just three years, the company achieved an impressive annual recurring revenue (ARR) of ₹120 crore. Riding on this momentum, it now sets its sights on an aggressive expansion, aiming to cross ₹1,000 crore in ARR by 2028.
This exponential growth reflects more than just market demand—it showcases the brand’s ability to constantly innovate, diversify product offerings, and scale distribution channels. Let’s Try plans to introduce multiple new stock-keeping units (SKUs) tailored for modern retail outlets and regional store formats. This approach will allow the brand to cater to a broad consumer base, addressing both premium and mass-market segments.
Capital for Distribution, Supply Chain, and Brand Building
Let’s Try has earmarked the $2.5 million infusion for strategic deployment. The company will channel the capital into expanding its distribution network across India’s multi-tiered urban landscape. Rather than limiting itself to metropolitan cities, the startup will tap into smaller urban clusters where the demand for innovative and healthier snacking options continues to rise.
The brand also plans to boost its backend operations. By investing in advanced supply chain management systems and improving logistics efficiency, Let’s Try aims to cut costs, reduce delivery times, and improve customer experience. As a result, retailers and consumers alike will benefit from a more reliable and consistent product supply.
Brand-building lies at the heart of Let’s Try’s next growth phase. The company will invest heavily in both digital and offline marketing campaigns to strengthen consumer awareness and build a strong emotional connect with its audience. From influencer collaborations and targeted digital ads to experiential in-store promotions, Let’s Try intends to create a robust omnichannel presence.
Health-Forward Snacking: The Next Big Bet
Consumer preferences have undergone a seismic shift in recent years. Health and wellness now sit at the forefront of purchasing decisions, especially in the snacking category. Let’s Try recognizes this shift and has decided to double down on developing health-forward snacks.
The company will soon introduce a new range of better-for-you products that strike a balance between taste, nutrition, and affordability. These snacks will cater to the growing demand for options free from artificial preservatives, excess sugar, and unhealthy fats.
With this initiative, Let’s Try not only taps into a lucrative segment but also aligns its brand philosophy with long-term health trends. The company aims to build trust among health-conscious consumers who often struggle to find truly nutritious yet tasty snack options in the Indian market.
Backing from Industry Veterans
One of Let’s Try’s biggest strengths lies in its strategic investors. Wipro Consumer brings with it decades of experience in FMCG operations and an established network in distribution and retail. Venture Catalysts and 100Unicorns offer strong early-stage startup mentorship, helping the company scale without compromising agility.
Perhaps the most recognizable backer, Aman Gupta, continues to support the startup after its Shark Tank debut. His involvement brings not only credibility but also invaluable insights into D2C brand building, customer engagement, and mass communication. With a track record of building one of India’s most successful consumer brands—boAt—Gupta serves as a strong sounding board for Let’s Try’s leadership team.
Focused Roadmap to ₹1,000 Crore
Let’s Try doesn’t plan to rely on funding alone for growth. The company has mapped out a clear operational strategy to meet its ₹1,000 crore ARR goal by 2028. It will prioritize:
- Expanding its retail footprint across grocery chains, supermarkets, convenience stores, and general trade outlets in smaller towns and cities.
- Launching region-specific flavors and products that cater to local palates, ensuring both relevance and relatability.
- Strengthening e-commerce channels, including its own website and partnerships with top platforms like Amazon, Flipkart, and BigBasket.
- Creating modular production units to increase manufacturing efficiency and meet rising demand without compromising product quality.
By combining product innovation with a razor-sharp focus on distribution and execution, Let’s Try wants to position itself as a leader in the Indian snacking segment.
Winning with Consumer-Centric Innovation
At its core, Let’s Try continues to listen to its consumers. Every product idea originates from insights about taste preferences, convenience needs, and health aspirations. Instead of taking a one-size-fits-all approach, the company segments its offerings to suit diverse demographics—young professionals, school-going children, health-focused adults, and family shoppers.
By keeping its ear to the ground, Let’s Try has managed to stay ahead of trends and create products that people want. Its most popular snacks include millet-based crisps, baked chips, flavored makhanas, and traditional namkeens with a twist. Each SKU offers a balance of novelty and nostalgia, a combination that resonates deeply with Indian consumers.
A Sign of India’s D2C Evolution
Let’s Try’s journey mirrors the larger evolution of India’s direct-to-consumer (D2C) ecosystem. In a market once dominated by legacy players, startups like Let’s Try have disrupted the status quo by offering differentiated products, leveraging digital platforms, and creating customer-first business models.
The company’s success also highlights the growing investor appetite for purpose-driven FMCG brands that combine profit with value. Let’s Try has shown that even in a crowded category like snacks, innovation and execution can carve out a loyal customer base.
Final Thoughts
Let’s Try stands at a pivotal point in its growth journey. With strong backing, a clear roadmap, and a deep understanding of its market, the company is poised to become a major player in India’s FMCG landscape. The latest funding round not only validates its business model but also provides the rocket fuel needed to scale faster and smarter.
As the company moves forward, all eyes will remain on how effectively it can expand, innovate, and deliver on its promise of tasty, healthy, and accessible snacks for millions of Indians. If its track record offers any indication, Let’s Try isn’t just a brand to watch—it’s a brand that’s here to stay.