India’s Software-as-a-Service (SaaS) sector continues to grow at a rapid pace in 2025. With cost-efficient engineering, deep tech talent, and increasing global demand, Indian SaaS startups now compete on the world stage. These companies offer scalable solutions, serve global enterprises, and attract significant venture capital funding.
The country currently houses over 2,000 SaaS startups, and analysts predict India could contribute 4–6% of the global SaaS market by 2030. The following ten startups stand out in terms of innovation, growth, market traction, and investor confidence.
1. Zoho
Headquarters: Chennai
Founded: 1996
Specialty: Enterprise SaaS – CRM, HR, Finance, Office Suite
Zoho leads the Indian SaaS ecosystem with its comprehensive suite of over 50 enterprise applications. It built a global customer base without relying on external funding. The company operates profitably and serves over 90 million users worldwide. With products like Zoho CRM, Zoho Books, and Zoho People, it covers business needs across industries.
Zoho focuses on R&D and retains tight control over its product pipeline. Its data privacy-first approach and zero-ad model help it stand out globally.
2. Freshworks
Headquarters: Chennai (now HQ in California)
Founded: 2010
Specialty: Customer engagement, CRM, IT service management
Freshworks became India’s first SaaS company to list on NASDAQ in 2021. The company offers tools like Freshdesk (customer support), Freshservice (ITSM), and Freshsales (CRM). It continues to enhance its platform with AI integrations and workflow automation.
Freshworks now serves over 60,000 customers globally. Despite market volatility, it invests heavily in product innovation and aims to expand across Europe and Asia-Pacific.
3. Postman
Headquarters: Bengaluru
Founded: 2014
Specialty: API development and testing
Postman built the world’s most widely used collaboration platform for API development. Over 25 million developers and 500,000 organizations use Postman to build and test APIs efficiently.
Postman raised over $430 million in funding from investors like Insight Partners and CRV. It continues to add advanced features like API versioning, automated testing, and mock servers, strengthening its dominance in API lifecycle management.
4. Chargebee
Headquarters: Chennai
Founded: 2011
Specialty: Subscription billing and revenue management
Chargebee helps SaaS and subscription-based businesses manage billing, invoicing, recurring payments, and revenue operations. Its integrations with Stripe, PayPal, and Salesforce make it a top choice for fast-scaling startups and mid-market enterprises.
The company raised over $470 million and supports customers in over 50 countries. Its platform now handles complex revenue recognition, dunning, and analytics to help clients improve cash flows and compliance.
5. Innovaccer
Headquarters: Noida
Founded: 2014
Specialty: Healthcare data platform
Innovaccer delivers a unified health data platform that helps hospitals and health networks integrate data and streamline care delivery. Its clients include prominent U.S. healthcare providers who rely on Innovaccer to improve patient outcomes and reduce costs.
The startup raised over $300 million from Tiger Global, B Capital, and others. It uses AI-driven insights to reduce clinical variation, improve care coordination, and power population health analytics.
6. BrowserStack
Headquarters: Mumbai
Founded: 2011
Specialty: Web and app testing infrastructure
BrowserStack offers cloud-based testing infrastructure that helps developers test websites and mobile apps across 3,000+ real devices and browsers. The platform supports both manual and automated testing workflows.
BrowserStack serves customers like Microsoft, Twitter, and BMW. It turned profitable early and reached unicorn status with strong global traction. Its recent product additions, including visual testing and test observability, keep it ahead of competitors.
7. Icertis
Headquarters: Pune
Founded: 2009
Specialty: Contract lifecycle management (CLM)
Icertis runs one of the world’s most trusted platforms for contract lifecycle management. Its AI-powered CLM software helps businesses digitally manage contract creation, compliance, and analytics.
With over $300 million in funding, Icertis serves clients like Google, Airbus, and Daimler. The company uses generative AI to unlock deep insights from legacy contracts and automate risk assessment across the supply chain.
8. Druva
Headquarters: Pune
Founded: 2008
Specialty: Cloud data protection and backup solutions
Druva offers a SaaS-based data protection platform that handles backup, disaster recovery, and information governance. It partners with Amazon Web Services (AWS) and ensures data availability across endpoints, data centers, and cloud applications.
Druva serves large enterprises like NASA and Pfizer. Its fully cloud-native architecture provides high scalability and cost efficiency, making it a favorite among IT decision-makers.
9. LeadSquared
Headquarters: Bengaluru
Founded: 2011
Specialty: Sales execution and marketing automation
LeadSquared supports businesses in managing leads, tracking sales pipelines, automating workflows, and optimizing marketing ROI. It focuses heavily on sectors like education, BFSI, and healthcare.
The company raised over $150 million and recently entered new markets across Southeast Asia and the Middle East. LeadSquared’s mobile-first CRM and built-in telephony give field teams an edge in closing deals faster.
10. Wingman (by Clari)
Headquarters: Bengaluru
Founded: 2018
Specialty: AI-driven sales intelligence and call analysis
Wingman analyzes sales calls in real-time, provides coaching cues, and identifies winning behavior patterns. It helps inside sales teams improve performance, shorten sales cycles, and close more deals.
The startup joined Clari in a strategic acquisition in 2022, gaining access to a broader ecosystem of sales intelligence tools. With the rise of remote work and digital sales, Wingman’s insights play a vital role in driving conversions and refining GTM strategies.
Why Indian SaaS Startups Thrive
Several factors contribute to the growth of SaaS startups in India:
- Skilled Talent Pool: India produces millions of engineers and software developers every year.
- Global Mindset: Founders target global markets from day one, with lean operations and English-language advantage.
- Low CAC and High Efficiency: Indian SaaS firms operate with lower customer acquisition costs and optimized spending.
- Robust Cloud Infrastructure: Growing AWS, GCP, and Azure presence in India supports product deployment and scale.
- VC Backing: Top global investors actively support Indian SaaS founders, providing capital and strategic guidance.
The Road Ahead
India’s SaaS sector will continue to expand as global businesses seek cost-effective, AI-enabled, and secure software solutions. With digital transformation accelerating, Indian SaaS startups now focus on vertical-specific tools, AI integration, and deep product differentiation.
As B2B SaaS gains more traction, new startups will emerge in untapped areas like supply chain software, vertical CRMs, and remote collaboration. Expect more IPOs, strategic acquisitions, and billion-dollar valuations as Indian SaaS scales new heights.