On April 2, 2025, Actively AI, an innovative AI-powered sales technology startup, announced that it successfully raised $22.5 million in a Series A funding round. The company aims to revolutionize B2B sales with a cutting-edge platform that delivers what it calls “sales superintelligence.”
In a market flooded with virtual sales assistants and AI-powered SDR tools, Actively AI took a different route. Instead of replacing human sales reps with bots, it empowers sales teams with intelligent augmentation that understands context, behavior, and buyer intent more deeply than any existing CRM tool.
Actively AI Rejects Failed AI SDR Models
CEO and co-founder Ritika Desai made a bold claim in the announcement: “AI SDRs failed. They lacked depth, nuance, and emotional intelligence. So we built something better—a superintelligence that supports reps rather than replaces them.”
Desai highlighted how existing AI sales tools often rely on templated cold emails, keyword triggers, and static workflows. These systems clog inboxes and frustrate buyers instead of building real connections. Actively AI took those insights and chose a new path.
Instead of forcing automation into human conversations, the platform acts as an intelligent layer between the rep and the buyer. It analyzes signals from calls, emails, CRM activity, and even social media to generate real-time insights.
The result? Human reps get better, faster, and smarter—not replaced.
A New Vision for B2B Sales
Actively AI’s mission challenges the notion that automation should remove humans from the sales process. The team believes that trust, timing, and personalization win deals—not volume.
So, they built a product that enhances human performance with three core features:
- Buyer Intelligence Engine: The system continuously tracks buyer behavior across email, calls, meetings, and LinkedIn activity. It detects hesitation, excitement, objections, and decision-making signals in real-time.
- Live Sales Coaching: While sales reps conduct meetings, Actively AI listens, transcribes, and suggests interventions—like handling objections, suggesting case studies, or recommending the next question to ask.
- Deal Intelligence Hub: The dashboard visualizes deal momentum, stakeholder mapping, and buying journey stages. Sales leaders get immediate clarity on which deals need attention and which reps require support.
Unlike outdated sales enablement tools, Actively AI doesn’t wait for post-mortem reviews. It guides action during live conversations, helping sales professionals close more deals and build long-term relationships.
Funding Round Details
Several prominent VC firms participated in the $22.5 million Series A round. Leading the investment was Accel, with support from Battery Ventures, FirstMark Capital, and angel investors from Salesforce, Gong, and ZoomInfo.
Accel’s general partner, Priya Venkataraman, praised the startup’s unique positioning. “Actively AI doesn’t just slap AI on top of sales. They reimagined the entire workflow with reps at the center. Their team understands the real struggles of modern B2B sales.”
The investors noted Actively AI’s sharp product-market fit, strong customer retention, and rapid ARR growth over the past six months. Several beta clients reported 20–35% higher win rates after adopting the platform.
The Founding Team’s Story
CEO Ritika Desai teamed up with CTO Jordan Hale and COO Mei Lin, combining expertise from Stripe, Microsoft, and McKinsey. The trio met during a product leadership fellowship and bonded over a shared frustration: the chaos inside B2B sales teams.
Desai led enterprise strategy at Stripe, where she observed talented reps wasting hours on cold outreach and disconnected tools. Hale built machine learning systems at Microsoft and knew AI could do more than generic automation. Lin advised Fortune 500 sales organizations and saw a widening gap between buyer expectations and sales execution.
Together, they founded Actively AI in 2023 and shipped their MVP within six months.
How Companies Use Actively AI
Early adopters include SaaS vendors, HR tech startups, and enterprise cybersecurity firms—all sectors where long sales cycles and multiple stakeholders complicate deal execution.
For example, a cybersecurity startup used Actively AI to improve mid-funnel engagement. The platform flagged hesitation from a key buyer during a Zoom call. The sales rep received a live prompt to address a hidden budget concern, which helped revive a nearly lost deal.
Another HR tech firm used Actively AI to onboard new sales reps. Instead of shadowing sessions or waiting months to build confidence, the reps received live coaching. Within 30 days, they closed deals independently.
Sales managers love the Deal Intelligence Hub, which acts like a command center for pipeline health. Instead of chasing spreadsheets or guesswork, leaders see where deals stall, what signals matter, and how to coach reps on the spot.
Actively AI’s Growth Plans
With the new $22.5 million funding, Actively AI plans to double its headcount in the next 12 months. The team will expand engineering, product design, customer success, and sales.
Key initiatives include:
- Deep integrations with HubSpot, Salesforce, and Slack
- New features for post-sale teams (Customer Success and Account Management)
- Expanding into Europe and Asia-Pacific markets
- Launching a free tier for startups and SMBs
CTO Jordan Hale said, “We want to build an intelligence layer for every B2B conversation—not just the first call. From demo to renewal, sales teams need support across the entire journey.”
Why Sales Superintelligence Matters
Traditional sales tools collect data but fail to act on it. CRMs get cluttered, reps get overwhelmed, and buyers receive impersonal outreach. Actively AI fixes this with intelligence that acts, not just records.
The platform captures emotional cues, engagement trends, and objection patterns in real-time. It adapts to each rep’s style and each buyer’s behavior. Sales no longer depends solely on intuition or guesswork. With Actively AI, teams can operate with data-backed confidence and empathy.
CEO Desai sums it up best: “Sales isn’t dead. Bad sales is. We give reps the edge they need to win in a skeptical, fast-moving world.”
Challenges and Competitive Landscape
Actively AI doesn’t operate in a vacuum. Competitors like Gong, Chorus, and Clari dominate parts of the sales intelligence space. But Actively AI carved out a distinct niche by focusing on action, not analysis.
While Gong and Chorus deliver post-call analytics, Actively AI works in the moment. Instead of telling reps what they did wrong, the platform helps them course-correct in real time.
Still, challenges remain. Scaling AI across diverse industries, maintaining data privacy, and onboarding traditional sales teams all demand focus. But the team shows no signs of slowing down.
Final Thoughts
Actively AI just raised $22.5 million to build something B2B sales desperately needs—a human-first AI that elevates people, not replaces them. The platform rewrites the rules of how sales conversations happen and how deals get done.
In a tech landscape obsessed with automation, Actively AI reminds the world that real relationships still matter. But with the right intelligence, those relationships can thrive at scale.
As the company grows, one thing remains clear: The future of sales isn’t about bots. It’s about superhuman reps—powered by Actively AI.