Florida-based SaaS powerhouse JungleWorks has acquired a majority stake in Outplay, a fast-growing sales engagement platform, in a strategic move aimed at expanding its footprint in the sales and marketing technology space. The acquisition marks a significant development in the SaaS sector, combining the strengths of both platforms to build a comprehensive, end-to-end ecosystem for customer acquisition, engagement, and retention.
While JungleWorks has taken a controlling interest, Outplay will continue to function as an independent entity, according to the official statement released by the company. The startup’s co-founders, Laxman Papineni (CEO) and his brother Ram Papineni (CTO), will retain their roles and continue to lead the day-to-day operations and strategic direction of the company.
A Strategic Acquisition with Long-Term Vision
JungleWorks has built a global reputation for providing business automation solutions that support operations, logistics, delivery management, and customer service for thousands of enterprises and small businesses. By acquiring a majority stake in Outplay, the company aims to bring sales engagement and outbound automation into its expanding portfolio of SaaS solutions.
This acquisition supports JungleWorks’ goal of offering a full-stack customer lifecycle solution, covering lead generation, sales engagement, customer onboarding, delivery, and after-sales service—all through a unified platform.
Outplay’s integration into this broader ecosystem allows businesses to streamline their customer acquisition processes while benefiting from robust automation tools and analytics that JungleWorks already provides.
Outplay: A Rising Star in Sales Engagement
Founded in 2019 by the Papineni brothers, Outplay has quickly established itself as a strong player in the sales tech space. The platform helps sales teams automate outreach, manage multi-channel campaigns, and improve deal closures using actionable analytics.
Outplay serves B2B SaaS companies and inside sales teams, helping them create personalized outreach workflows across email, phone, LinkedIn, SMS, and more. The platform supports sales reps in building relationships with prospects at scale without compromising on personalization—one of the key differentiators in an increasingly automated sales environment.
With deep integrations into CRMs like HubSpot, Salesforce, and Pipedrive, and a growing customer base across North America, Europe, and India, Outplay has attracted attention from both customers and investors. The platform continues to evolve with advanced analytics, AI-driven sales intelligence, and improved team collaboration features.
Leadership Continuity and Independent Operations
In a sector where acquisitions often lead to culture clashes or product overlaps, JungleWorks has chosen to take a different path. Despite taking a majority stake, the company plans to let Outplay operate independently, preserving its culture, innovation speed, and customer focus.
Laxman Papineni, Outplay’s co-founder and CEO, will remain at the helm, continuing to drive the company’s growth. His brother, Ram Papineni, will stay on as Chief Technology Officer, ensuring the platform’s development roadmap remains aligned with its long-term vision.
This leadership continuity is a positive signal for existing customers and employees. It maintains confidence in Outplay’s mission while leveraging JungleWorks’ resources, capital, and global reach.
Integrating Sales Engagement and Business Automation
The integration between Outplay and JungleWorks’ suite of solutions marks the start of a powerful SaaS collaboration. Outplay’s platform will now plug into JungleWorks’ broader automation stack, which includes tools for:
- Order and Delivery Management (Tookan)
- Marketing Automation (Yelo)
- On-demand Marketplace Creation (JungleWorks HQ)
- Customer Support Tools
- Loyalty and Retention Systems
This integration offers clients an end-to-end solution—from acquiring a lead to converting them into customers, managing post-sale services, and driving repeat business through engagement and loyalty. For small and mid-sized businesses (SMBs) and enterprise clients alike, this bundled approach reduces the complexity and cost of managing multiple tools and vendors.
Instead of juggling separate platforms for sales outreach, delivery logistics, and customer support, businesses can now manage the entire customer lifecycle through a connected ecosystem backed by robust automation.
Addressing Pain Points in the Sales Funnel
Sales teams often struggle with fragmented workflows, switching between outreach tools, CRMs, and analytics dashboards. This fragmentation leads to lost productivity, lower deal conversion rates, and inconsistent customer experiences.
By integrating Outplay’s intelligent engagement capabilities into JungleWorks’ automation platform, the combined offering addresses these pain points head-on. Sales reps can now:
- Access centralized data from outreach to delivery
- Use automation to improve follow-up timing and personalization
- Track leads from the first touchpoint to post-sale support
- Align sales and operations for better customer experiences
This unified workflow improves not only efficiency but also transparency and collaboration between sales, marketing, and operations teams.
A Signal of Maturity in India’s SaaS Ecosystem
Though based in Florida, JungleWorks has deep Indian roots and operates major development and operational centers in India. The acquisition of Outplay reflects a broader trend in the Indian SaaS ecosystem, where homegrown startups are maturing and attracting strategic interest from larger players.
Indian SaaS companies are no longer just building products for local businesses. They are targeting global markets, achieving scale, and entering new verticals through M&A activities.
This deal between JungleWorks and Outplay also sets the tone for more vertical consolidation in SaaS, where specialized tools like sales engagement platforms find a home within broader automation ecosystems.
Future Plans and Roadmap
With this acquisition, both companies have signaled their ambition to accelerate product innovation and expand market presence. Key priorities moving forward include:
- Building tighter integrations between Outplay and JungleWorks’ existing tools
- Expanding into new geographies and verticals, especially e-commerce, healthcare, and D2C brands
- Enhancing AI-driven personalization and predictive analytics within the sales stack
- Supporting more languages and localizations for global customers
The combined entity plans to grow both product lines while cross-selling capabilities to each other’s customer base. This growth strategy allows them to scale faster and increase average revenue per user (ARPU) by offering bundled solutions.
Final Thoughts
JungleWorks’ acquisition of a majority stake in Outplay marks a significant step toward SaaS convergence, where platforms focus on providing unified solutions rather than siloed tools. The decision to let Outplay continue operating independently while integrating its capabilities speaks to JungleWorks’ confidence in the startup’s leadership and technology.
For customers, the merger promises a more seamless sales and customer lifecycle experience, powered by automation and intelligent engagement. For the SaaS industry, it signals a wave of strategic consolidation that values synergy and long-term growth over short-term gains.
As JungleWorks and Outplay move forward together, they aim to reshape how businesses acquire, convert, and retain customers—delivering not just software, but sustainable business value.