Covision Media, a cutting-edge technology startup based in Bressanone, Italy, recently secured €5 million in seed funding. The company plans to accelerate the development of its revolutionary 3D scanning technology and expand globally. This funding signals strong investor confidence and underscores Covision’s ambition to lead the 3D content space by automating the large-scale production of realistic digital assets.
Redefining 3D Scanning
Covision Media, founded in 2020 by Burkhard Güssefeld and Franz Tschimben, focuses on transforming how companies create digital content. The team developed advanced industrial 3D scanners capable of capturing detailed digital twins of real-world objects. These devices produce high-fidelity models in a matter of minutes, including physically based rendering (PBR) textures that enable relightable and photorealistic outputs.
The scanners capture micro-level surface detail and generate models suitable for various environments. Covision’s core technology allows creative teams, developers, and retailers to digitize products at scale and integrate them seamlessly into immersive digital experiences.
Driving Transformation Across Industries
Covision Media has already brought its technology to leading global brands. In the fashion and lifestyle sectors, companies like Adidas, ZARA, Massimo Dutti, Gucci, and Salomon have integrated Covision’s 3D models into their e-commerce platforms. These brands enhanced customer experience with virtual try-ons, interactive product exploration, and detailed digital showcases.
Photo and content studios in the U.S., Germany, France, and Italy also adopted Covision’s solutions. Companies such as Quad Graphics, NUREG, and CLX Europe introduced 3D assets into their production workflows. These studios now offer 3D content as a creative standard alongside traditional photography and video.
By embracing 3D scanning, businesses now deliver engaging, cost-effective, and scalable content for websites, marketing campaigns, mobile applications, and virtual platforms.
Pioneering the Largest Digital Twin Catalog
Covision Media’s influence doesn’t stop at fashion and retail. The company also collaborated with Meta to create the world’s largest database of high-quality 3D models. This 3D Digital Twin Catalog supports AI research, machine learning training, and object reconstruction at scale.
Covision’s contributions to this initiative demonstrate its commitment to democratizing digital twin creation. The project enables developers, researchers, and creators to build AI applications powered by thousands of real-world 3D models.
Covision didn’t just supply hardware — the team built a pipeline that efficiently converts real objects into digital twins using automated workflows. This innovation pushes the boundaries of generative AI and opens new possibilities for synthetic data generation.
Building Creative Infrastructure in Paris
In December 2024, Covision Media partnered with CLX Europe to launch a next-generation content creation studio in Paris. The studio features Covision’s proprietary scanning systems and supports luxury fashion brands in digitizing their entire product lines.
This facility combines Covision’s scanning technology with CLX’s content expertise to deliver ready-to-use digital assets tailored for omnichannel strategies. Brands now deploy consistent 3D content across websites, apps, augmented reality platforms, and digital advertising.
The Paris studio sets a new standard for creative infrastructure. Instead of outsourcing or using fragmented tools, brands gain end-to-end 3D content production under one roof — powered by automation, precision, and scalability.
Securing Strategic Investment
Covision Media raised €5 million in seed funding through a round led by several key players. The Artificial Intelligence Fund of CDP Venture Capital joined forces with Euregio+, Redstone, The Techshop, and a group of entrepreneurs led by Harald Oberrauch. The Tyrolean Business Angels Network also contributed.
This funding empowers Covision to scale aggressively. The team plans to grow its global footprint, expand its research and development operations, and launch next-generation AI tools built on its 3D model foundation.
With this investment, Covision can also move faster toward new product innovations such as “text-to-3D” and “image-to-3D” generation. These tools will allow designers and developers to generate 3D models from natural language prompts or 2D inputs, dramatically simplifying the creative process.
Charting the Future of Generative 3D
Covision Media doesn’t stop at scanning and rendering. The company actively develops AI-powered products that enable businesses to automate content creation at scale. Covision’s generative AI tools use digital twins as inputs to produce product animations, augmented reality visualizations, and social media content — all within minutes.
By combining advanced scanning with artificial intelligence, Covision turns physical products into content engines. Brands no longer rely solely on traditional photo shoots or design software. Instead, they adopt automation to fuel faster content production, campaign testing, and omnichannel deployment.
Covision also plans to integrate predictive algorithms and real-time customization into its platform. These features will empower businesses to generate personalized assets based on customer behavior, seasonality, or product trends.
Addressing Real-World Challenges
To achieve global impact, Covision must overcome several challenges:
- Data Standardization: Different platforms and devices interpret 3D content in various ways. Covision works on unified data pipelines that ensure compatibility across AR engines, web platforms, and app ecosystems.
- Speed at Scale: High-resolution scans can consume time and storage. Covision engineers optimize workflows to maintain image quality while ensuring fast, efficient processing.
- Accessibility: Not every brand operates with high-tech teams. Covision develops user-friendly tools that allow non-technical users to scan, process, and deploy 3D content with minimal effort.
- Sustainability: Traditional content production often generates waste and carbon emissions. By replacing physical samples and repeated photo shoots, Covision offers a greener, more efficient alternative.
A Vision Rooted in Precision and Creativity
Covision Media stands at the intersection of design, engineering, and storytelling. The team combines precision hardware with intelligent software to reimagine how businesses interact with the digital world.
While the startup began in Italy, its ambition clearly extends far beyond. Covision aims to serve industries including fashion, gaming, e-commerce, architecture, education, and entertainment. Any business that uses visuals can benefit from realistic, interactive, and customizable 3D content.
With its new capital and growing client base, Covision plans to open scanning studios in additional countries. The company will also invest in localization and training resources to help clients onboard faster and generate ROI sooner.
Leading a 3D-Driven Era
Covision Media doesn’t follow trends — it defines them. The company views 3D content not as a niche feature but as the future of digital communication. By equipping brands with the tools to produce and deploy 3D assets at scale, Covision creates a new digital language — one where realism, interactivity, and automation converge.
In the coming years, Covision expects 3D models to become as standard as product photos. As AI, AR, and VR technologies mature, realistic 3D assets will form the foundation of immersive digital experiences across every platform.
Covision’s leadership team continues to invest in that future — not only with capital, but also with talent, partnerships, and vision. The company now builds the infrastructure that could power the next era of online shopping, digital storytelling, and content automation.
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