Delhi-based D2C home cleaning brand Koparo has secured Rs 14.5 crore in an extended pre-Series A funding round, marking a significant milestone in its growth trajectory. Existing investor Saama Capital led the round, while Vikramaditya Mohan Thapar Family Trust, DSG Consumer Partners, and M Venture Partners also participated.
With this capital injection, Koparo’s valuation has jumped to nearly Rs 124 crore, representing a sharp 90% increase from its previous round. The startup continues to attract investor confidence by staying focused on innovation, brand-building, and sustainability in the cleaning products segment.
Funding Round Details
According to a report by Entrackr, Koparo’s board passed a special resolution to issue 2,314 pre-Series A2 compulsory convertible preference shares at a price of Rs 62,666 per share. The details emerged from regulatory filings with the Registrar of Companies (RoC).
This fresh funding follows a Rs 6 crore raise in a previous round from 4P Capital Partners and Shark Tank India judges, which included high-profile investors who recognized the brand’s potential in the eco-friendly cleaning space.
With the latest round, Koparo aims to strengthen working capital, support general corporate needs, and fuel both current and future expansion plans. The startup is building a foundation for scale, tapping into India’s growing demand for non-toxic, plant-based home care solutions.
What Does Koparo Do?
Founded by Simran Khara, Koparo positions itself as a modern, eco-conscious brand that replaces harmful cleaning chemicals with natural, safe, and biodegradable alternatives. It caters to urban families looking for chemical-free options that don’t compromise on performance.
The brand’s offerings cover a comprehensive range of categories. Koparo’s product portfolio includes:
- Floor cleaners
- Dishwash liquids
- Fabric conditioners
- Handwashes
- Laundry detergents
- Air and fabric fresheners
- Cleaning accessories
The company has developed over 15 core products with more than 30 SKUs, allowing it to serve diverse cleaning needs across Indian households. All products are child-safe, pet-safe, and formulated with plant-based ingredients, which appeals strongly to health-conscious and environmentally aware consumers.
Explore Koparo’s product lineup: https://koparoclean.com
Koparo’s Founder: Simran Khara
Simran Khara, a former media executive, launched Koparo to address the growing concern over toxic chemicals in everyday household cleaners. She understood the market gap and decided to introduce products that aligned with modern lifestyles.
Under her leadership, Koparo focused on direct-to-consumer (D2C) strategies, brand storytelling, and community engagement. She continues to prioritize clean ingredient labels, transparency, and sustainability—values that resonate with urban millennials and Gen Z consumers.
Rapid Financial Growth
Despite being a relatively young startup, Koparo has already shown impressive revenue growth. According to its latest filings, the brand recorded Rs 10.22 crore in operating revenue for FY24, more than doubling its previous year’s revenue of Rs 4.37 crore.
That’s a 2.3x year-on-year growth, a notable feat for a D2C startup in a highly competitive market.
While the company posted Rs 5.86 crore in losses, it did so while continuing to invest aggressively in marketing, logistics, R&D, and inventory buildup—all of which are critical to long-term scaling. Koparo has signaled that it remains in growth mode, not profitability mode, at this stage.
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Why Investors Are Betting Big on Koparo
Koparo checks multiple boxes that modern VCs look for in D2C startups:
- Sustainability and Purpose: Koparo operates in the fast-growing eco-conscious segment. Consumers increasingly want safe and ethical cleaning solutions, and Koparo addresses that demand head-on.
- Category Leadership: While many brands exist in the personal care and food D2C space, relatively few dominate in home cleaning. Koparo has carved out a first-mover advantage.
- Strong Founder Vision: Investors trust Simran Khara’s vision and operational focus. Her background and execution capability have turned a niche idea into a nationally recognized brand.
- D2C + Omnichannel Play: The company initially scaled via its own website and marketplaces like Amazon and Flipkart. It is now reportedly exploring offline retail and B2B collaborations, further strengthening its reach.
- Recurring Use Case: Home cleaning products are fast-moving consumer goods (FMCG) with high repeat usage. Koparo’s model ensures strong customer retention and the ability to upsell across SKUs.
What’s Next for Koparo?
With this new funding, Koparo plans to:
- Expand its product portfolio into new subcategories.
- Enhance its distribution footprint both online and offline.
- Invest in supply chain resilience and reduce lead times.
- Scale up digital marketing and influencer outreach.
- Explore international markets, especially in regions where Indian-origin brands are gaining momentum.
The brand also appears to be investing in packaging innovations, refill stations, and subscription models, which could drive both revenue growth and sustainability metrics.
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The Road Ahead
Koparo’s Rs 14.5 crore raise and 90% valuation surge signal more than just investor interest—it signals consumer validation. Indian households are shifting preferences. They no longer want overpowering chemical smells or worrying labels. They want clean homes that don’t compromise health or the planet.
Koparo rides this wave with authenticity and smart execution. As more D2C brands enter the space, Koparo continues to set benchmarks in branding, growth, and consumer loyalty.
With a visionary founder, a focused category, and strong investor backing, Koparo looks set to become India’s leading clean-label home care brand.