Wealthtech startup smallcase has raised $50 million in a Series D funding round led by Elev8 Venture Partners. The funding round also saw participation from State Street Global Advisors, Niveshaay AIF, Faering Capital, and Arkam Ventures. This fresh capital injection brings the company’s total fundraising to $121 million across seven rounds.
With over 10 million users, smallcase continues to build its position as a leading platform in the wealthtech space. Blume Ventures, Peak XV, and WEH Ventures backed the startup early, showing confidence in its innovative approach to investing. Now, with the new funding, smallcase plans to broaden its range of investment products across asset classes.
The company stated that it will utilize the capital to improve offerings and deepen engagement with retail investors. It also plans to enhance partnerships with ecosystem players such as brokers, advisors, and other financial institutions. smallcase aims to bring more transparency, ease, and flexibility to retail investment in India.
Elev8 Venture Partners, the lead investor in this round, operates a $200 million growth-stage fund. Navin Honagudi, the founder of Elev8, previously co-founded and served as a partner at Kae Capital. South Korea’s KB Investment anchors the Elev8 fund. The firm focuses on high-growth technology startups and identified smallcase as a strategic fit due to its scalable model and growing influence in digital investment platforms.
smallcase offers a unique platform that allows users to invest in baskets of stocks and Exchange Traded Funds (ETFs) curated by SEBI-registered advisors. These baskets, called smallcases, follow themes or ideas such as electric mobility, smart cities, or dividend growth. By combining expert research with digital execution, the platform appeals to new-age investors seeking long-term exposure to thematic investing.
The startup bridges the gap between professional advisory and retail participation. Investors can access smallcases directly through leading brokerages integrated with the platform. Brokers such as Zerodha, HDFC Securities, Kotak Securities, and Axis Direct offer smallcase products on their trading platforms.
Over time, smallcase has positioned itself at the center of the digital investment ecosystem. It powers both direct-to-consumer and advisor-led investment strategies. This dual approach helps the platform attract a wide user base that ranges from first-time investors to seasoned professionals.
In addition to its core platform, smallcase has expanded into asset management. It launched an asset management company (AMC) in partnership with Zerodha, one of India’s largest stock brokerages. This joint venture aims to build passive, low-cost mutual funds targeted at cost-conscious Indian investors. The AMC also reflects smallcase’s long-term vision of democratizing access to sophisticated investment tools.
By combining product innovation with regulatory compliance, smallcase has built credibility among investors. The company ensures that all portfolios are created and managed by SEBI-registered professionals. It also updates and rebalances the portfolios regularly, providing users with transparency and professional oversight.
The Series D funding also marks a turning point in India’s wealthtech space. Investors are showing strong interest in platforms that offer curated, tech-driven investment opportunities. With India’s rising retail investor base and increasing financial literacy, companies like smallcase are poised to scale further.
Currently, the company generates revenue through a mix of platform fees, subscription services, and partnerships with financial institutions. With this funding, smallcase will continue to strengthen its technology stack, enhance the user interface, and introduce new financial products that cater to evolving investor needs.
The company’s mission focuses on making investing simpler, more transparent, and goal-driven. It avoids speculative trading and encourages investors to follow disciplined, long-term strategies. Thematic investing, which underpins most of smallcase’s products, helps users align their portfolios with their values, beliefs, and expectations for the future.
Apart from individual investors, the platform also works with financial advisors and research analysts. These professionals use smallcase’s infrastructure to publish and distribute their portfolios. The company also offers tools for analytics, client management, and compliance, making it easier for advisors to scale their practice.
smallcase continues to invest in education and awareness. Through its blog, webinars, and community forums, it educates users about responsible investing. The company believes that informed investors make better decisions, and it backs that belief with actionable insights and transparent reporting.
The fresh funding also enables the company to explore new markets and asset classes. While Indian equities and ETFs remain its core focus, smallcase could soon expand into bonds, international equities, and alternative investment products. Diversifying the product range would help the company tap into broader investor segments.
The startup also aims to deepen its integration with the capital market ecosystem. It plans to work more closely with stock exchanges, depositories, and fintech enablers to improve infrastructure and reliability. This collaborative approach ensures that users enjoy seamless transactions and real-time access to market data.
With a user-first philosophy, smallcase continually refines its product roadmap based on feedback. It regularly introduces new features that improve accessibility, customization, and performance tracking. The team remains focused on removing friction from the investment process and empowering users with data-driven insights.
As financial services become increasingly digital, smallcase stands at the forefront of innovation. It offers a bridge between traditional wealth management and modern fintech solutions. The company plans to use this funding round to reinforce its leadership and build for long-term growth.
In a rapidly evolving investment landscape, smallcase shows how a technology-first mindset can transform retail investing. With support from seasoned investors and a clear growth strategy, the company looks set to redefine how millions of Indians approach wealth creation.