SpotKwik, a Silicon Valley-backed augmented reality (AR) startup, has been acquired by Omnia, a U.S.-based extended reality (XR) company. This strategic acquisition marks a significant move in the spatial computing industry, though the financial terms of the deal remain undisclosed.
SpotKwik’s Vision for the Future
Mithun Adith, co-founder and CEO of SpotKwik, emphasized the company’s ambitious plans to transition from mobile-based AR to advanced spatial computing. He outlined a bold vision where AR experiences extend beyond traditional smartphones, venturing into devices like Apple Vision Pro and similar headsets that promise immersive, boundary-free experiences.
“While SpotKwik’s AR technology serves the platforms of today—smartphones—we aim to build for the platforms of tomorrow: headsets like Apple Vision Pro, freeing apps from the boundaries of a display and enabling them to appear as if seen through our real eyes. Omnia, with its XR distribution expertise and notable clients such as Tesla, AOI, and GM, is the perfect partner to help us build the future,” stated Adith.
This vision aligns seamlessly with the current trajectory of AR and XR technology, where immersive, lifelike experiences are reshaping industries, from retail and entertainment to automotive and manufacturing.
Omnia’s Strategic Expansion
Omnia, already a prominent player in the XR landscape, has positioned itself as a marketplace for AR creators, enterprises, and brands, offering spatial experiences to major clients, including Tesla, AOI, and GM. The acquisition of SpotKwik allows Omnia to leverage its new partner’s research and development assets, enhancing its capacity to deliver more refined and scalable spatial storytelling solutions.
Aldo Petruzzelli, CEO and founder of Omnia, described the acquisition as a pivotal moment that would bridge the gap between web-based experiences and the emerging world of spatial computing.
“By integrating SpotKwik’s capabilities, we’re enabling seamless conversion of web-based builds into spatial-ready applications, accelerating adoption across industries. This not only enhances content discoverability in AR and XR environments but also ensures that developers can effortlessly deploy their projects into the next era of computing without needing to rebuild from scratch,” said Petruzzelli.
This acquisition strengthens Omnia’s ability to offer turnkey AR solutions tailored for enterprises, brands, and users, solidifying its position in the rapidly growing spatial computing sector.
SpotKwik’s Growth Journey and Strategic Pivot
Founded in 2020, SpotKwik began its journey focusing on B2C social commerce, utilizing AR technology to transform the online shopping experience. The startup developed a unique feature that allowed influencer posts to be auto-tagged with product information. Users could virtually try on products and make purchases directly through the platform.
This innovative approach quickly gained traction, resulting in significant partnerships with major e-commerce platforms like Meesho and Amazon. At its peak, SpotKwik had onboarded over 17,000 influencers and was processing over 500 daily orders.
However, as the market evolved, SpotKwik recognized the need to pivot toward a B2B model. The company began targeting enterprise clients and brands, focusing on delivering scalable AR-driven retail and marketing solutions. This shift enabled SpotKwik to cater to the unique needs of brands and influencer agencies across India.
Key partnerships included collaborations with companies such as Framekart, Click2Collab, and GladUCame. These pilots allowed SpotKwik to refine its offerings, focusing on AR solutions that could redefine how brands interacted with consumers, particularly in retail and marketing sectors.
This strategic pivot enabled SpotKwik to establish itself as a leader in enterprise-grade AR solutions, paving the way for its eventual acquisition by Omnia.
Previous Acquisition Talks and Future Vision
Before Omnia finalized its acquisition, SpotKwik was in advanced talks with Karan Johar’s Tyaani Jewellers for a potential acquisition deal. The partnership aimed to create India’s first spatial jewelry showroom, utilizing AR to offer consumers an immersive jewelry-buying experience. However, unforeseen circumstances led to the collapse of the deal, redirecting SpotKwik’s focus towards Omnia.
Despite this setback, SpotKwik remained committed to its vision of redefining digital interactions through AR and spatial computing. The core team at SpotKwik will continue their journey with Omnia, working on developing immersive and innovative AR solutions. This move ensures that SpotKwik’s expertise and creative vision will continue to shape the evolution of the AR industry under Omnia’s leadership.
SpotKwik’s Future Under Omnia
The acquisition opens new horizons for SpotKwik, enabling its team to leverage Omnia’s extensive industry network and technological infrastructure. The integration will focus on accelerating the development of spatial-ready applications, making it easier for developers and brands to transition from traditional AR models to immersive spatial experiences.
Omnia’s commitment to enhancing its XR marketplace with cutting-edge solutions aligns perfectly with SpotKwik’s vision. The collaboration promises to create advanced AR platforms that cater to sectors like retail, automotive, and manufacturing, further strengthening Omnia’s market presence.
Leadership Insights and Vision for the Future
Mithun Adith shared his aspirations beyond the acquisition, hinting at the launch of a new venture by early 2025. His statement reflects both gratitude for his early supporters and a forward-looking vision.
“I’m here today because of my early backers’ pat on my shoulders and sweat on the floor. I’m indebted to their efforts now on Earth and on Mars in the future when we occupy it,” Adith remarked.
This sentiment underlines Adith’s relentless drive to innovate and his broader vision for creating technologies that transcend current limitations.
The Bigger Picture: Spatial Computing’s Rising Influence
The acquisition of SpotKwik by Omnia signals a significant development in the broader narrative of spatial computing. The industry is witnessing a transformative shift, where the focus is moving from screen-based experiences to immersive, real-world interactions powered by AR, VR, and XR technologies.
As enterprises increasingly explore ways to integrate spatial computing into their operations, solutions that offer seamless transitions from web-based platforms to spatial applications will be critical. Omnia’s move to integrate SpotKwik’s expertise positions it as a frontrunner in this space.
This acquisition not only enhances Omnia’s service offerings but also accelerates the adoption of AR-driven marketing, retail, and consumer experiences across industries.
Conclusion
The acquisition of SpotKwik by Omnia marks a decisive step in the evolution of spatial computing and AR technology. SpotKwik’s journey, from pioneering B2C social commerce AR solutions to redefining enterprise-grade AR offerings, highlights its resilience and vision.
Under Omnia’s leadership, SpotKwik will continue to shape the future of immersive digital experiences, making AR more accessible and impactful across industries.
As the world transitions from traditional web experiences to spatial computing, this acquisition sets a precedent for the kind of innovation and collaboration necessary to lead the next era of digital transformation.