Rebel Foods, a pioneer in cloud kitchens and online food services, has announced the launch of QuickiES, a 15-minute food delivery service in Mumbai. The service comes with an aggressive ‘15-minute or Free’ promise, positioning it as a game-changer in India’s rapidly evolving quick-commerce (q-commerce) food delivery segment.
QuickiES aims to cater to time-sensitive consumers by offering a curated menu featuring popular brands such as Faasos Wraps, Ovenstory Pizza, Wendy’s Burgers, Lunchbox meals, Behrouz Biryani, Sweet Truth desserts, and The Good Bowl. In addition, the service will include café-style snacks such as samosas, pakoras, poha, puffs, instant noodles, sandwiches, and hot beverages, making it an all-in-one solution for customers looking for quick and satisfying meals.
With Mumbai as the first city to experience QuickiES, Rebel Foods is aiming to redefine food delivery by balancing speed, convenience, and quality.
Quick-Commerce in Food: A Game-Changer in Indian Delivery Ecosystem
The food delivery landscape in India has undergone massive transformation over the past decade, with players like Zomato, Swiggy, and Dunzo shaping consumer expectations. The rise of quick-commerce (q-commerce) has further accelerated the demand for ultra-fast deliveries, driven by consumers’ increasing preference for instant gratification.
QuickiES marks Rebel Foods’ entry into the ultra-fast delivery space, making it one of the first dedicated 15-minute food delivery services in Mumbai. With the tagline ‘15-minute or Free,’ the platform is not only setting high expectations for speed but also ensuring customer satisfaction by offering compensation if deliveries exceed the promised time.
Why 15-Minute Delivery?
The demand for quicker food deliveries has surged due to:
- Busy Lifestyles – Urban professionals and students often have limited time to prepare or wait for food.
- Instant Gratification – Consumers are accustomed to quick deliveries from platforms like Blinkit, Zepto, and Instamart, leading to similar expectations for food.
- Work-from-Home Culture – Remote workers and digital professionals require fast meal options without compromising quality.
- Late-Night and Odd-Hour Cravings – Customers looking for quick snacks, instant meals, or beverages need a reliable, ultra-fast service.
Rebel Foods aims to bridge this gap by leveraging its existing cloud kitchen infrastructure, AI-driven logistics, and hyperlocal supply chains to ensure deliveries happen within the 15-minute window.
How QuickiES Works: The Technology Behind the Speed
To achieve 15-minute food delivery, QuickiES has implemented:
1. Hyperlocal Cloud Kitchens
Rebel Foods already operates over 450 cloud kitchens across India, giving it a strong logistical advantage. For QuickiES, the company is strategically setting up micro cloud kitchens in key Mumbai localities to minimize delivery distances and speed up order fulfillment.
2. AI-Powered Order Management
QuickiES employs an AI-driven order management system to optimize:
- Order routing (selecting the nearest kitchen for each order)
- Inventory planning (ensuring high-demand items are always stocked)
- Kitchen workflows (prioritizing quick-cooking meals for ultra-fast preparation)
3. Pre-Cooked and Semi-Prepared Meals
To achieve rapid service times, QuickiES will rely on:
- Pre-prepared ingredients that require minimal assembly
- Pre-cooked elements that can be quickly finished before dispatch
- Efficient packaging to speed up the handover process to delivery partners
4. Hyperlocal Delivery Network
- Rebel Foods has optimized delivery zones to ensure that no order is more than 5-7 km away from a QuickiES cloud kitchen.
- The service will integrate with delivery partners using AI-powered routing technology to avoid traffic-heavy routes and ensure smooth last-mile delivery.
These strategies minimize delays and enable QuickiES to fulfill orders within 15 minutes while maintaining food quality and temperature.
Menu Offerings: A Diverse Selection for Every Craving
QuickiES offers a versatile menu that caters to different food preferences and cravings. The curated selection includes:
1. Popular Cloud Kitchen Brands
Customers can enjoy meals from top Rebel Foods brands, including:
- Faasos Wraps – Signature rolls and wraps with a variety of fillings
- Ovenstory Pizza – Quick-baked pizzas with gourmet flavors
- Wendy’s Burgers – American-style burgers and fries
- Lunchbox Meals – Ready-to-eat Indian meal combos
- Behrouz Biryani – Premium biryanis with traditional flavors
- Sweet Truth Desserts – Cakes, cheesecakes, and brownies
- The Good Bowl – Healthy, wholesome bowl meals
2. Café-Style Snacks & Quick Bites
For those looking for lighter meals or snacks, QuickiES offers:
- Samosas & Pakoras – Perfect for tea-time cravings
- Poha & Upma – Traditional Indian breakfast options
- Puffs & Sandwiches – Quick and easy grab-and-go items
- Instant Noodles – Hot, comforting noodle bowls
- Hot Beverages – Freshly brewed tea, coffee, and more
This diverse menu ensures that QuickiES can cater to a broad audience, including office-goers, students, late-night workers, and anyone looking for a quick and convenient meal.
Competitive Edge: How QuickiES Stands Out
While Zomato and Swiggy offer 30-minute standard deliveries, QuickiES is setting itself apart with:
- Guaranteed 15-Minute Delivery – The ‘15-minute or Free’ promise ensures that customers receive their food quickly, or they get it at no cost.
- Curated High-Speed Menu – Unlike traditional food delivery, where all types of cuisines take varying preparation times, QuickiES focuses on fast-serve items that can be efficiently prepared and delivered.
- Exclusive App for Quick Orders – Unlike Swiggy/Zomato, which list multiple restaurants with varying prep times, QuickiES is a dedicated quick-delivery food platform ensuring only fast-orderable meals are available.
- Tech-Driven Logistics – Leveraging AI-powered kitchen automation and predictive demand analysis allows QuickiES to optimize stock levels, minimize wait times, and ensure peak efficiency.
With these unique selling points, QuickiES is positioning itself as a disruptor in the food delivery industry, offering speed, convenience, and reliability like never before.
What’s Next for QuickiES? Expansion Plans & Future Prospects
Rebel Foods has chosen Mumbai as the launch city, but QuickiES has ambitious expansion plans. Based on initial performance, the company plans to:
- Expand to Delhi NCR, Bengaluru, Pune, and Hyderabad
- Introduce new food categories and customized meal plans
- Partner with corporate offices, colleges, and business hubs for bulk meal orders
- Enhance AI-driven predictive ordering to ensure optimal kitchen operations
Conclusion: A New Era of Quick Food Delivery
With QuickiES, Rebel Foods is revolutionizing food delivery by making it ultra-fast, convenient, and reliable. The launch of India’s first 15-minute food delivery service with a ‘15-minute or Free’ promise sets a new benchmark in quick-commerce food delivery.
By leveraging AI, cloud kitchens, and strategic menu planning, QuickiES ensures that customers no longer have to wait for their favorite meals—they can get them hot and fresh within 15 minutes.As Mumbai embraces QuickiES, it is likely that other cities will soon follow, making ultra-fast food delivery the future of dining in India.