Stellapps Technologies, India’s leading dairy-tech company, has achieved a significant milestone. The company recently announced a Series C funding round of $26 million in equity and debt. This capital will help accelerate the growth of its mooMark business. mooMark focuses on contract manufacturing and private-labeling value-added dairy products (VADP). These products are sustainable, traceable, and of high quality.
mooMark: A Dairy Revolution
mooMark, the key to Stellapps’ value proposition, represents more than just dairy products. It is a cutting-edge brand offering high-quality dairy products that are fully traceable from farm to consumer. The contract manufacturing and private-label focus allows FMCG, D2C, and HoReCa businesses to access premium dairy products without the hassle of large-scale production.
mooMark ensures transparency throughout its supply chain. Customers can track each product’s journey, from the farm to the shelf. This not only enhances trust but also aligns with sustainability goals. With an increasing global demand for sustainable products, mooMark’s traceability features help businesses meet their net-zero targets.
The Funding Round
Stellapps secured $26 million in this Series C round. The round was a mix of equity and debt. Existing investors such as Blume Ventures, Omnivore, the Bill & Melinda Gates Foundation, IDH Farmfit Fund, 500 Startups, and Blue Ashva Capital participated. Additionally, new investor Miledeep Capital joined the group. The debt funding came from the U.S. International Development Finance Corporation (DFC).
The investment will drive mooMark’s growth across India. It will help the company increase production, improve supply chain capabilities, and strengthen its export segment. The focus is on scaling operations sustainably and meeting the growing demand for traceable dairy products.
Stellapps: The Growth Journey
Stellapps began as a dairy-tech company offering IoT solutions for India’s dairy sector. Over time, the company evolved into a significant player in the contract manufacturing and private-labeling of dairy products. mooMark is now Stellapps’ flagship offering, providing value-added dairy products that are both traceable and sustainable.
Stellapps has created a robust supply chain using its IoT and tech capabilities. The company’s tech stack supports traceability, allowing farmers to monitor the quality of milk right from the farm level. By doing this, Stellapps ensures that mooMark products meet the highest quality standards.
mooMark’s traceability is not just about the product. It’s also about sustainability. The brand reduces the carbon footprint at various levels, including farms, production, and logistics. mooMark aligns with Stellapps’ broader goal of reducing environmental impact while offering high-quality dairy products.
Investor Perspectives
Several investors expressed excitement about the potential of Stellapps and mooMark. Ranjith Mukundan, CEO of Stellapps, stated, “We are excited to receive continued commitment from our existing investors and welcome new investors. This capital will help mooMark scale its value-added dairy product offering to customers across India in a sustainable manner.”
Vikram Gawande from Blume Ventures emphasized Stellapps’ strong technological backbone. “Stellapps stands for traceability and quality dairy. The funding will enable them to rapidly increase demand for their Value-Added Dairy Products (VADP). This positions them as a formidable profitable supplier in the market.”
Reihem Roy from Omnivore shared a similar sentiment, citing the importance of India’s dairy sector, which accounts for 6.5% of the nation’s GDP. He emphasized Stellapps’ role in providing high-quality dairy products at scale while improving sustainability and farmer livelihoods.
mooMark’s Impact on the Dairy Ecosystem
mooMark is more than a business. It’s a movement toward improving India’s dairy sector. Stellapps, through mooMark, aims to empower dairy farmers by offering them a reliable platform for traceable milk supply. The brand works closely with smallholder farmers, ensuring that their contributions to the dairy supply chain are recognized.
The new investment will enable mooMark to scale its operations further. The company aims to include 200,000 smallholder dairy farmers in its supply chain. By doing this, mooMark enhances transparency in the dairy ecosystem. It also promotes sustainability at every step of the process.
Partnering for a Sustainable Future
mooMark is committed to sustainability. The brand’s value proposition revolves around creating products that reduce environmental impact. This aligns with global trends toward sustainable consumption. mooMark’s products are developed with minimal environmental damage. The use of IoT solutions at the farm level ensures that dairy production is as efficient as possible.
The funding will help mooMark strengthen its export operations. By scaling its production capabilities, the brand can meet the growing demand for traceable dairy products globally. Stellapps plans to leverage its technological advancements to provide sustainable dairy products to international markets.
Kiran Ch, Chief Strategy Officer at Miledeep Capital, echoed this vision. “Miledeep is excited to support Stellapps in bringing traceability and sustainability across the dairy supply chain. mooMark’s mission of offering high-quality, traceable dairy products is something we are proud to back.”
Driving Farmer Inclusion and Economic Growth
Stellapps plays a crucial role in the economic empowerment of smallholder dairy farmers. The company has developed a robust digital ecosystem that benefits farmers by improving their income streams and reducing inefficiencies in milk production.
James Polan, Vice President of Health & Agribusiness at DFC, highlighted the company’s role in empowering farmers. “DFC’s loan to mooMark Private Limited will support the company’s expansion into fully traceable value-added dairy product offerings. This will promote the inclusion of at least 200,000 smallholder dairy farmers in mooMark’s supply chain.”
mooMark provides farmers with access to technology that helps improve the quality and traceability of their milk. This not only increases farmer incomes but also enables better transparency in the overall supply chain. mooMark’s inclusive approach ensures that all stakeholders benefit, from farmers to consumers.
Challenges in the Dairy Industry
India’s dairy industry faces several challenges, including quality control, sustainability, and farmer incomes. Stellapps is addressing these challenges head-on through its advanced tech solutions and transparent supply chain. mooMark is transforming how dairy products are sourced, produced, and distributed.
By using IoT, Stellapps monitors various factors in dairy production, including milk quality, animal health, and environmental impact. This data-driven approach ensures that mooMark products are consistently high in quality and meet sustainability standards. It also allows for better decision-making at the farm level, further improving efficiency.
One of the biggest challenges is sustainability. The dairy industry contributes significantly to global carbon emissions. Stellapps is addressing this by promoting sustainable practices at the farm level. mooMark products are designed to reduce the carbon footprint, making them more attractive to consumers who prioritize sustainability.
India’s Dairy Sector: A Booming Market
India’s dairy sector is enormous, contributing 6.5% to the country’s GDP. This makes it a vital part of the economy. The sector is growing rapidly, driven by increasing demand for dairy products, both domestically and internationally. Stellapps is well-positioned to benefit from this growth.
The company’s focus on value-added dairy products is particularly significant. The demand for premium dairy products is on the rise, especially in urban areas and among health-conscious consumers. mooMark offers these consumers high-quality, traceable, and sustainable dairy options.
With the growing focus on sustainability, traceability, and premium dairy products, mooMark is poised to capture a significant share of this market. Stellapps’ tech-powered approach gives it a competitive edge in meeting consumer demand while ensuring supply chain transparency.
Future Prospects for Stellapps and mooMark
Stellapps is not resting on its laurels. The company has big plans for mooMark and its future growth. With the Series C funding in place, mooMark will scale its operations across India and expand its export footprint. The goal is to become a leader in value-added dairy products, offering consumers high-quality, sustainable, and traceable products.
mooMark’s traceability features will play a crucial role in the brand’s future success. Consumers are becoming increasingly concerned about where their food comes from and how it is produced. mooMark’s ability to provide full transparency from farm to shelf gives it a unique selling point in a competitive market.
Stellapps also plans to continue improving the lives of smallholder dairy farmers. By including more farmers in its supply chain, the company is helping to uplift rural communities and improve livelihoods. mooMark’s farmer-first approach ensures that the benefits of growth are shared across the ecosystem.
Conclusion
Stellapps Technologies, through mooMark, is revolutionizing India’s dairy sector. The company’s focus on traceability, sustainability, and quality has positioned it as a leader in the value-added dairy products market. The Series C funding round will allow mooMark to scale its operations, strengthen its supply chain, and expand into new markets.
mooMark is more than just a dairy brand. It is a movement toward a more sustainable, transparent, and equitable dairy industry. With strong investor backing and a clear vision for the future, Stellapps and mooMark are set to drive the next phase of growth in India’s booming dairy sector.