In a significant move aimed at bolstering its global capabilities, Nodwin Gaming International Pte Ltd, a subsidiary of Nazara Technologies Ltd, has announced the acquisition of Ninja Global FZCO, a UAE- and Turkey-based company specializing in esports and gaming production. This strategic acquisition marks another milestone in Nodwin Gaming’s journey to strengthen its presence in key markets, particularly in West Asia and Turkey.

The acquisition comes on the heels of Nodwin Gaming’s recent purchase of PublishMe, a games marketing services company, in October. With the addition of Ninja Global, Nodwin Gaming is poised to tap into the burgeoning gaming and esports landscape in Central Asia, leveraging Ninja Global’s established foothold in the region.

Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, expressed enthusiasm about the acquisition, emphasizing the value it brings to the company’s expanding network. He welcomed Gokhan Kazar and Doruk Demisar, Founders of Ninja Dubai, and their team into the Nodwin Gaming family, highlighting the acquisition as a strategic move that unlocks new opportunities and possibilities for growth.

Rathee noted that as Nodwin Gaming continues to broaden its global footprint, particularly within the new BRICS+ global network, the integration of Ninja Global aligns with the company’s vision to empower local esports ecosystems and capitalize on emerging market potential. The acquisition positions Nodwin Gaming as a leading player in the gaming and esports media landscape, equipped to drive innovation and growth in key markets.

Despite the positive momentum surrounding the acquisition, shares of Nazara Technologies witnessed a slight decline of 0.82 per cent to ₹844 on the BSE. However, this dip in share price does not detract from the significance of the strategic move by Nodwin Gaming, which underscores the company’s commitment to expansion and innovation in the rapidly evolving gaming industry.

The acquisition of Ninja Global FZCO reflects Nodwin Gaming’s proactive approach to strategic growth initiatives, solidifying its position as a key player in the global gaming and esports ecosystem. With a focus on leveraging synergies and unlocking the potential of emerging markets, Nodwin Gaming is poised to shape the future of gaming and esports on a global scale.

As the gaming and esports industry continues to thrive and evolve, strategic acquisitions like this one serve as testament to the dynamism and potential of the sector. Nodwin Gaming’s expansion into new markets and its commitment to driving innovation bode well for its future growth and success in the competitive gaming landscape.

By Admin

Leave a Reply

Your email address will not be published. Required fields are marked *