Bookr, a pioneering cloud-based SaaS-enabled marketplace revolutionizing the beauty and wellness sector, has recently announced a significant milestone with the successful closure of an undisclosed bridge round funding from Plus VC, a prominent venture capital firm focusing on early-stage tech startups in the MENA region and its diaspora. This strategic investment underscores Bookr’s position as a frontrunner in digitizing salon and spa operations while enhancing the customer experience through its innovative platform.

Bookr serves as a comprehensive digital solution catering to both salon owners and their clientele. With its bilingual (English and Arabic) SaaS software, Bookr offers an end-to-end solution, allowing businesses to streamline operations, capture leads, manage appointments, and increase retail revenue seamlessly. For customers, the platform provides a user-friendly interface to discover services, book appointments, and access a wide range of beauty products, all at their fingertips.

Zaina Al Bader, Co-founder, and CEO of Bookr expressed her enthusiasm regarding the recent funding round, emphasizing the company’s commitment to further accelerating its growth trajectory. She highlighted the pivotal role of Plus VC’s support in fueling Bookr’s expansion plans, including the enhancement of proprietary capabilities, scaling marketing activities, bolstering the customer experience, expanding the team, and extending regional footprints across the GCC.

Al Bader underscored the transformative impact of Bookr’s platform on the beauty and wellness industry, particularly amid the growing demand for technology solutions. She emphasized Bookr’s strategic positioning to capitalize on market opportunities and drive digital transformation within the sector, catering to evolving consumer preferences for convenient and efficient salon services.

Reflecting on the achievements of 2023, Bookr celebrated remarkable milestones, including partnerships with over 500 salon and spa partners, facilitating more than 168,000 scheduled appointments valued at $6.5 million across ten cities in the GCC region. The integration of Bookr into leading brands’ SMS services and POS systems in Kuwait, Bahrain, and Saudi Arabia further solidifies its position as a trusted platform within the industry.

Looking ahead, Bookr remains committed to expanding its suite of solutions, with plans to develop vertical SaaS offerings and cater to additional appointment-based service providers beyond the salon sector. The company’s relentless pursuit of innovation and customer-centric approach underpins its vision to become a market leader in the beauty and wellness industry.

Hasan Haider, Managing Partner at Plus VC, expressed confidence in Bookr’s growth trajectory and applauded the team’s dedication and achievements. He highlighted Bookr’s exceptional product quality and customer satisfaction as key drivers of its success, reaffirming Plus VC’s commitment to supporting the company’s objectives and contributing to its journey towards market leadership.

With its user-friendly app available on Android and iOS platforms, Bookr continues to set new benchmarks in digitizing salon operations and enhancing the customer experience. Since its soft launch in Kuwait, Bahrain, and Saudi Arabia in July 2018, the company has experienced organic growth, with no marketing budget, a testament to its compelling value proposition and customer-centric approach.

In conclusion, Bookr’s recent funding milestone marks a significant step forward in its mission to reshape the beauty and wellness industry through innovation and technology. With Plus VC’s support and a clear vision for the future, Bookr is poised to redefine salon experiences, empower businesses, and delight customers across the GCC and beyond.

By Admin

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