Hyundai Motor Group is showcasing its vision for the future of mobility and technology at CES 2024 in Las Vegas. The exhibition encompasses advancements in hydrogen technology, software-defined vehicles (SDV), and artificial intelligence (AI), emphasizing a commitment to a safe and free future for society.

Hyundai Motor announced the expansion of its existing fuel cell brand, HTWO, into the Group’s hydrogen value chain business brand. The introduction of ‘HTWO Grid’ solution aims to accelerate the transition to a hydrogen society. Hyundai emphasizes the universal application of hydrogen, stating, “Hydrogen can be used by anyone, anywhere.”

Software-defined Everything (SDx)

The exhibition highlights core technologies in the realm of ‘software-defined vehicle’ (SDV) developed by the Group’s global software center, 42dot. Hyundai underscores the critical role of software (SW) and AI in becoming a provider of smart mobility solutions. The goal is to redefine various aspects of mobility and surrounding environments, promoting the expansion from SDV to SDx (‘Software-defined Everything’). The focus is on practical software-defined mobility services and technologies that contribute to the extension of SDx.

The presentation includes DICE (Digital Curated Experience), an AI-infused personal mobility platform providing curated services tailored to individual preferences. SPACE (Spatial Curated Experience) aims to customize spatial experiences, incorporating individual lifestyles into the mobility space to meet diverse user needs. The CITY POD, showcased as an unmanned large-scale mobility system, surpasses traditional logistics systems based on software.

Hyundai’s Vision for a Safe and Free Future

The CES 2024 exhibition aligns with Hyundai’s vision of realizing a safe and free future for society through innovative technologies. By addressing hydrogen advancements, software-defined vehicles, and AI integration, Hyundai Motor Group aims to play a pivotal role in shaping the future of mobility and environmental sustainability.

Hyundai Motor Group’s presence at CES 2024 underscores its commitment to pushing the boundaries of innovation in the automotive and mobility sector. With a focus on hydrogen solutions, software-defined vehicles, and AI-driven experiences, Hyundai is positioning itself as a key player in shaping the future of mobility, with an emphasis on sustainability, safety, and individualized experiences. The showcased technologies reflect the Group’s ambitious vision for a transformative and human-centered future in the automotive industry.

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