Entitled Solutions, a company dedicated to making health and financial services accessible to urban low-income workers, has announced an extended seed round of $1.3 million. The funding comes from security, facility management, and cash logistics company SIS, signifying a strategic partnership to enhance the reach and impact of Entitled Solutions.
Empowering Urban Low-Income Workers
Founded in 2020, Entitled Solutions has been at the forefront of providing affordable financial and health services to urban low-income workers, including those engaged in the new-age gig economy. The company operates on a B2B2C model, collaborating with employers and gig service platforms to seamlessly integrate and offer services to the workers associated with them.
Strategic Funding for Product Development
The newly secured funding of $1.3 million will be instrumental in supporting Entitled Solutions’ product development initiatives. The company aims to expand its offerings, introducing new credit products such as two-wheeler loans and consumption loans. Additionally, the focus will be on scaling platform partnerships to extend its reach to over 2 million workers in the coming months.
SIS Joins as Strategic Investor
The participation of SIS, a prominent player in security, facility management, and cash logistics, marks a significant milestone for Entitled Solutions. The collaboration brings together the strengths of both companies, with SIS contributing its vast network of employees and expertise in enabling livelihoods across the country. This strategic partnership positions Entitled Solutions to target untapped segments in the traditional economy.
Anshul Khurana on the Milestone
Anshul Khurana, Co-Founder of Entitled Solutions, expressed the significance of bringing SIS on board. He emphasized that while the company has made substantial progress with digital-first low-income workers, there are still large untapped segments in the traditional economy. The collaboration with SIS provides a substantial advantage as Entitled Solutions embarks on expanding its impact in these untapped markets.
Previous Support and Growth
Entitled Solutions had previously raised capital from HDFC Capital, LetsVenture, Sotheby’s, and angel investors, including Nipun Sahni (Partner, Apollo Global Management). The company’s track record includes enabling affordable financial and health access to over 7 lakh low-income workers, showcasing its commitment to making essential services accessible to those who need them the most.
Strategic Vision for the Future
The strategic decision to extend the seed round and partner with SIS reflects a founder’s mentality focused on addressing the needs and aspirations of employees. The collaboration aims not only to enhance service quality but also to attract and retain high-quality staff, ensuring the long-term success of both organizations.
As Entitled Solutions continues its journey to bridge gaps in access to essential services, the infusion of $1.3 million and the strategic partnership with SIS position the company for a new phase of growth and impact in the dynamic landscape of urban low-income workers. The commitment to innovation and inclusivity remains at the core of Entitled Solutions’ vision for the future.