Swiggy, the prominent food and grocery delivery platform, has unveiled a new feature known as “Pocket Hero,” designed to cater to cost-conscious users by providing additional benefits and discounts. Currently in the pilot phase in Delhi, Pocket Hero offers cashback and discounts of up to 60% on food orders from select partner restaurants, enhancing the affordability of food delivery.

The Pocket Hero feature includes collaborations with five notable restaurants: Pink Box, 34 Chowringhee Lane, Cold Love Ice Cream, The Chai Story, and Chai Chapter. Sidharth Bhakoo, VP and National Business Head at Swiggy, emphasized that Pocket Hero aims to make food delivery more accessible to users seeking better value for money. The feature not only delivers discounts but also offers free delivery, providing customers with convenience without exceeding their budget.

Swiggy’s Continuous Innovation

Swiggy has been actively introducing new features in pilot mode as part of its commitment to innovation. The recently launched ecommerce service “Maxx” ensures the delivery of utility goods within an hour. The platform has also ventured into premium grocery services with the “Handpicked” feature and rebranded its morning grocery delivery service to “InsanelyGood.” Swiggy’s strategic innovations contribute to the creation of a comprehensive shopping ecosystem while maintaining its core focus on food delivery and grocery services.

Preparation for Public Listing

In preparation for its upcoming public listing, Swiggy has appointed Anand Kripalu, Managing Director and Global CEO of EPL Limited, as an independent director and chairperson of its board. The company aims for a public listing between July and September next year. Swiggy’s food delivery business demonstrated a 17% growth, delivering a gross merchandise value of $1.43 billion in the first half of the year, as reported by its investor Prosus in its annual report.

Swiggy’s introduction of the Pocket Hero feature aligns with its commitment to meeting the diverse needs of its user base. By addressing the budget considerations of cost-conscious users, Swiggy continues to enhance its offerings and expand its value proposition. The ongoing innovations and strategic moves, including the planned public listing, underscore Swiggy’s position as a leading player in the food and grocery delivery sector.

By Admin

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