Virat Kohli, one of the world’s finest cricketers, has not only dominated the cricket field but has also made significant strides in the world of business and investments. Known for his strategic mindset, Kohli has diversified his portfolio with investments in various ventures. Let’s explore five of his entrepreneurial ventures that showcase his prowess in the business arena.
Rage Coffee – Brewing Success
Rage Coffee, a Delhi-based FMCG brand, has become a prominent player in the Indian coffee market, challenging established brands like Starbucks and Nescafe. In 2022, Virat Kohli invested an undisclosed sum in Rage Coffee, propelling the brand’s growth. Launched in 2018, Rage Coffee had already secured $5 million in Series A funding before Kohli’s involvement, with the investment led by Sixth Sense Ventures. The cricketer’s association with Rage Coffee reflects his interest in supporting innovative and homegrown brands.
Blue Tribe – Planting Seeds for a Greener Future
Virat Kohli and Anushka Sharma ventured into sustainable living by investing in Blue Tribe, an Indian plant-based meat startup. The power couple’s undisclosed investment aligns with their commitment to environmental causes. Blue Tribe aims to revolutionize the food industry by offering plant-based alternatives, contributing to a more sustainable and cruelty-free world. Kohli’s involvement in such ventures underscores his dedication to promoting eco-friendly practices.
Chisel Fitness – Shaping India’s Fitness Landscape
In 2015, Virat Kohli, in collaboration with Chisel Fitness and CSE (Cornerstone Sport & Entertainment), embarked on a mission to revolutionize India’s fitness industry. Kohli invested nearly Rs 90 crore in the venture, establishing a network of gyms and fitness centers across the country. Chisel Fitness reflects Kohli’s commitment to promoting a healthy lifestyle, and his investment has played a pivotal role in shaping the fitness landscape in India.
Hyperice – A Global Wellness Partnership
In 2021, Virat Kohli joined the league of global sports stars as he became an investor and brand ambassador for Hyperice, a renowned global wellness brand. Partnering with athletes like Erling Haaland, Ja Morant, Naomi Osaka, and Rickie Fowler, Kohli’s association with Hyperice emphasizes his interest in cutting-edge wellness solutions. While the financial details of the partnership remain undisclosed, Kohli’s collaboration with Hyperice underscores his global influence beyond cricket.
Digital Insurance – Investing in Financial Innovation
In 2020, Virat Kohli and Anushka Sharma invested Rs. 2.2 crore in Digital Insurance, a startup owned by Canadian billionaire Prem Watsa. The startup achieved remarkable success, raising $84 million in funds and attaining a valuation of $870 million within just three years. Kohli’s investment in Digital Insurance highlights his interest in financial innovation and aligns with his vision for supporting ventures with transformative potential.
Virat Kohli’s foray into the business world showcases not only his cricketing prowess but also his acumen in identifying and nurturing promising ventures. From coffee to fitness, sustainability, wellness, and financial innovation, Kohli’s diverse investments reflect a strategic approach to building a well-rounded business portfolio. As the cricketing legend continues to master the game of investments, his ventures contribute not only to his personal success but also to the growth and innovation of the industries he engages with.