Top 5 Metrics Every Early-Stage Founder Should Track
Monthly Recurring Revenue (MRR): Your clearest snapshot of predictable growth and investor-ready traction.
Customer Acquisition Cost (CAC):
Shows how efficiently you’re buying growth before scaling burns cash.
Customer Lifetime Value (LTV):
Reveals how much long-term revenue each customer truly brings.
Burn Rate:
The speed at which your startup consumes cash—and your real runway indicator.
Retention Rate:
Proof that users love your product enough to stay, return, and pay repeatedly.
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