Hyderabad-based prop-tech startup WeHouse, formerly known as Hocomoco, has closed a ₹25 crore Series A funding round that combines equity and debt. The round saw strong participation from existing backers, including Anthill Ventures, film producer Suresh Babu Daggubati, entrepreneur Gaurav Marya, and investor Mohnish Yerra.
This fresh infusion comes after WeHouse raised USD 1.86 million earlier from Anthill Ventures and other investors. With capital in hand, the startup now prepares for its next phase of growth, targeting new geographies and scaling its technology-driven platform.
Strategic Use of Capital
WeHouse plans to deploy the new funds to expand operations into Coimbatore, Ahmedabad, Jaipur, Surat, and Chandigarh by the end of this year. The company already has a strong presence in Hyderabad, Chennai, and Vijayawada. By entering these emerging Tier-II cities, WeHouse aims to capture demand from aspiring homeowners and small developers who seek structured, tech-enabled construction solutions.
The founders, Sripad Nandiraj and Rohan Vinayak Reddy, have outlined a clear roadmap:
- Strengthen the aggregator platform with more suppliers, contractors, and professionals.
- Invest in the company’s tech-driven monitoring system, which provides real-time project updates.
- Enhance customer acquisition efforts in the new cities.
- Build a stronger brand presence in the competitive prop-tech landscape.
The Aggregator Model
WeHouse operates on a unique aggregator model for home construction and reconstruction. Instead of positioning itself as a contractor, the startup integrates every stakeholder in the ecosystem, including:
- Architects and engineers for design and planning.
- Contractors and skilled labour for execution.
- Material suppliers to ensure cost-effective procurement.
- Interior designers for value-added services.
The platform covers the entire customer journey, starting from government approvals and architectural design, moving to construction and interiors, and ending with final delivery.
A proprietary tech-driven project monitoring tool stands out as the company’s differentiator. This system offers real-time updates to clients, creating transparency and trust in an industry that often suffers from delays, budget overruns, and lack of communication.
Growth and Performance
Since its founding in 2017, WeHouse has achieved significant traction. The company claims it has:
- Executed more than 400 projects.
- Delivered over 250 homes to clients.
- Built an order book worth ₹150 crore.
The revenue model combines three streams:
- Customer charges per square foot of construction.
- Sales of construction materials to contractors.
- On-demand interior design services.
This hybrid approach ensures revenue generation from both B2C and B2B channels, helping the startup stabilize cash flows while it scales.
India’s Expanding Residential Construction Market
The residential construction market in India presents a massive growth opportunity. Analysts expect the segment to touch USD 373 billion by 2030, driven by:
- Rapid urbanization in Tier-II and Tier-III cities.
- Rising demand for customized housing solutions.
- Growing adoption of digital platforms for large ticket purchases.
- Increasing preference for organized players over fragmented local contractors.
In this environment, digital-first companies like WeHouse can position themselves as trustworthy enablers, combining affordability, convenience, and transparency.
Competitive Landscape
WeHouse does not operate in isolation. The company faces competition from Brick&Bolt, a Bengaluru-based rival that has also built a name in the organized construction space. Brick&Bolt caters to both residential and commercial projects, and its footprint already covers multiple metros, including Hyderabad and Chennai.
This competition pushes WeHouse to differentiate itself through its aggregator model and customer-centric services. Instead of competing purely on pricing, WeHouse positions itself as a tech-driven partner that eliminates stress for homeowners by providing end-to-end support.
Investor Confidence
The presence of seasoned investors in WeHouse’s Series A round signals strong confidence in the company’s potential.
- Anthill Ventures, known for backing scalable startups, continues to support WeHouse’s growth.
- Suresh Babu Daggubati, a respected film producer, brings brand credibility.
- Gaurav Marya, an entrepreneur with deep franchising expertise, adds strategic insight.
- Mohnish Yerra, an active investor, strengthens the company’s access to networks and capital.
Such a mix of financial and strategic investors gives WeHouse not only capital but also mentorship, networks, and credibility.
Challenges Ahead
Despite its strong positioning, WeHouse must navigate several challenges:
- Execution Risk – Expansion into five new cities requires effective coordination of local teams, partners, and regulatory compliance.
- Competitive Intensity – Rivals like Brick&Bolt and other local organized players may escalate customer acquisition costs.
- Trust Building – In construction, delays and disputes are common. Maintaining customer trust while scaling will demand operational discipline.
- Economic Cycles – Slowdowns in the real estate sector or rising raw material prices could affect demand and margins.
To mitigate these risks, WeHouse must continue investing in technology, quality assurance, and partner networks.
Technology as a Differentiator
The real-time monitoring system forms the core of WeHouse’s value proposition. Customers often face anxiety when constructing homes, due to lack of visibility on project progress. By offering daily or weekly updates through a digital dashboard, WeHouse reassures clients about timelines, costs, and quality.
The company also leverages technology for:
- Digital approvals and documentation.
- Seamless communication between clients, architects, and contractors.
- Material procurement optimization to reduce waste and costs.
This focus on tech integration creates operational efficiency and sets WeHouse apart from traditional contractors.
Future Roadmap
With fresh capital secured, WeHouse’s short-term roadmap includes:
- Launching operations in the five new cities by December.
- Scaling order book size beyond ₹300 crore in the next 18 months.
- Strengthening the brand as a trusted construction partner.
The long-term vision extends to:
- Building a pan-India presence across Tier-I and Tier-II cities.
- Exploring international opportunities in fast-urbanizing markets.
- Expanding into adjacent services such as smart homes, green building solutions, and real estate advisory.
A Sign of Changing Times
WeHouse’s journey reflects the shift in India’s construction industry. Traditionally, homeowners relied on word-of-mouth referrals for contractors, often dealing with uncertainty, cost overruns, and poor accountability. Today, startups like WeHouse offer a structured, transparent, and digital alternative, reshaping customer expectations.
The company’s growth story also demonstrates investor appetite for prop-tech innovation. With India’s housing demand set to rise sharply, startups that integrate technology with execution stand to capture a large share of the market.
Conclusion
WeHouse’s ₹25 crore Series A funding marks a significant milestone in its journey from a Hyderabad startup to a national prop-tech player. By combining a tech-driven aggregator model with strong investor backing, the company stands poised to reshape how Indians build and rebuild homes.
As it expands into new cities and strengthens its platform, WeHouse faces both opportunity and challenge. Its ability to deliver on its promises of transparency, efficiency, and customer satisfaction will determine whether it can emerge as a market leader in India’s USD 373 billion residential construction market.
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