Bengaluru-based Beyond Appliances has raised $4 million in Series A funding. Fireside Ventures led the round, and Dharana Capital also joined. The company will use this funding to double its manufacturing capacity, expand its retail presence, and strengthen its R&D-driven product pipeline.
Founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances wants to transform the way Indian homes cook. The company makes smart chimneys, hobs, and cooktops that combine advanced technology, energy efficiency, and stylish design. Within a short span of time, the brand has gained recognition for its innovation and strong customer loyalty.
Founders with a Bold Vision
Eshwar and Rakesh started Beyond Appliances with a clear vision. They wanted to build products that go beyond simple utility. Their goal was to bring smart, connected, and stylish kitchen appliances to Indian homes.
Eshwar had already built a reputation in the kitchen appliance industry through earlier ventures, and Rakesh brought deep technical expertise. Together, they combined product design, engineering, and market knowledge to create Beyond.
They understood that Indian customers seek convenience, safety, and premium experiences in their kitchens. So, they created a product line that blends technology with everyday cooking needs.
Smart Products that Define Beyond
Beyond stands out because of its technology-first approach. The company’s flagship product, the Android-powered chimney, lets users stream content, make grocery lists, play music, and even set reminders while cooking. The chimney doubles as an entertainment hub and a smart assistant in the kitchen.
The company also makes plug-and-play chimneys that do not require complex installations, smart hobs, and modern cooktops. Recently, Beyond launched a product called the Cube chimney, which comes in multiple colors and works without ducting. This chimney addresses space constraints in modern apartments and also caters to customers who want appliances that look stylish, not just functional.
Their products also include AI and IoT features such as smoke detectors, gas leak sensors, digital timers, and whistle counters. These features make cooking safer and more efficient for users.
Funding Plans and Expansion
Beyond raised $4 million in Series A funding because the company needs to keep up with demand. It already runs four manufacturing facilities in Bengaluru that produce 8,000–10,000 units per month. Sales have grown rapidly since the seed round in November 2024, which pushed the company to double its revenues.
With the new funds, Beyond will set up two additional factories within the next year. These new plants will double production capacity and ensure that supply meets demand.
The company will also use the funds to expand research and development, launch more products, and increase its marketing and branding activities. The founders want Beyond to stand out as a “Made in India” smart appliance company that rivals global brands.
Growth Numbers and Future Goals
Beyond has shown remarkable growth in a very short time. After its seed funding in late 2024, the company doubled its revenue within months. Today, it operates at an annual revenue run rate of around ₹50 crore.
The founders have set an ambitious target for the next three years. They want Beyond to reach ₹400 crore in annual recurring revenue (ARR). To achieve this, they plan to combine aggressive retail expansion, constant product innovation, and strong manufacturing growth.
The company also expects to double its revenue again within the next year as the new factories come online and distribution grows wider.
Retail and Distribution Strategy
Right now, 80 percent of Beyond’s sales come from online platforms such as Amazon, Flipkart, and its own website. Online sales gave the brand a fast launch and helped it reach customers across India.
However, the founders know that many customers still prefer to buy appliances in offline stores. So, Beyond is expanding its offline retail presence in major cities like Bengaluru, Hyderabad, Mumbai, and Delhi. The company plans to place its products in big-format stores and modern trade outlets.
Customers already walk into stores and ask for Beyond products. But sometimes they leave disappointed because the products are not available there. The company wants to fix this gap by building strong offline availability.
Market Potential
The Indian kitchen appliance market holds huge potential. The combined market for stoves and chimneys is estimated at around $2 billion.
- Stoves grow at about 10 percent every year, mostly because people replace older models with newer, more efficient ones.
- Chimneys grow at a much faster 25 percent compound annual growth rate (CAGR), as more families move toward premium and smart kitchen solutions.
Beyond wants to ride this wave of demand. With its unique product design, smart features, and growing retail presence, it aims to capture a significant share of this fast-growing market.
Why Investors Believe in Beyond
Fireside Ventures has backed Beyond from the beginning. The firm also led the seed round in 2024 and continues to support the company in Series A. Dharana Capital joined in this latest round, showing broader investor confidence in Beyond’s business model.
Investors appreciate Beyond’s strong product pipeline, innovative design, manufacturing foundation, and customer trust. They believe the company can grow into a market leader in India and even expand internationally in the future.
Brand Positioning
Beyond does not just sell appliances; it sells a kitchen experience. Its branding emphasizes modern lifestyle, convenience, and innovation. Customers see Beyond products as a way to upgrade their homes, not just replace old equipment.
The company also focuses on customer retention. Repeat purchase rates are high, showing that once customers try a Beyond product, they often buy another. This loyalty comes from a combination of product quality, smart features, and customer service.
Challenges and Opportunities
While Beyond has shown impressive growth, the journey will not be easy. Competition from established appliance brands like Faber, Elica, and global players will test Beyond’s ability to hold market share. Pricing, supply chain stability, and after-sales service will play a key role.
At the same time, the opportunities are massive. Rising disposable incomes, urban lifestyles, and digital adoption are driving customers toward smarter and more stylish appliances. If Beyond executes its plans well, it can become a household name across India in the next few years.
The Road Ahead
Beyond’s founders know that their journey has just begun. They want to scale operations, expand R&D, and create a wide range of smart products that appeal to Indian and global customers.
With Series A funding secured, two new factories coming up, and a clear retail strategy, Beyond is well positioned to achieve its ambitious target of ₹400 crore ARR in three years. The company’s blend of technology, design, and customer-first thinking makes it a strong contender in the fast-growing Indian appliance market.
Conclusion
Beyond Appliances represents a new wave of Indian startups that use technology and innovation to disrupt traditional industries. In just over a year since its founding, the company has shown strong growth, investor confidence, and customer love.
With $4 million in fresh capital, Beyond now has the fuel to expand its manufacturing, launch more products, and take its smart kitchen vision to millions of Indian homes. If the company executes its plans well, it could become not only a leader in India but also a strong challenger in the global smart appliance space.
Beyond’s story proves that with the right mix of vision, execution, and innovation, even a traditional product like a kitchen chimney can turn into a smart, stylish, and high-growth business.
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