Monetize360, a no-code SaaS platform for enterprise monetization, has raised fresh capital from Abyro Capital to fuel its international expansion. The Hyderabad-based startup, known for its flagship product MTZ360, plans to use the funds to boost research and development and reinforce its go-to-market strategies.
The company has not disclosed the size of the investment, but industry insiders see this move as a major vote of confidence in Monetize360’s scalable business model. With Abyro Capital on board, Monetize360 aims to expand its presence in key global markets and tap into new enterprise segments.
Solving Complex Monetization Challenges
Monetize360 has designed MTZ360 to address one of the most pressing issues in enterprise operations—monetization at scale. Traditional pricing models often fall short when companies need to adopt flexible billing structures like usage-based, tiered, hybrid, or outcome-based pricing.
MTZ360 offers a unified quote-to-cash platform that enables large organizations to build, test, and deploy complex monetization strategies without writing a single line of code. Its no-code architecture empowers both product managers and finance teams to adapt pricing quickly based on real-time customer behavior and evolving market demands.
By simplifying the entire monetization lifecycle—from pricing configuration to invoicing and revenue recognition—Monetize360 helps enterprises accelerate time-to-market and reduce revenue leakage.
Global Enterprises Already on Board
Several high-profile companies already trust Monetize360 with their pricing infrastructure. Its client list includes GPU cloud provider Neysa, open finance firm Akoya, and a leading global bank.
These organizations rely on MTZ360 to manage highly variable billing environments. Neysa, for example, uses the platform to support its usage-based pricing model in cloud GPU consumption. Akoya benefits from real-time billing visibility and automated pricing adjustments that match the dynamic nature of open finance services.
By delivering precision and scalability, Monetize360 has positioned itself as an essential partner for enterprises navigating complex revenue models.
Founders with Deep Enterprise Tech Expertise
Murali Saravu founded Monetize360 with the goal of reimagining enterprise monetization. His experience in enterprise software and data engineering shaped the vision for a product that merges financial rigor with technical agility.
Under the leadership of CEO Jayaram Bhat, the company has achieved impressive growth in a short time. Jayaram brings decades of leadership experience in SaaS and enterprise IT, having held senior roles at companies like Synygy and NetScout. His focus on strategic partnerships and operational excellence has accelerated Monetize360’s journey from a promising startup to a trusted enterprise vendor.
Together, Murali and Jayaram have built a team that understands both the technical and commercial nuances of enterprise monetization.
Ramping Up R&D and Market Outreach
The fresh funding from Abyro Capital will enable Monetize360 to intensify its research and development efforts. The team plans to add more AI and machine learning capabilities to MTZ360, enabling predictive pricing intelligence and automated customer segmentation.
The product roadmap also includes integrations with popular enterprise platforms such as Salesforce, SAP, and NetSuite. These enhancements will help Monetize360 serve a broader range of enterprise use cases and verticals.
On the commercial front, the company will expand its sales and marketing teams in North America, Europe, and Southeast Asia. By hiring regional experts and building local partnerships, Monetize360 plans to accelerate customer acquisition and reduce onboarding time.
The company also wants to invest in customer success and support infrastructure to ensure smooth implementation and long-term retention.
Abyro Capital Strengthens Investor Bench
Abyro Capital’s decision to back Monetize360 highlights the growing demand for intelligent monetization platforms in global enterprise markets. The venture firm, known for funding high-growth B2B SaaS companies, brings strategic insight, global networks, and operational guidance.
This round also saw participation from Monetize360’s existing investors—Endiya Partners, Silicon Valley Quad, and Idealabx. These firms have supported the company since its early days and remain bullish on its potential.
By joining this group, Abyro Capital adds muscle to an already experienced investor syndicate. The partnership will play a crucial role as Monetize360 scales up its customer base, enters new geographies, and diversifies its industry coverage.
Tapping a Growing Market Opportunity
The global market for quote-to-cash and monetization solutions continues to expand rapidly. Enterprises now expect pricing agility and real-time billing to match fast-evolving product strategies. Legacy systems often fail to deliver on this expectation, creating demand for modern, composable platforms like MTZ360.
SaaS companies, cloud infrastructure providers, fintech firms, and digital marketplaces all face monetization complexity. They need flexible systems that allow dynamic pricing, personalized billing, and seamless revenue recognition—all of which Monetize360 provides.
With MTZ360, businesses can avoid the long development cycles and technical debt associated with custom billing solutions. The no-code environment ensures faster deployment, while API-first architecture supports extensibility.
As product-led growth becomes the norm, pricing strategy now plays a central role in customer experience and revenue growth. Monetize360 offers the tools to execute pricing changes without delays, enabling companies to stay competitive in fast-moving markets.
Focus on Innovation and Customer Empowerment
Innovation sits at the heart of Monetize360’s strategy. The company plans to launch new modules that give finance teams better forecasting tools and allow business users to run pricing simulations.
Future updates will also include customer self-service portals, configurable billing rules, and advanced analytics dashboards. These features will provide more transparency and control, making monetization an enabler—not a bottleneck.
By combining product innovation with hands-on support, Monetize360 seeks to deepen customer relationships and become the go-to platform for enterprise monetization.
Strong Execution Ahead
With a clear roadmap, seasoned leadership, and a strong capital base, Monetize360 is poised for its next phase of growth. The company continues to recruit top talent across engineering, sales, product, and customer success.
Strategic hires will drive execution across functions and ensure Monetize360 can handle the scale of enterprise deployments. The team wants to maintain agility while expanding its footprint—something it has already achieved successfully in India and the U.S.
As more enterprises shift to digital-first and subscription-based models, Monetize360 will play a key role in simplifying monetization, maximizing revenue, and enabling real-time agility.
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