Bengaluru-based e-commerce tech startup ShopOS has secured $20 million in fresh funding. The funding round was led by 3STATE Ventures, the investment firm founded by Flipkart co-founder Binny Bansal. With this capital infusion, ShopOS plans to supercharge its product development, strengthen its engineering team, and onboard more e-commerce brands across key global markets.
The funding round reflects growing investor confidence in startups that aim to transform online retail through artificial intelligence. ShopOS stands at the forefront of this revolution by offering AI-powered solutions that promise to reshape how brands build and manage online stores.
ShopOS: Building AI for Global Commerce
ShopOS’s co-founders, Sai Krishna V K and Ajay P V, bring valuable experience to the table. The duo previously co-founded Scapic, a cutting-edge technology platform that Flipkart acquired in 2020. After the acquisition, they launched Flipkart Labs, where they explored deep tech and AI’s role in commerce. At ShopOS, they have joined forces with Karan Sonawala, who led AI and immersive commerce projects at Flipkart. Together, they form a team that combines vision, technical expertise, and proven execution.
ShopOS’s platform helps brands create and manage their online presence with minimal effort. The startup leverages an AI workforce that generates product descriptions, images, and videos automatically. The system personalizes store layouts in real time for each visitor, ensuring a unique and engaging shopping experience. It also manages targeted marketing campaigns, driving conversions and improving return on ad spend.
The founders believe that content creation and personalization pose some of the biggest challenges in scaling e-commerce businesses. “The friction in content creation and personalization are significant drags on growth. Our previous startup journey taught us the importance of solving hard problems, and with ShopOS, we are focused on delivering what AI agents can truly do for brands. We are building from India for the globe and with this funding milestone, we wish to tap into the smartest AI minds in India to build the future of Commerce,” they said in a joint statement.
Scaling Globally from Bengaluru
ShopOS has already begun attracting early customers across India, Europe, and the UAE. The startup’s focus on global markets reflects its ambition to become a key player in the AI-driven commerce space worldwide. The new funding will enable ShopOS to double down on international expansion while continuing to serve its domestic customers with innovative solutions.
The firm plans to hire aggressively, especially in engineering and AI research roles. By expanding its team, ShopOS wants to accelerate product enhancements and deliver cutting-edge features that address the evolving needs of online retailers. The startup believes that India’s AI talent pool provides the perfect foundation for building solutions that can serve merchants across geographies.
Binny Bansal’s Backing Signals Strong Support
Binny Bansal’s decision to back ShopOS through 3STATE Ventures highlights his belief in the team and its mission. Bansal has focused his investments on ventures that drive innovation in retail and commerce. In March 2024, Bansal invested nearly $2 million in his new global retail software venture OppDoor, a SaaS platform that helps emerging online retail brands expand globally. He also launched Opptra, a tech-driven startup that helps brands scale across Asia using franchising models in fashion, home, and electronics.
By supporting ShopOS, Bansal reinforces the strength of the so-called Flipkart mafia—a term that refers to the network of former Flipkart employees and founders who continue to create and back successful ventures. The shared background in Flipkart has played a pivotal role in building trust and confidence between the investor and the founding team.
The Flipkart Mafia Effect and the Virtuous Cycle
The success of Flipkart alumni in raising capital and building businesses stems from their deep understanding of e-commerce and technology. ShopOS benefits from this virtuous cycle. The founders’ track records at Flipkart and Scapic have helped them attract experienced mentors and investors. Their position in Bengaluru, the heart of India’s tech startup ecosystem, adds another advantage.
Bansal’s investment in ShopOS rests on more than shared history. The startup targets a massive global market where retailers increasingly seek AI-driven solutions to simplify operations and boost growth. The combination of market opportunity, technical strength, and seasoned leadership makes ShopOS a compelling bet.
A Clear Plan for the Future
ShopOS has outlined a clear roadmap for deploying its new capital. The startup will expand its AI capabilities to offer even smarter automation tools for merchants. The engineering team will grow to build scalable systems that can handle the demands of global e-commerce. The company will also focus on customer acquisition, aiming to bring more international brands onto its platform.
The founders want ShopOS to become the default choice for brands looking to harness AI in their e-commerce journey. They plan to strengthen their go-to-market strategy by partnering with agencies, technology integrators, and marketplaces that can help them reach new audiences.
The Global E-Commerce Opportunity
ShopOS enters the market at a time when brands across the world face intense competition online. Customers expect personalized experiences, fast-loading sites, and content that speaks directly to their preferences. Many small and medium-sized brands struggle to deliver these at scale because of resource constraints.
ShopOS promises to level the playing field by offering AI agents that handle these complex tasks automatically. With its real-time layout adjustments, smart content creation, and marketing automation, ShopOS gives brands tools that were once available only to retail giants.
Investors Will Watch ShopOS Closely
ShopOS now faces the task of turning promise into performance. Investors will monitor how well the company executes on its plans and whether it can deliver the milestones that justify future rounds of funding. The startup’s ability to attract customers, scale operations, and stay ahead of competitors will determine its long-term success.
ShopOS has positioned itself well. The startup combines visionary leadership, strong investor backing, and a technology platform that addresses real pain points in the market. With the new funding, the team has the resources it needs to accelerate its mission.
Conclusion
ShopOS’s $20 million funding round marks a major step forward for the startup. The company plans to use the fresh capital to build smarter AI solutions, expand globally, and help brands grow faster in the digital age. Binny Bansal’s support reinforces confidence in the team’s ability to execute. ShopOS stands ready to shape the future of commerce by making AI accessible and impactful for brands worldwide.
Also Read – Pet Startups Earning More Than Human Ones