Faasos, the beloved flagship brand of Rebel Foods, recently marked its momentous 20th anniversary with a jubilant celebration that paid homage to its loyal customers. The occasion was not merely a milestone but an ode to the unwavering support and enthusiasm of the community that has propelled Faasos to the summits of culinary innovation. Led by Jaydeep Barman, Co-Founder and CEO of Rebel Foods, the festivities unfolded with a blend of nostalgia, gratitude, and a dash of culinary delight.
To inaugurate the commemorative campaign, Faasos embarked on a heartwarming gesture by dispatching personalized letters to its cherished customers in key cities. Crafted with sincerity, these letters encapsulated Faasos’ extraordinary journey, serving as a testament to the symbiotic relationship between the brand and its patrons. Each missive, penned by Jaydeep Barman himself, radiated gratitude, acknowledging the invaluable role played by the community in Faasos’ evolution.
In a gesture of appreciation, long-standing customers were treated to quirky thank-you hampers brimming with exclusive 20-year Faasos memorabilia and their favorite wraps. This gesture not only underscored Faasos’ commitment to customer satisfaction but also reignited fond memories of two decades of flavorful experiences. The revival of the #Tweet2Order feature further accentuated the celebratory fervor, enabling customers to relive cherished moments by ordering their favorite wraps for a day.
The anniversary celebrations transcended the confines of Faasos’ digital ecosystem, as over 35 renowned brands joined the revelry, extending warm wishes and engaging in playful banter on various platforms. From Swiggy to Zepto, Chaayos to Ixigo, the collaborative spirit of the occasion encapsulated the camaraderie shared within the industry, reinforcing Faasos’ standing as a pioneering force in the culinary landscape.
Nishant Kedia, Chief Marketing Officer of Rebel Foods, articulated the essence of the campaign, emphasizing the profound gratitude towards the loyal customer base that has fueled Faasos’ ascent over the past two decades. He underscored Rebel Foods’ unwavering commitment to delivering exceptional customer experiences, echoing the sentiment that lies at the core of Faasos’ ethos.
Adding a symphony of rhythm to the festivities, renowned rapper Nazz lent his creative prowess to concoct a sensational birthday wrap, infusing the celebration with a melodic cadence. The digital sphere was ablaze with activity as followers from far and wide creatively extended their wishes to Faasos, painting social media platforms in shades of purple, the brand’s signature hue. Faasos’ limited-edition GIPHY stickers emerged as a sensation, garnering over 200k views and injecting an extra dose of creativity and emotion into the jubilant atmosphere.
Faasos’ journey, spanning two decades, is a testament to the brand’s unwavering commitment to innovation, quality, and above all, its community of patrons. With a presence across India through various digital platforms such as Faasos.com, EatSure App, EatSure web, Zomato, and Swiggy, Faasos continues to redefine the culinary landscape, one flavorful experience at a time.
As the brand embarks on the next phase of its journey, it remains steadfast in its mission to uphold the legacy of excellence and continue to delight customers with its unparalleled culinary offerings. The 20th-anniversary celebrations serve not only as a commemoration of past achievements but also as a promise of even greater delights to come, as Faasos continues to chart new horizons in the realm of gastronomic innovation.