Electric cycle startup EMotorad has announced the induction of former Cars24 executive Himanshu Ratnoo as co-founder. The company said the move will strengthen leadership as it expands across global markets, new mobility segments, and future product categories.
The appointment comes at an important stage for the Pune-based electric mobility company, which has rapidly expanded both in India and international markets over the last few years. EMotorad now operates in more than 18 countries and has built a dealership network of over 800 outlets.
A Major Leadership Addition
Himanshu Ratnoo previously served as CEO of Cars24’s India used-car business before stepping down earlier this year. During his time at Cars24, he handled large-scale consumer operations and played a key role in growth and business expansion.
His career also includes experience with companies such as Foodpanda, Barclays, Rocket Internet, and BlackBuck. Industry observers view his move to EMotorad as a strong signal that the electric mobility sector continues to attract experienced startup leaders.
EMotorad believes Ratnoo’s experience in scaling consumer-focused businesses will help the company during its next phase of expansion.
EMotorad Eyes Global Growth
Founded in 2020, EMotorad focuses on electric bicycles and mobility products across several categories. Its portfolio includes products for commuters, children, leisure users, fitness enthusiasts, and micromobility customers.
The company has already expanded aggressively outside India and says Europe has shown especially strong growth in recent months. According to Ratnoo, the company’s Europe business scaled five times within a short period, while the export pipeline continues to attract large strategic partners.
The startup now wants to strengthen its position in global electric mobility markets where demand for sustainable transport solutions continues to rise.
Founders Speak About the Move
EMotorad founder Rajib Gangopadhyay described Ratnoo’s addition as a major moment for the company. He said the startup began with a simple dream and a small garage setup before eventually shipping cycles to 18 countries.
According to Gangopadhyay, Ratnoo brings a combination of scale management and strong consumer understanding that matches the company’s current growth stage. He added that having him join the founding team represents an important development for EMotorad’s future.
Ratnoo also expressed excitement about joining the company. He said EMotorad already has strong momentum, wide distribution, and products that work well across multiple markets. According to him, the focus now will remain on scaling operations to match the opportunity ahead.
Strong Presence in India and Overseas
EMotorad says it continues to hold a strong position in India’s electric cycle market while also building a growing overseas business. Co-founder and CEO Kunal Gupta said the company started with a bold vision years ago and now sees major opportunities both inside India and globally.
The startup operates in a sector that has gained significant momentum as consumers increasingly look for eco-friendly and affordable transport solutions. Electric bicycles have become popular for urban travel, short-distance commuting, fitness, and recreational use.
Demand has especially increased in cities where people seek alternatives to fuel-powered transport and traffic congestion.
Funding and Investor Support
EMotorad has raised around $25 million in funding so far. Investors in the company include Panthera Growth Partners, Alteria Capital, and Green Frontier Capital.
The startup also counts former Indian cricket captain MS Dhoni among its investors and brand ambassadors. Dhoni’s association has helped the company gain wider public visibility in India’s fast-growing electric mobility market.
The fresh leadership addition may also help EMotorad strengthen investor confidence as competition in the EV and micromobility sector continues to rise.
Electric Mobility Sector Expands Rapidly
India’s electric mobility sector has grown quickly over the last few years. While much attention often goes toward electric cars and scooters, electric bicycles have quietly become an important part of the market.
E-cycles offer lower operating costs, simpler charging requirements, and easier maintenance compared to larger electric vehicles. They also appeal to health-conscious users and younger consumers who prefer flexible urban mobility solutions.
Globally, the e-cycle market has also expanded due to rising fuel costs, environmental concerns, and stronger focus on sustainable transportation.
EMotorad aims to use this momentum to strengthen its international presence and widen its product ecosystem further.
Focus on Scale and Distribution
One of EMotorad’s biggest strengths remains its distribution network. With more than 800 dealerships and operations across multiple countries, the company already has a significant retail presence.
Industry experts believe Ratnoo’s operational experience may help the company improve scale, logistics, consumer reach, and international partnerships.
His background in managing large marketplaces and customer operations at Cars24 may prove valuable as EMotorad grows from a startup into a larger global mobility brand.
What Comes Next
The company now appears focused on three major goals — global expansion, category growth, and stronger operational scale.
As the electric mobility sector becomes more competitive, startups increasingly require experienced leadership capable of handling international business growth and consumer operations.
By bringing Himanshu Ratnoo into the founding team, EMotorad signals that it wants to move beyond being only an electric cycle startup and evolve into a larger mobility-focused brand.
The latest appointment marks another important step in the company’s journey as it pushes deeper into global markets and prepares for its next phase of expansion.
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