French eventtech startup Naboo has secured $70 million in Series B funding, marking a decisive moment in its growth journey. The company plans to use the capital to expand into the United States, strengthen its technology platform, and accelerate its mission to modernize corporate event planning. With this raise, Naboo positions itself as a major contender in the global event technology market.
A Strong Vote of Confidence from Investors
Investors backed Naboo’s vision with conviction. The $70 million Series B round reflects strong belief in the company’s business model, execution capabilities, and market opportunity. Naboo has demonstrated consistent revenue growth and customer adoption across France and other European markets. The company built a reputation for simplifying complex corporate event logistics through technology-driven solutions.
This funding round provides Naboo with the financial strength to compete in the highly dynamic US market. The United States represents one of the largest corporate event markets globally. By entering this ecosystem, Naboo signals ambition and long-term commitment to global leadership.
Reinventing Corporate Event Booking
Naboo focuses on corporate seminars, offsites, team-building events, and company retreats. The platform allows businesses to book venues, catering, accommodation, and event services through a streamlined digital interface. Instead of juggling multiple vendors, event planners use Naboo to manage the entire process in one place.
The company removes friction from an industry that traditionally depends on manual coordination, fragmented communication, and opaque pricing. Naboo integrates venue sourcing, availability checks, contract management, and logistics coordination into a single workflow. Corporate clients gain transparency, speed, and control over their event budgets.
Naboo’s platform leverages data insights to recommend venues and packages tailored to company needs. This data-driven approach increases efficiency and improves event outcomes. Companies can plan faster while reducing administrative overhead.
Strong Performance in Europe
Naboo achieved rapid traction in France, where it built strong partnerships with venues and hospitality providers. The company expanded across European markets and refined its operational playbook. This foundation now supports its international growth ambitions.
European corporate clients increasingly demand flexible event solutions as hybrid work reshapes team collaboration. Naboo identified this shift early. Organizations now organize offsites and team gatherings to strengthen culture and alignment. Naboo capitalized on this trend by positioning itself as a reliable, tech-first partner.
The Series B funding validates the scalability of this model. Investors recognize that corporate event spending continues to grow despite macroeconomic pressures. Companies invest in employee engagement, culture building, and strategic alignment. Naboo provides infrastructure that supports those objectives.
US Market Expansion Strategy
Naboo plans to establish operations in key US cities. The company intends to hire local teams, build partnerships with American venues, and adapt its offering to local regulations and expectations. The US market demands speed, flexibility, and competitive pricing. Naboo aims to differentiate through technology efficiency and curated venue networks.
The company will likely target cities with strong startup ecosystems and corporate activity. Major hubs such as New York, San Francisco, Austin, and Los Angeles offer dense concentrations of corporate clients who frequently organize offsites and internal events.
Naboo’s expansion strategy emphasizes local presence combined with centralized technology. The company can replicate its European model while tailoring offerings to US corporate culture. By combining digital efficiency with localized expertise, Naboo can capture meaningful market share.
Technology as the Core Advantage
Naboo operates as a tech-enabled marketplace rather than a traditional event agency. The company invests heavily in software development. Engineers focus on automation tools that reduce manual coordination and improve booking speed. The platform allows instant quotes, availability checks, and streamlined contract processes.
This technology-first model creates operational leverage. Naboo can scale without proportional increases in headcount. The company enhances margins while delivering better customer experiences.
Artificial intelligence and data analytics likely play a growing role in Naboo’s roadmap. Predictive recommendations, dynamic pricing models, and behavioral insights can further optimize event planning. These capabilities can strengthen Naboo’s competitive moat.
Competitive Landscape
The corporate event sector includes agencies, venue marketplaces, and hospitality aggregators. Many competitors rely on offline processes or fragmented systems. Naboo differentiates itself by offering a fully integrated digital solution.
Global players operate in adjacent spaces, but few combine marketplace scale with deep end-to-end event coordination. Naboo leverages its curated supply network and proprietary software to stand out. This positioning appeals to modern HR teams, operations managers, and executive assistants who demand efficiency.
The US market includes strong competition. Naboo must execute carefully and build brand recognition quickly. The Series B capital gives the company runway to invest in marketing, partnerships, and product localization.
Leadership and Vision
Naboo’s leadership team has shown strong operational discipline. The founders built the company with a clear focus on solving real pain points in corporate event planning. They avoided unnecessary complexity and prioritized user experience.
The team now faces a defining phase. US expansion requires cultural adaptability, strong hiring decisions, and disciplined capital deployment. The leadership must maintain product excellence while managing geographic growth.
The funding round strengthens the company’s credibility. It also increases expectations. Investors will track US traction, revenue acceleration, and operational efficiency closely.
Broader Industry Implications
Naboo’s raise highlights renewed investor interest in vertical SaaS and marketplace startups. The event industry has evolved significantly since the pandemic era. Companies now treat in-person gatherings as strategic investments rather than optional perks.
Hybrid work models increase demand for intentional, high-impact events. Organizations use offsites to align distributed teams and strengthen collaboration. This structural shift creates sustained demand for platforms like Naboo.
The funding also underscores Europe’s growing startup maturity. French startups continue to attract large growth rounds and pursue international expansion aggressively. Naboo joins a wave of European companies targeting the US market early in their scaling journey.
What Comes Next
Naboo will likely accelerate hiring across product, sales, and partnerships. The company may also invest in brand building to establish credibility among US corporate buyers. Early enterprise wins could serve as reference accounts and accelerate adoption.
The company must maintain service quality while scaling supply partnerships. Venue onboarding, pricing transparency, and service reliability will determine long-term retention.
If Naboo executes successfully, it could evolve into a global category leader in corporate event infrastructure. The company has secured capital, validated its model, and identified a large addressable market. The next 18 to 24 months will define whether Naboo can translate momentum into sustained global dominance.
Naboo’s $70 million Series B round marks more than a funding milestone. It represents a bold step toward reshaping how companies plan and manage corporate events worldwide.
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