India’s toy industry grows rapidly, and new-age brands now reshape how children learn, play, and interact with technology. Mirana Toys stands at the centre of this shift. The Bengaluru-based company recently raised ₹57.5 crore from Arkam Ventures and a group of strategic investors, and the new capital unlocks a fresh growth phase for its toy-tech ecosystem. The company’s founders believe India stands ready for high-quality, technology-driven toys that combine creativity, learning, engineering, and emotional engagement. Their conviction now gains strong backing through this funding round, and the industry watches closely as Mirana prepares to scale nationwide.
Mirana Toys Builds a Clear Position in India’s Toy-Tech Landscape
Mirana Toys never treated toys as simple products. The founders built the company around a deep understanding of child development, design sensibilities, and technology-integration possibilities. They study how children learn through play, how parents evaluate product safety and quality, and how modern households look for toys that support both fun and learning. They also observe global toy-tech trends and adapt them for Indian users.
The company creates toys that blend technology with tangible, hands-on experiences. It integrates sensors, storytelling, interactive learning modules, and gamified tasks into its products. Parents appreciate the brand’s focus on imagination and real-world skill development, and children embrace the toys because they feel intuitive, engaging, and richly designed.
Mirana’s founders never follow the low-quality, mass-manufactured toy model that dominated India for decades. They focus on durability, aesthetics, and developmental value. Investors recognise this difference and now view Mirana as a category-defining company.
Arkam Ventures Leads a Strategic Funding Round
Arkam Ventures continues its thesis of backing companies that transform essential consumer categories. The firm believes India’s toy market now offers a strong opportunity because families across all income segments invest more in quality educational products for children. Arkam’s team studies Mirana’s progress for months and observes clear indicators: steady user adoption, strong repeat purchase behaviour, and high brand recall among parents who value purposeful play.
Arkam Ventures and other participating investors commit ₹57.5 crore because they see a scalable business with strong fundamentals. Mirana’s team shows clarity in product roadmaps, manufacturing strategies, and distribution plans. The company now prepares to use this capital to strengthen operations and scale significantly.
Mirana Plans Aggressive Expansion in Manufacturing and Product Development
Mirana Toys plans to use the capital to expand manufacturing capacity and accelerate research and product innovation. The founders understand India’s demand for reliable, well-designed toys, and they want to produce everything domestically. They invest in better factories, improved supply-chain systems, and high-precision production processes. They also build stronger quality-testing frameworks because parents want safe products, especially when toys integrate technology.
The company also expands its R&D team. Toy-tech innovation requires designers, engineers, child psychologists, and digital-content specialists. Mirana builds a multidisciplinary environment where creative teams work alongside technical teams to design toys that solve real needs. The company explores advanced materials, voice-enabled modules, interactive learning prompts, companion apps, and long-lasting battery systems. Its team believes technology should support play, not overshadow it. This philosophy guides every R&D initiative.
The Growth of India’s Toy Market Creates Strong Tailwinds
The Indian toy market experiences a strong shift. Parents demand premium products. The government encourages domestic manufacturing. The middle class grows. Schools adopt new learning tools. Retail formats evolve. All these factors create favourable conditions for companies like Mirana.
India’s toy industry also gains confidence after India’s exports grow sharply over the last few years. Local manufacturers improve quality standards, and global companies show interest in Indian design talent. Mirana understands this momentum and positions itself as a company that can serve both domestic and export markets in the future.
Kids in Indian households also show new preferences. They engage deeply with experiential toys, DIY kits, robotics kits, learning games, storytelling devices, and interactive building sets. Mirana maps these behavioural shifts and develops toys that respond to them. The company identifies strong demand for toys that support STEM learning, emotional intelligence, and creative expression.
Retail Expansion Plays a Central Role in Mirana’s Strategy
Mirana plans to expand aggressively across offline and online channels. The founders understand India’s fragmented retail environment, and they want to establish a strong presence across toy stores, bookstores, lifestyle stores, and children’s learning centres. The company also builds partnerships with schools and early-learning institutions.
Parents still prefer physical stores when they buy toys, especially high-value products. They want to touch the product, test its quality, and check its learning value. Mirana identifies this behavioural pattern and invests more in offline retail experience zones. These zones help parents understand the technology and design philosophies behind each product.
The company also deepens its online retail strategy. It strengthens its presence on major e-commerce platforms and improves direct-to-consumer operations. It focuses on branded storytelling, educational content, and parent-oriented guidance to build trust.
Mirana Strengthens its Team to Manage Rapid Scale
Scaling a toy-tech company requires strong leadership. Mirana plans to hire specialists across product innovation, marketing, supply chain, retail partnerships, and digital engagement. The founders want a team that understands both creativity and engineering. They also look for people who understand how children think, learn, and play.
The company focuses strongly on leadership stability because toy-tech products require long development cycles. Experienced teams bring discipline and consistency to the innovation process. Mirana also invests in training programmes for frontline retail teams, because high-involvement products demand knowledgeable sales support.
The Funding Round Creates a New Benchmark for India’s Toy-Tech Sector
Mirana’s ₹57.5 crore raise signals a shift in investor sentiment toward homegrown toy brands. India’s toy market rarely saw such substantial funding earlier, but the ecosystem evolves. Investors now view toys as a serious consumer category with long-term growth potential. Mirana’s success encourages other founders to explore this space, and the sector now gains more visibility.
The company also creates a strong benchmark for quality. It demonstrates that Indian companies can design world-class toys, integrate technology seamlessly, and build strong consumer trust. Mirana’s approach also inspires new founders to prioritise design, engineering, and child-development research.
A New Chapter Begins for Mirana Toys
Mirana Toys now enters a defining phase. The company holds the capital, strategy, and vision to transform India’s toy-tech ecosystem. It continues to build products that inspire imagination, foster learning, and delight children. The founders believe play shapes childhood deeply, and they want to give children toys that encourage curiosity and creativity. Their vision now gains momentum, and the next few years will show how Mirana reshapes this sector.
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