DeepSeek surprised many when it made its first public appearance in nearly a year at the World Internet Conference in Wuzhen, China. The company had made waves earlier with the launch of a low-cost large language model, and yet kept a very low public profile until this moment. During the conference, its senior researcher, Chen Deli, stepped up to deliver remarks that diverged from the typical triumphant narrative of AI breakthroughs. On one hand, he affirmed that the technology behind DeepSeek and similar firms holds great promise. On the other, he issued cautious warnings about what may come.

Chen stated that in the short term, AI could serve humans well. Over a five to ten-year horizon, however, he warned of job losses as AI becomes capable of performing more of the tasks currently done by people. Stretching further into the next decade or two, he said society could face “massive challenges” if AI begins to take over much of human work. He called on tech firms to become “defenders” of society rather than simply innovators.

That tone matters. It signals that even within a high-flying startup, the leadership recognises that the upside of AI comes with very real societal risks.


Why this matters: raising both hope and caution

There are several dimensions to why DeepSeek’s remarks and appearance are significant.

First, DeepSeek holds a symbolic place in China’s AI ambitions. The company burst into view earlier this year when its model reportedly matched or out-performed U.S. equivalents at a fraction of cost, capturing headlines and shifting perceptions of the technological gap. Its emergence added momentum to China’s narrative of catching up in key AI domains.

Second, the startup’s comments serve as a counter-narrative to the usual “AI will only bring massive growth and new opportunities” storyline. By warning of job losses, disruptions, and societal upheaval, DeepSeek contributes to a more nuanced public discourse: one where the technology’s benefits do not mask its structural impacts.

Third, from an industry perspective, when a company at the cutting edge of AI speaks of risk, stakeholders (investors, regulators, policy-makers) listen. It suggests that the urgency around governance, ethics, labour displacement and systemic disruption may be rising from within the sector itself, not just from external commentators.


What DeepSeek actually said—and what it implies

Let’s unpack the key points from Chen’s remarks and consider their implications.

  1. Short-term optimism
    Chen emphasised that AI could help humans in the immediate term. This aligns with ongoing deployments: automation of routine tasks, assistance in research, quicker data-analysis, smarter interfaces. DeepSeek’s own technical achievements reinforce that narrative: efficient training, upgraded models, support for long-context understanding.
  2. Mid-term job threat (5-10 years)
    The researcher warned that as AI becomes “good enough” to take over more work people do, job disruption becomes real. This period is critical. Many organisations plan for automation, but often the assumption remains that new jobs will replace displaced ones. Chen’s tone suggests more concern—that displacement may outpace creation for a time, leading to unemployment, skill-mismatch and social stress.
  3. Long-term structural challenge (10-20 years)
    Here the language becomes stark: in two decades, AI might take over “the rest of work (humans perform)” and society could face massive challenges. That is a far-reaching statement for a company leader to make. It implies systemic questions: what happens to the social contract, to livelihoods, to purpose, when large swathes of human labour become redundant?
  4. Role of tech companies as “defenders”
    Chen urged tech firms not just to build the next model, but to act as guardians of society: mitigating harm, managing transitions, perhaps rebuilding frameworks for work and value. That suggests DeepSeek views part of its mission as broader than tech-commercial success; it sees responsibility entwined with capability.

Why DeepSeek’s context matters

Understanding the background of DeepSeek helps place these remarks in context.

  • DeepSeek emerged as one of a group of Chinese AI firms nicknamed the “Six Little Dragons” (六小龙) in Hangzhou. The term signals ambition: agile, focused startups challenging established players.
  • The company released its initial major model (R1) early in 2025, reportedly at very low cost compared to Western competitors. The result caused ripples in markets and heightened scrutiny of China’s AI-chip ecosystem.
  • DeepSeek has since continued upgrades (e.g., V3 model) and emphasised training on Chinese-made chips and domestic hardware, aligning with China’s push for self-reliance in core technology.
  • But despite rapid technical success, the company maintained a low public profile until now. Its decision to speak openly at a major conference, and to espouse caution rather than only triumph, hence stands out.

Impacts and ripple effects

The implications of this episode spread across multiple stakeholders.

For the labour market and economy:

  • If a major AI firm warns of job disruption in 5-10 years, then businesses, governments and education systems need to take second-order effects seriously: reskilling, adapting employment policies, redesigning jobs.
  • The notion of AI taking over “the rest of work” in 10-20 years raises questions about universal basic income, work-sharing models, new value-creation frameworks.
  • Governments especially in China and globally might accelerate efforts to manage transition: regulation on automation, incentives for human-centric jobs, social safety nets.

For the tech industry and investment:

  • Investors may increasingly demand that AI firms demonstrate not just growth prospects, but responsible-AI strategies, mitigation of externalities and long-term sustainability.
  • Tech firms will face rising pressure: if companies themselves acknowledge risk, they may need to make investments in governance, safety, labour transition, rather than purely product-engineering.
  • The tone implies that AI cannot proceed purely on innovation momentum; it needs parallel frameworks for impact, ethics, regulation.

For geopolitics and China-U.S. tech competition:

  • DeepSeek’s prominence underscores China’s accelerating AI ambitions; it also flags to Western tech and policy communities that competition is real and dynamic.
  • The cautious language softens the “AI arms race” narrative somewhat but also elevates the urgency: if Chinese firms expect disruption, it intensifies strategic stakes.
  • The call for tech firms to act as defenders may reflect a broader shift in Chinese policy posture: from “catch up and dominate” to “lead responsibly” (or at least publicly signal responsibility) in global tech.

For society and ethics:

  • The public and policymakers receive a message: AI’s social implications merit equal attention to its capabilities.
  • Questions about job meaning, human dignity in an AI-augmented world, distribution of benefits and harms become more salient.
  • DeepSeek’s remarks may stimulate more scholarly and regulatory work on what societal resilience looks like when automation scales rapidly.

Why we must take this seriously

Two elements make this more than just another AI firm’s comment.

Firstly, the source — DeepSeek — has credibility. It has demonstrated technical progress, drawn significant attention, and now speaks publicly. When a tech firm steps out of stealth and gives warnings, it suggests internal awareness of risk, not just external commentary.

Secondly, the timeline the researcher cites matters. Five to ten years is within the time many policy-makers and companies plan for; ten to twenty years touches on generational change, not abstract far-future AI speculation. These are timeframes within planning horizons for governments, education systems and large organisations.

In short, while hype around AI often focuses on power, speed-to-market, dominance and novelty, this instance emphasises one of the less glamorous but equally essential aspects: how society adapts, how labour evolves, how governance responds.


What to watch moving forward

Here are areas to monitor after this development:

  1. Concrete actions by DeepSeek
    Will the company follow its cautionary talk with concrete measures? For example: labour-impact studies, internal governance frameworks, public transparency, partnerships focused on transition.
  2. Policy and regulatory responses
    Governments may lean more into managing AI’s social impact: job-displacement regulation, reskilling subsidies, frameworks for responsible deployment. China’s policies in particular may shift given deep domestic awareness of AI disruption.
  3. Labour-market signals
    Metrics on automation adoption, employee displacement in sectors vulnerable to AI, new job creation in AI-adjacent areas will matter. If firms start reducing head-count because of AI, warnings may become real.
  4. Investment and funding trends
    If investors begin favouring firms that embed “responsibility” (not just scaling capability) into their strategy, then business models may shift. Also, risk capital may evaluate AI firms more cautiously on externalities.
  5. Global tech dynamics
    Will this shift from pure competition to inclusion of responsibility become a broader norm? Do other firms and countries take similar public-risk positions? How will this affect the tech race between China and the U.S.?
  6. Public sentiment and societal discourse
    If the public starts seeing more narratives of job threat rather than only AI promise, this may influence education choices, career planning, social policy. The question of how society shares the gains of AI and manages its disruptions will grow louder.

In summary

DeepSeek’s public appearance and its senior researcher’s warnings mark a notable moment in the AI-industry narrative. The firm has already shown it can compete technically and make waves—but now it chooses to spotlight the risks as well as the rewards of AI development. That combination matters because it suggests maturity: recognising that powerful technology doesn’t operate in a vacuum, and that companies bear a role in shaping the impact of their innovations.

For stakeholders—governments, businesses, investors, workers, society—this moment offers both a flag and an alarm. The flag says: we’re entering a new phase of AI, where capability drives change faster. The alarm says: change can disrupt deeply, and we must prepare.

In a world where AI transitions may accelerate rather than slow, making the right decisions in the next five to ten years will define how smoothly society adapts. DeepSeek’s warnings don’t guarantee disruption, but they do raise the bar on vigilance and readiness.

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By Arti

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