Bengaluru’s thriving fintech ecosystem just added another success story. GoodScore, a fast-growing credit advisory startup, has raised $13 million (around ₹116 crore) in its Series A funding round. Peak XV Partners led the round, with active participation from Stellaris Venture Partners and Saison Capital, both of whom already backed the company in earlier stages. The fresh funds will push GoodScore’s vision to transform how Indians understand and improve their credit health through artificial intelligence.
Expanding AI-Led Credit Advisory Services
GoodScore will channel the newly raised capital into strengthening its AI-driven credit advisory platform. The company plans to deepen its machine learning models that power real-time insights into users’ financial health. Its goal is to help individuals not just monitor but actively improve their credit scores using personalized data intelligence.
The startup’s proprietary AI system already analyzes millions of data points from credit bureaus, bank transactions, and spending behavior. With this funding, GoodScore intends to upgrade its analytics engine to make predictions more precise and insights more actionable. The company wants users to rely on the platform as a trusted personal credit coach, not just a monitoring tool.
GoodScore’s Founder and CEO, Sanchit Bansal, believes India’s next phase of financial inclusion will depend on smarter credit access. “We want to help every Indian become credit-ready,” he said in a statement. “Our technology ensures users receive tailored guidance to strengthen their creditworthiness and unlock better financial opportunities.”
Strengthening the Credit Marketplace
Beyond credit tracking, GoodScore operates a credit marketplace that connects borrowers directly with banks and non-banking financial companies (NBFCs). The marketplace simplifies loan discovery, repayment management, and refinancing for individuals.
With this investment, GoodScore plans to scale this marketplace aggressively, adding more lending partners and expanding the range of products—from personal loans to credit cards and buy-now-pay-later (BNPL) options. The company already collaborates with major financial institutions such as HDFC Bank, Axis Bank, Kotak Mahindra Bank, IndusInd Bank, KreditBee, and Tata Capital.
These partnerships give users access to curated credit offers based on their financial profiles. At the same time, lenders benefit from AI-powered risk assessments and lead qualification tools that GoodScore provides. The company’s approach builds a win-win ecosystem for both borrowers and financial institutions.
Focus on Tier II and Tier III India
GoodScore sees massive untapped potential outside India’s metros. Millions of consumers in tier II and tier III cities lack access to structured credit guidance or transparent credit scoring tools. Many remain unaware of how their financial behavior affects creditworthiness.
The startup plans to use part of the new funds to expand its geographical footprint and localize its services for semi-urban and rural users. Its product roadmap includes vernacular language support, simplified interfaces, and partnerships with local financial institutions.
“Credit education and access should not stay limited to urban professionals,” Bansal noted. “Our mission is to make good credit scores a reality for every aspiring borrower across India’s heartland.”
By reaching deeper into smaller towns, GoodScore aims to support first-time borrowers, small business owners, and self-employed individuals who often face challenges in obtaining loans due to low credit awareness or limited data footprints.
Building a Stronger Product and Engineering Core
To sustain its rapid growth, GoodScore will expand its engineering and product teams. The company plans to double its technical workforce in the next year. These teams will focus on scaling backend infrastructure, enhancing mobile performance, and developing new AI-based financial wellness tools.
GoodScore’s product roadmap includes upcoming features like predictive credit simulations, gamified score improvement challenges, and advanced debt optimization tools. The startup also plans to integrate open banking APIs to fetch richer, real-time financial data while ensuring user privacy and consent.
“Our tech-first approach allows us to personalize every user’s credit journey,” said Bansal. “We want our users to feel empowered, not intimidated, by their credit scores.”
Growing User Base and Subscription Model
Since its founding in 2023, GoodScore has grown rapidly, amassing over five million active users within just two years. The platform runs on a subscription-based model, charging users ₹99 per month for premium access.
Subscribers receive in-depth analytics on their credit behavior, EMI reminders, credit card payment alerts, and one-on-one access to financial experts. Free users can track their scores and receive limited insights, but most eventually upgrade for the added benefits.
GoodScore’s early traction highlights a growing appetite among Indian consumers for transparent and data-driven credit management tools. The company has positioned itself as a bridge between traditional credit reporting systems and the modern digital user who seeks actionable advice.
Revenue and Financial Performance
GoodScore began monetizing its platform in FY24, marking a key milestone in its growth story. The startup reported operating revenue of ₹2.5 crore, up from nearly zero in FY23.
However, like many young tech ventures, the company also recorded higher losses—₹7 crore, a 7.7x increase over the previous year. These losses stemmed from increased hiring, infrastructure scaling, and marketing efforts aimed at user acquisition.
Despite the short-term financial hit, investors remain optimistic. They view GoodScore’s robust user engagement and rapid revenue ramp-up as strong indicators of long-term viability. Peak XV Partners, which led the Series A round, expressed confidence in the company’s business fundamentals and leadership.
Investor Confidence and Market Potential
India’s credit landscape is undergoing a massive transformation. The Reserve Bank of India’s focus on financial inclusion, combined with growing digital adoption, has opened up vast opportunities for fintechs like GoodScore.
According to industry estimates, over 400 million Indians have some form of credit history, yet fewer than 40% actively track or manage their credit scores. This gap represents a multibillion-dollar opportunity for tech platforms that can simplify credit management and boost financial literacy.
GoodScore’s investors recognize this potential. “We believe GoodScore can become the go-to platform for credit health in India,” said a spokesperson from Peak XV Partners. “Its data intelligence engine, strong execution, and early traction position it uniquely in the fintech ecosystem.”
Competitive Edge in a Crowded Fintech Market
India’s fintech sector remains one of the most competitive in the world, with startups like CRED, OneScore, and Paytm offering credit score tracking and rewards. However, GoodScore differentiates itself through its AI-led personalization and its focus on improving, not just displaying, credit scores.
The platform’s real-time insights, actionable tips, and expert advisory services create tangible value for users. Unlike most competitors, GoodScore also integrates directly with lenders, bridging the gap between awareness and access. This dual role—as both a credit coach and a credit marketplace—gives it a strong competitive moat.
The Road Ahead
With $13 million in fresh capital and a clear growth roadmap, GoodScore now stands at a pivotal stage in its journey. The startup plans to strengthen its brand presence, roll out regional campaigns, and launch educational initiatives to demystify credit management for everyday Indians.
It also aims to explore partnerships with insurance firms, investment platforms, and payment apps to create a holistic financial wellness ecosystem. As the company continues to innovate in AI and financial analytics, it hopes to empower millions more Indians to achieve better credit outcomes and financial stability.
In just two years, GoodScore has evolved from a promising startup into a key player shaping India’s credit awareness movement. With strong investor backing, a rapidly growing user base, and a mission-driven leadership team, it now looks poised to redefine how India builds and maintains financial trust in the digital age.
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