India’s online astrology sector just witnessed a milestone. MyNaksh, an AI-powered astrology platform, raised ₹7.5 crore in a pre-seed round led by Eximius Ventures and Gemba Capital, with participation from Infinyte Club and a network of seasoned angel investors and operators. The round stands out as one of the largest pre-seed fundraises in India’s astrology-tech space, a sector traditionally driven by human intuition now being reshaped by artificial intelligence.
The Funding Breakthrough
Eximius Ventures and Gemba Capital backed MyNaksh because they see a strong potential in blending AI with deep cultural traditions. Infinyte Club, alongside a collective of angels, reinforced that confidence with early capital. This fundraise does more than just bring in money; it validates MyNaksh’s approach of using modern technology to amplify astrology’s credibility.
The ₹7.5 crore pre-seed round gives MyNaksh the financial fuel to accelerate product development. The team plans to channel funds into building stronger AI models, enhancing personalisation, and integrating advanced contextual learning. The goal is simple yet ambitious: position astrology as a modern, data-backed tool for self-awareness and personal growth, instead of a mere superstition-driven service.
Founding Team with Vision
Four founders lead MyNaksh: Nitesh Salvi, Devaang Agarwalla, Gaurav Mohta, and Piyush Nagle. Each of them brings a unique perspective to the table. Together, they built the company on the idea that astrology doesn’t need to remain a vague or purely belief-driven practice. By infusing it with AI, they want to transform astrology into a credible, personalised, and actionable experience.
Nitesh and his co-founders believe users crave guidance that balances data-driven insights with human intuition. AI can track, learn, and contextualise, while astrologers bring trust, empathy, and cultural grounding. This combination creates the foundation for MyNaksh’s model.
The Product: AI Meets Human Insight
MyNaksh operates on a dual-engagement model. Users interact with AI-driven astrologers and certified human experts. The AI handles instant queries, analyses user patterns, and offers contextual predictions. Meanwhile, human astrologers add depth, reassurance, and personalised consultations.
The platform builds a personalised astrology guide for every user. Instead of offering generic horoscopes, MyNaksh adapts predictions based on user behavior, preferences, and contextual data. Over time, the AI learns more about individual users—much like a digital mentor—while human astrologers provide the authenticity that users still demand in spiritual services.
By combining scalability of AI and credibility of human expertise, MyNaksh creates a product that appeals to both tech-savvy millennials and traditional astrology followers.
Business Model: Subscription and Consultations
MyNaksh earns revenue through a subscription-based model and paid personalised consultations. Subscriptions give users access to daily AI-driven insights, personalised dashboards, and scheduled interactions with astrologers. Paid consultations let users connect directly with human experts for in-depth guidance.
This mix of recurring revenue from subscriptions and transactional income from consultations allows MyNaksh to build a sustainable growth path. Unlike one-off astrology services, MyNaksh focuses on retention and long-term engagement.
Market Landscape: Competing in a Crowded Sector
India’s astrology market already features strong players like Astrotalk, AstroSage, and Click Astro. These platforms focus heavily on human astrologers, chat consultations, and content-driven experiences.
MyNaksh enters the scene with a clear differentiator: AI-first, human-in-the-loop design. The founders don’t aim to replace astrologers but to empower them with AI tools that scale predictions and personalise guidance. By automating repetitive tasks and learning continuously, the AI component helps reduce dependency on manual processes while improving accuracy.
This positioning gives MyNaksh an edge in an otherwise crowded market. Users who feel overwhelmed by vague astrology services can turn to MyNaksh for personalisation, reliability, and blended credibility.
Why Investors See Potential
Investors see astrology as more than just a cultural practice—it’s a massive consumer market. India has millions of active astrology users, and globally the sector continues to expand, especially with the rise of digital apps.
MyNaksh appeals to investors because it:
- Uses AI to scale: Unlike purely human-driven platforms, MyNaksh can serve millions of users simultaneously.
- Focuses on personalisation: AI-driven insights reduce the “one-size-fits-all” issue plaguing many apps.
- Maintains authenticity: Human astrologers ensure that technology doesn’t dilute the trust element.
- Builds cultural relevance: Instead of westernising astrology, MyNaksh roots itself in Indian traditions while adding modern tech.
By combining cultural depth with cutting-edge AI, MyNaksh positions itself as a category-defining company in astrology-tech.
The Road Ahead
With the funding in place, MyNaksh plans to expand product development, recruit top AI talent, and onboard more certified astrologers. The platform will also enhance its user interface, contextual learning engines, and predictive algorithms.
The founders want to integrate astrology into daily life. Rather than treating it as a one-off consultation, MyNaksh envisions astrology as a continuous guide for decision-making, self-awareness, and personal growth.
The company also plans to explore regional language accessibility, making astrology more inclusive across India. By supporting multiple languages, MyNaksh can reach users from Tier-2 and Tier-3 cities, where astrology adoption already runs deep.
Cultural Significance: Blending Tradition and Technology
Astrology has always held a cultural stronghold in India. Families consult astrologers for everything from career moves to marriage decisions. Yet, younger generations often remain skeptical of vague or inconsistent predictions.
MyNaksh bridges this gap by showing astrology as data-informed and credible. By blending AI personalisation with human empathy, the platform gives millennials and Gen Z a reason to engage. For older generations, human astrologers continue to anchor the experience in trust and tradition.
This dual appeal allows MyNaksh to serve multiple demographics at once—a rare feat in consumer-tech platforms.
Challenges Ahead
While MyNaksh has carved out a unique positioning, challenges remain. Competing players hold large user bases and brand visibility. Convincing skeptical users that AI can enhance astrology also demands strong storytelling and proof of accuracy.
The team must ensure that AI models avoid generic predictions and instead deliver deep, contextually relevant insights. They must also maintain a strong balance: over-reliance on AI may alienate traditional users, while leaning too much on human astrologers reduces scalability.
Conclusion
MyNaksh’s ₹7.5 crore pre-seed round signals a new era for astrology in India. The platform doesn’t just want to digitise horoscopes; it wants to redefine astrology as a credible, modern, and personalised guide. By combining AI-driven predictions with the cultural trust of human astrologers, MyNaksh positions itself at the intersection of technology, tradition, and consumer trust.
With a visionary founding team, strong investor backing, and a unique AI-first approach, MyNaksh has the potential to disrupt India’s astrology-tech sector. If the company executes its plans well, it may not just compete with established players—it could reframe the way millions perceive and use astrology in their daily lives.
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