The short-form video learning space in India has taken a huge leap forward with Seekho, a fast-growing platform that blends learning with entertainment. The company has secured $28 million in a Series B funding round, led by Bessemer Venture Partners, with support from Goodwater Capital, Lightspeed, and Elevation Capital. This investment comes at a crucial stage, as Seekho prepares to scale its offerings, expand into new markets, and introduce advanced AI-driven learning experiences.
The Journey of Seekho
Seekho started in 2020, at a time when the pandemic had reshaped how people approached education and professional development. Online learning platforms became central to upskilling, but many struggled to keep learners engaged. Seekho entered with a unique proposition — learning through short videos of three to five minutes. The company focused on vernacular languages, making content accessible to people across India who preferred learning in their native tongue rather than English.
From the start, the idea clicked. People who could not commit to long courses found Seekho’s format refreshing. Students, professionals, and even homemakers started using the app to quickly grasp concepts, ranging from finance and business to health, career tips, and lifestyle. Today, the platform covers 15 categories and attracts 25 million monthly active users.
This rapid rise has not only impressed users but also caught the attention of global investors.
The Series B Funding Round
The recently closed Series B round of $28 million stands as a major milestone. The lead investor, Bessemer Venture Partners, has a strong track record of backing global technology companies. Alongside, Goodwater Capital, Lightspeed, and Elevation Capital also reaffirmed their faith in Seekho’s vision.
The new capital will help Seekho invest in AI-powered content, grow its user base, and expand its presence beyond India. Rohit Choudhary, co-founder of Seekho, highlighted that the company will focus on blending video content with interactive elements. This mix aims to make learning journeys personalized, engaging, and effective.
Why Seekho Stands Out
The edtech sector in India is crowded, but Seekho has managed to carve a niche. Several factors make the platform stand out:
1. Short and Engaging Format
Seekho delivers learning in snackable videos, usually lasting between three to five minutes. In an era of short attention spans, this approach works perfectly. People can learn on the go, whether during a commute, a coffee break, or even while multitasking at home.
2. Vernacular Content
India has more than 20 major languages and hundreds of dialects. By offering content in regional languages, Seekho connects with learners who often feel left out by English-dominated edtech platforms. This strategy has helped it build a deep and diverse user base across Tier 2 and Tier 3 cities.
3. Category Breadth
Seekho started with a few subjects but quickly expanded to cover 15 categories. These include career skills, finance, business, lifestyle, health, and technology. The company now plans to increase this to 30 categories in the coming quarters.
4. Strong AI Focus
The next phase of growth will focus on AI-driven personalization. Seekho wants to create learning journeys that adapt to individual needs, preferences, and progress. Instead of generic video recommendations, users will get curated paths, combining videos with quizzes, case studies, and interactive modules.
User Growth and Market Reach
With 25 million monthly active users, Seekho has established itself as a mainstream platform in India. Its model appeals to both younger audiences and working professionals.
- Students use Seekho to prepare for competitive exams, improve communication skills, or learn quick tips on technology and finance.
- Professionals rely on the platform to upskill, explore leadership content, or enhance workplace skills without committing hours to long online classes.
- General users consume lifestyle, health, and wellness content, proving that the platform caters to a wider demographic than traditional edtech companies.
The blend of education and infotainment makes Seekho highly sticky, ensuring users return frequently.
Future Plans: Expansion and Innovation
Seekho has laid out ambitious goals for the next phase. The funding will fuel both content expansion and geographical growth.
Expansion into the US
Seekho plans to enter the United States market within three quarters. The move marks a bold step, as the US already has mature edtech players. However, Seekho believes its short-form, interactive model will resonate with audiences who seek quick, effective, and entertaining ways to learn. The company will also explore content partnerships in the US to tailor its offerings to local learners.
Growing Content to 30 Categories
Currently, Seekho operates across 15 categories. With the new funds, it will double its content categories to 30, spanning both professional and lifestyle learning. Categories like AI skills, creative arts, sustainability, and health sciences could soon appear on the platform.
Deepening AI Personalisation
The biggest thrust will be on AI-driven personalization. Seekho wants to go beyond video delivery. The plan is to create interactive learning modules where AI curates a mix of videos, exercises, and assessments. For example:
- A user interested in digital marketing could receive a learning path of short videos, a quiz, and an AI-generated case study.
- Someone looking to improve spoken English might receive personalized practice exercises alongside video tutorials.
This blended learning approach will differentiate Seekho from traditional video-based platforms.
Competitive Landscape
The edtech sector in India has seen both highs and lows. Giants like Byju’s and Unacademy dominate, but they operate largely in long-form, course-based formats. Meanwhile, short-form learning remains a less crowded niche. Platforms like Skillshare or Domestika operate globally, but they do not focus on vernacular short videos the way Seekho does.
By positioning itself at the intersection of edutainment, AI personalization, and accessibility, Seekho holds an edge. The challenge, however, lies in sustaining engagement as it scales. Competing with free video platforms like YouTube and social apps like Instagram Reels also means Seekho must constantly innovate.
Investors’ Perspective
Investors see huge potential in Seekho’s model. India’s population, coupled with rising internet penetration, offers a massive market. Short-form content has proven its power in entertainment through TikTok and Instagram, and investors believe the same can happen in education.
By backing Seekho, firms like Bessemer, Goodwater, Lightspeed, and Elevation are betting on a platform that combines India’s love for short videos with the need for affordable education. They also see long-term global potential, especially as Seekho eyes entry into the US.
Challenges Ahead
While the growth story looks strong, Seekho will face some challenges:
- Content Quality: Scaling to 30 categories requires high-quality creators and educators. Maintaining consistency will be critical.
- User Retention: Short videos attract users, but keeping them engaged over time will require continuous innovation.
- Global Competition: Entering the US market puts Seekho against established edtech platforms with deeper pockets.
- AI Integration: Building truly personalized AI-driven learning paths will take time, talent, and resources.
If Seekho addresses these challenges, it can solidify its position as a leader in short-form learning.
Conclusion
Seekho has transformed the way millions of Indians learn by combining short-form videos with vernacular accessibility. Its success story highlights how innovation in format and language can break barriers in education. With $28 million in new funding, the company now stands at the cusp of global expansion and technological transformation.
By focusing on AI-powered personalization, expanding to 30 categories, and entering the US market, Seekho is not just chasing growth but also shaping the future of learning. If it executes its vision well, Seekho could redefine how people across the world learn — one short video at a time.
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