Landbase Inc., a fast-growing startup that automates business-to-business go-to-market workflows, has moved quickly after raising $30 million in its Series A funding round just over two months ago. The company spent part of that investment on buying Ad Auris Inc., known as Adauris. This is Landbase’s first major acquisition, and it aims to strengthen its position in what it calls “artificial intelligence-native inbound marketing.”
Landbase’s Mission and Technology
Landbase began operations in 2024 with a mission to completely automate the go-to-market process for B2B companies. The company built an agentic AI platform that handles every stage of sales and marketing workflows. It can research leads, reach out to them on multiple channels, and optimize campaigns without human intervention.
At the core of Landbase’s technology is a domain-specific large language model called GTM-1 Omni. This model focuses entirely on go-to-market pipelines. Engineers trained it on billions of data points, including over 220 million business contacts and 40 million sales interactions. GTM-1 Omni powers a set of virtual AI agents that work non-stop to expand outreach for companies.
These AI agents can identify and enrich data for ideal prospects, create personalized content for each one, and launch email, LinkedIn, and telephone campaigns. They then monitor engagement in real time and adjust strategies on the fly to improve results.
Landbase also built VibeGTM, a natural language tool that allows marketers to describe their campaign goals in plain English. VibeGTM then creates, launches, and improves complete marketing campaigns without requiring any coding skills.
Why Adauris Matters to Landbase
Adauris created an AI-native, content-focused lead generation tool that fits perfectly with Landbase’s approach. Adauris specializes in spotting “signals” across niche B2B media channels—signals that show when a company might need a product or service.
The team at Adauris built systems that produce content, including podcasts, that reach more than 10 million impressions every month. Their platform identifies up to 45,000 potential prospects daily. This means they not only attract attention but also track which companies are most likely to become customers.
By acquiring Adauris, Landbase can plug these signal-detection capabilities directly into GTM-1 Omni. This will give Landbase new ways to combine inbound marketing signals with outbound outreach, making campaigns more targeted and effective.
A Talent-Driven Acquisition
While the technology is important, the real value in this deal comes from the people. Landbase CEO Daniel Saks praised the Adauris team for its deep expertise in building inbound marketing infrastructure and growth systems. He believes they will “supercharge” Landbase’s roadmap for inbound marketing.
The Adauris leadership has taken on key roles inside Landbase:
- Logan Underwood, former CEO of Adauris, now serves as Head of Partnerships. He will expand Landbase’s partner network and strengthen agency collaborations.
- Tina Haertel, former COO of Adauris, is now Director of Product. She will lead the development of new inbound marketing tools.
- Griffin Cook, former CTO of Adauris, has become the Engineering Lead for inbound marketing products.
Logan Underwood explained that he joined Landbase because it solves a key marketing problem: uniting inbound and outbound signals into a single, seamless omni-channel campaign. By doing this, Landbase removes the gap that often exists between generating interest and following up with potential buyers.
Early Product Results from the Merger
Since joining forces, the Adauris team has already helped Landbase create a new AI-powered tool for LinkedIn thought leadership. This tool lets marketing teams publish content based on real buyer signals and track engagement as it happens.
Tina Haertel described how this feature helps companies that want more visibility but are unsure what to say or who to target. She explained that the tool “makes it easy to publish with purpose and connect content to demand.” This approach ensures that every post serves a clear business goal instead of just adding noise to social media feeds.
The company plans to roll out more inbound marketing tools in the coming weeks. These updates will expand publishing capabilities to more channels and improve analytics so marketers can better understand what drives engagement.
Funding Fuels Rapid Growth
Landbase could move so quickly with this acquisition because of its strong funding position. The $30 million raised in its Series A came from well-known investors who believe in the company’s ability to transform how B2B sales and marketing work.
Since launching, Landbase has reported an 825% increase in revenue and has grown its customer base to over 150 paying clients. Businesses use its platform to cut campaign launch times from weeks to minutes, and they benefit from the AI agents’ ability to continuously optimize results.
The company’s ability to merge the creativity of marketing with the precision of AI has set it apart from traditional software providers. It doesn’t just give businesses tools—it acts as a tireless team member that works around the clock.
Why This Move Is Strategic
The Adauris acquisition represents more than just an expansion of features. It marks a shift in Landbase’s positioning. Until now, the company’s main strength was in outbound marketing—identifying prospects and reaching out directly. With Adauris on board, Landbase now strengthens its inbound capabilities, which focus on attracting potential customers through content and thought leadership.
By combining these two approaches, Landbase can offer clients a truly unified marketing engine. This means that a single platform can:
- Detect buying signals from multiple channels.
- Create and publish targeted content based on those signals.
- Launch coordinated outreach to the most promising leads.
- Continuously refine the campaign based on engagement and results.
This end-to-end automation makes it easier for companies to connect with the right buyers at the right time, without wasting resources on unqualified leads.
The Road Ahead for Landbase
In the coming months, Landbase will integrate Adauris’s technology fully into GTM-1 Omni. The company plans to use the signal data from Adauris to trigger content creation and outbound engagement automatically. Marketers will be able to see which topics generate the most attention and instantly follow up with personalized outreach.
Landbase also intends to expand the new LinkedIn thought leadership feature into other platforms, allowing marketers to reach audiences wherever they spend time online. At the same time, the product team will work on advanced analytics that connect engagement data directly to sales results.
By focusing on both inbound and outbound channels, Landbase aims to give businesses a complete, AI-powered go-to-market solution. Its goal is to make the entire process—from finding potential buyers to closing deals—fast, precise, and measurable.
Conclusion
Landbase’s acquisition of Adauris shows how quickly the company wants to move in the competitive AI marketing space. The deal adds powerful inbound capabilities, brings in a highly skilled team, and strengthens Landbase’s ability to deliver unified, signal-driven marketing campaigns.
With its Series A funding, cutting-edge AI models, and now an expanded leadership team, Landbase is positioning itself as the go-to platform for businesses that want both speed and intelligence in their sales and marketing operations.
If Landbase executes on its plans, it could redefine how companies think about go-to-market strategies—making them smarter, more connected, and entirely powered by AI.
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