On August 12, 2025, freight technology startup GoodShip announced that it had raised $25 million in Series B funding. The round was led by Greenfield Partners, with participation from existing investors Bessemer Venture Partners, Ironspring Ventures, Chicago Ventures, and FUSE VC.
This fresh capital takes GoodShip’s total funding to over $40 million since its founding in 2022. The company plans to use the new money to expand its platform, strengthen its AI technology, grow its team, and open a new headquarters in Bellevue, Washington.
Fixing a Freight Industry Stuck in the Past
Freight transportation is a massive industry, moving trillions of dollars worth of goods every year. But despite its size, much of it still runs on outdated systems like spreadsheets, manual reporting, and siloed software.
These outdated tools create slow processes, hidden inefficiencies, and costly mistakes. Companies overpay for shipping lanes, lose track of performance, and struggle to respond quickly when things go wrong.
GoodShip aims to change that. The company offers a single, AI-powered platform that helps shippers plan, monitor, and optimize their freight operations in real time.
What GoodShip’s Platform Does
GoodShip’s platform acts like an operating system for freight. It connects all the moving parts — procurement, operations, and analytics — into one interface.
The system takes in data from across the company’s logistics operations, including historical shipping costs, carrier performance, and delivery timelines. Then, it uses artificial intelligence to:
- Spot inefficiencies, such as overpriced lanes or poor-performing carriers
- Predict problems before they happen, like delays or cost spikes
- Recommend the best carriers and routes for new shipments
- Track performance in real time, so teams can act fast if issues occur
By combining these features, GoodShip gives shippers both visibility and control over their entire freight network.
Big Growth and Real Impact
GoodShip’s approach has struck a chord with the industry. In 2024, the company achieved 10 times revenue growth compared to the previous year. It also signed major customers, including Tropicana, KeHE Distributors, Kellanova, and KBX Logistics.
These customers have reported impressive results:
- 3% to 5% savings on transportation costs
- 20% fewer late deliveries
For large shippers, even a small percentage of savings translates into millions of dollars each year.
Plans for the New Funding
GoodShip’s leaders have a clear plan for how to use the $25 million:
- Expand and improve the platform
The company will build deeper automation into freight workflows, making processes faster and reducing the need for manual intervention. AI will play a bigger role in decision-making, allowing the system to not just report issues but also suggest and automate solutions. - Grow the team
GoodShip currently employs around 30 people. It plans to double its engineering team by the end of the year and hire across other departments like sales, customer success, and product development. - Open a new headquarters
The company will move from a fully remote setup to a hybrid model, with a new HQ in downtown Bellevue, Washington. This will serve as a hub for collaboration, product development, and customer engagement. Remote employees will still play a key role in the company’s operations.
Why AI Matters for Freight
The freight industry faces constant challenges — from rising fuel prices and tariff changes to supply chain disruptions and labor shortages. Traditionally, companies have reacted to these problems after they occur.
GoodShip’s AI tools change that by enabling proactive decision-making. The platform can forecast risks, recommend cost-saving strategies, and help shippers make informed choices before problems escalate.
By analyzing huge volumes of data faster than humans can, AI allows GoodShip to spot trends and opportunities that might otherwise go unnoticed.
Built by Freight Industry Experts
GoodShip’s founders, CEO Ryan Soskin and CTO David Tsai, both came from Convoy, a well-known freight technology company. Their background gives them a deep understanding of how shippers and carriers work — and where the pain points are.
They designed GoodShip to address those pain points head-on, creating a system that simplifies workflows, improves data visibility, and enhances collaboration across teams.
Bellevue as a Freight-Tech Hub
Opening a headquarters in Bellevue places GoodShip in a region that has become a hotspot for supply chain and freight technology companies. Being part of this network gives GoodShip access to talent, partners, and potential customers who are already working to modernize the logistics industry.
The move also signals GoodShip’s shift into a scaling phase, with more in-person collaboration and faster product development cycles.
Aligning Success with Customers
GoodShip uses a subscription model based on the size of a customer’s freight spend. This means that the more value the platform delivers — through savings and improved performance — the more the customer is willing to invest in the service.
This model aligns the company’s incentives with its customers’ success, building trust and long-term relationships.
The Road Ahead
By the end of 2025, GoodShip plans to roll out more AI-driven features, onboard new enterprise clients, and expand its reach across different transportation modes, such as rail and ocean freight.
If it executes this plan successfully, GoodShip could become the standard operating system for freight management — replacing outdated spreadsheets with real-time, automated decision-making tools.
The company’s leaders see a massive opportunity: a freight industry ready for a technology overhaul and a market large enough to support rapid growth.
Why This Matters
Freight may seem invisible to most people, but it impacts the price, availability, and delivery time of almost everything we buy. A more efficient freight industry can lower costs for businesses, reduce waste, and improve reliability for consumers.
GoodShip’s success could also inspire other startups to tackle similar challenges in other parts of the supply chain — from warehousing to last-mile delivery — using AI and automation.
Conclusion
GoodShip’s $25 million Series B funding marks a major step in its journey to modernize freight. With its AI-powered platform, experienced leadership team, and clear growth plan, the company is positioned to change how large shippers manage their operations.
By replacing outdated systems with smart, connected tools, GoodShip aims to save companies money, cut delays, and give them the flexibility to adapt to a rapidly changing world.
If the company delivers on its vision, it could lead the way in bringing the freight industry into the digital age — making it faster, smarter, and more efficient for everyone involved.
Also Read – What Is the “Series A Crunch” and How to Survive It