Metaforms, a Bengaluru-based B2B artificial intelligence (AI) startup, has secured $9 million in its Series A funding round. Peak XV Partners led the round, while Nexus Venture Partners and Together Fund participated actively. This funding boosts Metaforms’ total capital raised to nearly $10 million since its inception. The startup now plans to accelerate its mission to modernize the market research industry with its AI-powered solutions.
Metaforms’ Vision and Founding Story
Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms entered the market research industry with a clear mission: remove operational bottlenecks and empower research teams to focus on meaningful insights. The founders recognized a recurring pain point in the industry. Market research teams often lose significant time to repetitive operational tasks such as survey programming, data cleaning, vendor coordination, and basic workflow management. These tasks slow down project execution and prevent researchers from focusing on the strategic analysis clients truly value.
Akshat Tyagi, co-founder and CEO, envisioned an AI-first solution to solve this problem. He built Metaforms as a suite of AI agents that automate these time-consuming processes. His approach does not aim to replace human researchers but to enhance their productivity. “Our goal is simple: help great research teams spend less time firefighting and more time doing the work that actually matters,” Tyagi said. “When you automate the grunt work, you make high-quality research more accessible to more companies.”
AI Agents That Drive Efficiency
Metaforms focuses on creating AI agents that handle the operational backbone of market research. Instead of simply generating insights, these agents streamline and automate the behind-the-scenes work that enables agencies to deliver projects faster.
The AI agents currently automate key tasks such as:
- Survey Programming: The system quickly converts survey drafts into programmed surveys ready for distribution, eliminating the manual effort of coding each question.
- Data Processing: The platform processes survey data efficiently, preparing it for analysis and reporting while ensuring quality checks.
- Vendor Coordination: AI tools manage communication and project tracking with survey vendors, helping agencies run multiple projects without delays.
By managing these tasks, Metaforms allows researchers to take on a higher volume of projects while reducing turnaround times. Research agencies gain the flexibility to scale operations without proportionally increasing their workforce.
Commercial Operations and Client Base
Although Metaforms began commercial operations only six months ago, the startup has already achieved notable traction. The company has signed clients such as Dynata, Savanta, and STRAT7, with most of them based in North America and Europe. These partnerships highlight Metaforms’ global appeal and its ability to meet the rigorous demands of leading research agencies.
The platform currently processes more than 1,000 surveys each month, showcasing its ability to handle real-world, high-volume operations. This operational milestone confirms the startup’s capacity to support the complex workflows of top-tier research agencies.
Strategic Use of Series A Funding
The $9 million Series A funding equips Metaforms with the resources to scale aggressively. The startup will channel the new capital into several strategic initiatives:
- Team Expansion in India: Metaforms will grow its engineering and AI research teams in Bengaluru to accelerate product development.
- Opening a New York Office: Establishing a U.S. presence will bring the company closer to its largest client base and improve customer support for North American agencies.
- Product Expansion: The startup will extend its platform to new workflows such as automated report generation and voice-based research, opening new revenue streams.
- Deeper Tool Integrations: Metaforms plans to enhance integrations with widely used research software such as Decipher, SPSS, and Confirmit, creating a seamless experience for clients.
This strategic plan positions Metaforms to become a global leader in AI-powered research automation while solidifying its India-to-global growth model.
Investors’ Confidence and Market Potential
Investors see Metaforms as a promising force in the AI and market research ecosystem. Manav Garg, co-founder and managing partner at Together Fund, emphasized the startup’s transformative vision. “Metaforms is a breakout example of the India-to-global play in AI,” Garg said. “They’re not just automating tasks — they’re rebuilding research infrastructure for the modern era. With their early traction across global agencies, Akshat and Arjun are showing what’s possible when deep customer empathy meets technical ambition.”
Shailendra Singh, managing director at Peak XV Partners, also expressed strong confidence in the team and product. “We’re thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world,” Singh said. “Metaforms is scaling rapidly by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents.”
Their endorsements highlight Metaforms’ ability to align with both industry needs and investor expectations. The startup sits at the intersection of AI, automation, and market research, a niche that promises rapid adoption as agencies seek efficiency gains and higher margins.
Transforming Market Research in an AI-First Era
The global market research industry faces growing pressure to deliver insights faster, cheaper, and at higher quality. Traditional methods often involve labor-intensive operations that limit speed and scalability. Metaforms directly addresses these challenges by introducing AI-driven automation into the industry’s most repetitive processes.
Unlike some AI solutions that risk displacing human talent, Metaforms intentionally positions itself as a productivity amplifier. Researchers remain at the core of the insights process, while AI agents eliminate bottlenecks and enable higher-value work. This human-AI collaboration approach aligns with the industry’s demand for reliability, accuracy, and contextual understanding that only trained professionals can provide.
The platform’s focus on scalability and flexibility ensures that research firms can handle fluctuating demand without compromising on deadlines. As Metaforms expands into voice-based research and automated reporting, it will further shorten project lifecycles and make high-quality insights accessible to a broader range of companies.
The Road Ahead
With fresh funding and a growing global client base, Metaforms stands at a pivotal point in its growth journey. The company will continue to invest in AI research to stay ahead of competitors and create new automation solutions tailored to the evolving needs of market research firms.
By combining operational excellence, AI innovation, and global expansion, Metaforms aims to reshape how research agencies operate. As its platform continues to process thousands of surveys each month and integrate into more research workflows, the company is poised to become a backbone for modern, AI-powered market research.
Metaforms’ story reflects the rise of India-to-global AI startups that leverage local engineering talent to deliver solutions for international markets. With its Series A funding secured and a clear roadmap ahead, Metaforms moves closer to achieving its vision: a market research industry where human creativity and AI automation work hand in hand to produce faster, better insights.
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