A new startup named Olto has raised $5.1 million in a pre-seed funding round to build the world’s first AI demo engineer. The funding round was co-led by two well-known investment firms: Nexus Venture Partners and The General Partnership. Other investors include Afore Capital, Recall Capital, Ligature, FirstHand, and several tech entrepreneurs and business leaders.
The main idea behind Olto is to help business-to-business (B2B) software companies give better product demos using AI. Product demos are a critical part of selling software to other companies, but preparing these demos often takes a lot of time and effort. Olto aims to solve this problem by using artificial intelligence to create and manage customized demos automatically.
Who Founded Olto?
Olto was started by three former Amazon executives:
- Kintan Brahmbhatt, who led teams at Amazon Music and was one of the creators of the X-Ray feature in Prime Video.
- Jean-Baptiste Chaput, another experienced product leader from Amazon.
- Pranav Midha, a software engineer who also worked at Amazon and now serves as the founding engineer at Olto.
These founders have a strong background in building smart and personalized tools for millions of users. Now, they are using that experience to help businesses improve how they sell their software.
What Problem Is Olto Solving?
Selling B2B software usually involves giving live product demos to potential customers. But creating these demos takes a lot of time because:
- Every customer wants to see how the product will work for their specific needs.
- Sales teams often depend on technical engineers to build these demos.
- Demos are often manual and repetitive, which slows down the sales process.
Olto’s software solves this by using artificial intelligence to automatically generate personalized product demos. This means sales teams can show potential customers a demo that looks and feels tailored to them — without having to spend hours building it.
How Does Olto Work?
Olto connects directly with a company’s tools, such as its CRM (Customer Relationship Management) system and its live product. Once connected, it uses artificial intelligence and large language models (LLMs) to:
- Understand the prospect’s background using CRM data.
- Build a live demo experience based on what that customer is interested in.
- Update and customize the demo in real-time, even as the product changes.
For example, if a salesperson is talking to a healthcare company, Olto will create a version of the demo that highlights how the software helps hospitals or clinics. If the same salesperson later speaks to a retailer, Olto can adjust the demo to fit that use case instantly.
Early Results Show Strong Potential
Even though Olto is still a young company, it is already showing impressive results:
- Demo preparation time has been reduced by up to 70% for some users.
- Customers using Olto have seen higher win rates, meaning more deals are being closed.
- Big software companies like Demandbase, Eightfold.ai, Qventus, and Jiminny are already using Olto’s technology.
These early results prove that Olto’s solution is not only smart — it’s effective. Sales teams can focus more on building relationships with customers instead of wasting time preparing demos.
What Are Investors Saying?
The investors backing Olto believe the company has the power to change how software is sold.
Abhishek Sharma from Nexus Venture Partners said that sales teams today waste too much time manually preparing demos. He believes Olto’s AI-first solution can speed up sales cycles and make sales teams more productive.
Phin Barnes from The General Partnership said that Olto is not just automating tasks — it’s enhancing the buying experience for customers. That’s important because people don’t just want to see how a product works — they want to see how it works for them.
Both investors see Olto as a game-changer in the world of B2B sales.
How Will Olto Use the $5.1 Million?
Olto plans to use the money to:
- Hire more engineers and salespeople to grow the company.
- Improve the AI engine so that it becomes smarter and more accurate.
- Add new features that help with onboarding, analytics, and more.
- Expand to more markets and industries.
The founders want to move quickly but carefully. They believe that by staying focused on real customer needs, they can build a product that not only works but also becomes an essential part of the sales process for many companies.
Why Now? Market Trends Behind Olto’s Growth
There are several big trends that make this the right time for Olto to grow:
- Buyers want personalized experiences. In today’s world, people expect to see software that works specifically for their business. One-size-fits-all demos don’t work anymore.
- Sales cycles are getting longer and more complex. Sales teams need tools that help them move faster and close deals more efficiently.
- Artificial intelligence is getting better. Thanks to LLMs and new technologies, it is now possible to create highly realistic and personalized demos automatically.
Olto is sitting right at the center of these trends, offering a solution that uses AI to meet modern sales needs.
What Makes Olto Different?
Olto stands out from other tools for several reasons:
- It doesn’t just record videos or show screenshots. It creates live, interactive demos that change depending on the customer’s profile.
- It works automatically with CRM systems, meaning salespeople don’t have to copy and paste information.
- It’s built by a team with deep experience in personalization, product building, and user experience from one of the world’s largest tech companies.
While there are other demo tools in the market, most of them require a lot of manual work. Olto, on the other hand, uses AI to do the heavy lifting.
What’s Next for Olto?
With funding in hand and early customers on board, Olto’s next steps include:
- Improving the product by adding more integrations and features.
- Expanding the customer base to include more types of software companies.
- Building a strong team that can support and scale the product.
The company’s long-term goal is to become the go-to platform for demo experiences in the B2B world — not just during sales but also for training, onboarding, and marketing.
Final Thoughts
Olto is solving a real and growing problem in the world of B2B software. By using artificial intelligence to create smart, personalized product demos, it helps companies save time, close more deals, and deliver a better experience to customers.
The $5.1 million in funding is a big vote of confidence from top investors. And with a strong founding team and early success, Olto seems well on its way to becoming an important name in the future of sales technology.
In a world where first impressions matter more than ever, Olto is helping companies put their best foot forward — automatically.
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