Quick fashion delivery startup KNOT has raised $3 million in its pre-Series A funding round, signaling strong investor confidence in the company’s bold vision. Kae Capital led the round, while Sparrow Capital, Boundless Ventures LLP, and prominent founders from SNITCH, The Souled Store, and Bonkers Corner also contributed. This diverse investor base reflects the growing interest in fast, on-demand fashion—particularly among Gen Z and millennial consumers.
Existing investors, including WEH Ventures, All In Capital, and Aukera Jewellery’s founder Kumar Saurabh, doubled down on their support. Their continued investment shows strong belief in KNOT’s innovative model and long-term potential.
Founders Built KNOT to Reinvent Fashion Shopping
Founders Archit Nanda and Rachit Bansal established KNOT in 2025 with a simple, powerful goal—to redefine online fashion shopping for young Indian consumers. Their journey started with Slick, an anonymous social app. After shutting it down, they noticed a glaring gap in India’s fashion e-commerce market: no brand prioritized speed and seamless product discovery.
KNOT didn’t try to compete with the volume-focused e-commerce giants. Instead, the founders focused on speed, convenience, and customer satisfaction—factors that modern consumers now value just as much as price or variety.
60-Minute Delivery with a Twist: Try ‘n Buy
KNOT’s value proposition stands out in a crowded market. The company promises 60-minute delivery of fashion apparel, currently available in Mumbai. But the real game-changer lies in its Try ‘n Buy model. Shoppers can order clothes, try them at home, and return them immediately if the style or fit doesn’t suit them.
This service removes one of the biggest pain points in fashion e-commerce: returns. Instead of relying on lengthy refund processes or multiple delivery trips, KNOT solves this with instant decisions and real-time reverse logistics.
The startup has already fulfilled thousands of orders monthly, showing solid traction and product-market fit, even before national expansion.
Building with Strategic Investors and Industry Mentors
KNOT didn’t just attract money. It secured funding from individuals who understand fashion and brand-building deeply. Founders of SNITCH, The Souled Store, and Bonkers Corner—brands with strong youth appeal—brought more than just capital. They brought insights, networks, and operational knowledge.
This move gives KNOT a crucial edge. With direct guidance from proven fashion entrepreneurs, the company can optimize assortment, branding, and digital storytelling—all critical for building customer loyalty among style-conscious users.
What KNOT Plans to Do with the New Funding
KNOT plans to scale beyond Mumbai, targeting other metro cities where demand for fast fashion has seen exponential growth. The startup will also invest heavily in product development to improve the shopping experience.
Specifically, the company will:
- Expand city coverage and onboard more delivery partners.
- Strengthen brand partnerships, aiming to include both legacy and emerging fashion labels.
- Upgrade AI-powered features, including virtual try-ons and personalized feeds.
- Enhance influencer-driven content, converting discovery into impulse purchases.
Every initiative aligns with one mission: make fashion shopping fast, fun, and frictionless.
Speed and Style Are Non-Negotiable for Young Indian Consumers
Today’s urban youth don’t want to wait 3–5 days for a new outfit. They want it within hours, sometimes minutes. KNOT taps directly into this demand by creating a “fashion now” economy.
This shift mirrors global trends. In China, apps like Dewu and Taobao Live have blurred the lines between social media, fashion discovery, and instant commerce. India now follows suit, and KNOT wants to lead that transition.
The brand aims to convert casual shoppers into loyal customers through exceptional experience, not just discounts. KNOT combines delivery speed, flexible returns, and an engaging interface to build repeat usage—especially among Gen Z, who expect convenience and tech-first service.
Influencer-Led Commerce and Immersive Features
KNOT understands that young shoppers follow influencers more than ad campaigns. The platform features influencer-curated collections and style content that mimics the storytelling seen on Instagram and YouTube.
Additionally, KNOT integrates AI-driven try-ons to simulate how outfits will look, solving the age-old sizing problem of online fashion. Paired with the Try ‘n Buy feature, the experience feels almost physical—but faster and more personalized.
These features boost conversion rates, reduce returns, and increase session duration, all critical metrics for fashion e-commerce success.
A Crowded, Competitive Market with Skyrocketing Demand
KNOT isn’t the only player in this emerging segment. In June 2025, ZILO raised $4.5 million from Info Edge Ventures and Chiratae Ventures. Another rival, Slikk, grabbed $10 million to scale operations.
Even industry giants have joined the race. Myntra launched same-day delivery in December 2024, starting with Bangalore and later expanding to Delhi and Hyderabad.
But KNOT’s founders believe that speed alone won’t win. They prioritize a complete, joyful shopping experience. Their model blends tech, logistics, and emotional engagement—something the traditional platforms haven’t nailed yet.
Why Investors Believe in KNOT’s Future
By raising $3 million in this round, KNOT shows that investors believe in its long-term roadmap. They see the founders building a defensible niche in a rapidly growing category.
KNOT doesn’t compete with Flipkart or Amazon on bulk orders. It focuses instead on occasion-driven fashion—for parties, dates, college events, or weekend hangouts—where speed matters more than price.
This positioning protects KNOT from price wars and opens the door for high-margin fashion sales through an experience-led platform.
What’s Next for KNOT?
With the funding secured, KNOT will:
- Launch operations in Bangalore, Delhi, and Pune by Q4 2025.
- Increase delivery fleet capacity by 3x.
- Partner with 50 more fashion brands, including premium labels.
- Introduce live shopping events featuring influencers and celebrities.
KNOT also plans to launch a mobile-first campaign to reinforce its brand among college students and young professionals—two of the most fashion-conscious demographics in India.
Conclusion: KNOT Wants to Own the Future of Fast Fashion in India
KNOT doesn’t just want to be fast—it wants to be fast and delightful. With its 60-minute delivery promise, Try ‘n Buy model, and influencer-centric shopping experience, the startup offers a radical rethink of how fashion e-commerce should work in India.
Founders Archit Nanda and Rachit Bansal have shown that even in a crowded space, a laser focus on user experience and speed can build a brand that resonates. As they scale beyond Mumbai, KNOT stands poised to become the go-to fashion platform for India’s youth—where fashion meets instant gratification.
The company isn’t just delivering clothes. It’s delivering confidence, convenience, and culture—in 60 minutes or less.
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