Mumbai-based fashion-tech startup ZILO has secured $4.5 million in a seed funding round led by Info Edge Ventures and Chiratae Ventures, the company announced today, June 27. This significant capital injection marks a major milestone for ZILO, which launched earlier this year with a bold mission to reinvent how Indian consumers shop for fashion.
Founded in 2025, ZILO bridges the gap between the fast convenience of online shopping and the tactile satisfaction of in-store experiences. The startup positions itself as a hybrid platform that transforms last-minute fashion needs into instant gratification—delivering curated outfits from top brands in under 60 minutes.
Fashion Retail, Reimagined
ZILO doesn’t follow the typical e-commerce script. Instead of focusing solely on warehouse-to-door logistics, the platform introduces a hybrid supply chain model. It works closely with existing brand stores and micro-fulfillment centers to ensure rapid delivery while maintaining a broad selection and personalized experience.
“Our goal isn’t just to deliver clothes quickly,” said a ZILO spokesperson. “We want to build a fashion discovery platform that feels as good as walking into your favorite store—but with the ease of tapping a few buttons from your couch.”
This approach reflects a growing demand in urban India for faster, more customized shopping experiences—especially among consumers in cities like Mumbai, Delhi, Bengaluru, and Hyderabad, where expectations for speed and service run high.
Instant Fashion: 60-Minute Delivery, Home Trials, and Curated Picks
ZILO enables users to browse a hand-picked catalog of trending outfits across dozens of top brands, including Levi’s, Louis Philippe, United Colors of Benetton, Rare Rabbit, Jack & Jones, Puma, Reebok, Snitch, The Souled Store, Biba, Global Desi, Libas, Koskii, Damensch, Bliss Club, and even kids’ labels like Gini & Jony and Barbie.
When a customer selects items, ZILO ensures delivery within 60 minutes. Users can also opt for home trials, allowing them to try on multiple outfits before deciding what to keep. The company promises instant returns, further lowering the friction that often plagues traditional online apparel shopping.
This customer-centric experience solves key pain points for urban shoppers—ranging from poor fit and delayed deliveries to the lack of touch-and-feel engagement common in fast fashion e-commerce.
Backing From Seasoned Investors
ZILO’s seed funding round attracted leading names in the Indian venture ecosystem.
Anoop N Menon, Consumertech Lead at Chiratae Ventures, emphasized the timing and opportunity behind ZILO’s model:
“As early investors in the fashion space through Myntra and in omnichannel champions like Firstcry and Lenskart, we’ve seen the sector evolve. Online fashion lags behind other categories in penetration, largely because it fails to deliver on discovery, experience, and personalization. ZILO doesn’t try to fix fashion with discounts—it builds experience and trust.”
Kitty Agarwal, Partner at Info Edge Ventures, added her perspective:
“Our other quick-commerce investments have proven three constants: Speed drives adoption, personalization increases basket size, and trust in delivery builds long-term loyalty. ZILO checks all three boxes. With 60-minute deliveries, home trials, instant returns, and a thoughtfully curated catalog, ZILO sets a new standard in fashion commerce. We’re excited about the value they bring to metro and Tier-1 consumers.”
The $4.5 million funding will fuel ZILO’s growth across several fronts. The company plans to:
- Achieve product-market fit (PMF) by iterating based on customer feedback
- Expand its brand partnerships to include more local and global names
- Strengthen its supply chain with a mix of hyperlocal warehouses and store integrations
- Roll out its service in other top-tier Indian cities by the end of 2025
Cracking India’s Fashion Delivery Code
The Indian fashion market is vast and diverse, but it remains largely underserved in terms of convenience and responsiveness. While e-commerce leaders like Myntra and Ajio have achieved considerable scale, they often face challenges related to delayed deliveries, poor customer support, and limited personalization. ZILO intends to fill these gaps with a tech-first yet human-driven experience.
Unlike marketplaces that rely heavily on warehousing and long-haul logistics, ZILO works with local retail stores to fulfill demand. It uses technology to track live inventories, manage smart routing, and enable split-order fulfillment across different zones in a city—all to shave delivery times down to less than an hour.
Moreover, ZILO employs stylists and trend curators to maintain an up-to-date catalog that resonates with India’s fast-changing fashion preferences. This strategy targets young professionals, urban millennials, and Gen Z shoppers—demographics that crave style, speed, and flexibility.
From Mumbai to the Nation
Though ZILO launched in Mumbai, the company doesn’t plan to remain confined to the city for long. It plans to enter at least five additional cities by year-end, starting with Delhi NCR, Bengaluru, Hyderabad, Pune, and Chennai. Each expansion will rely on a combination of local store partnerships, in-house tech, and high-speed logistics.
“Fashion should never feel like a compromise between speed and style,” a ZILO team member noted. “We’re making sure it never has to.”
The startup will continue refining its platform based on user behavior. Data will guide decisions around SKU depth, preferred delivery windows, popular trial sizes, and return reasons, ensuring the platform evolves to reflect customer habits and pain points.
Building a Loyal Fashion Community
ZILO doesn’t just want users—it wants fans. The company plans to launch ZILO Premier, a membership program offering benefits like:
- Unlimited free deliveries
- Extended return windows
- Early access to exclusive drops
- Personalized styling tips via chat
With this approach, ZILO hopes to turn its customers into long-term brand advocates, nurturing both frequency and loyalty. The fashion-tech firm also plans to use AI to fine-tune personalization, offering outfit suggestions based on mood, season, occasion, and personal preferences.
The Road Ahead
ZILO now sits at a promising inflection point. With strong investor backing, a clear product vision, and a problem-first approach to fashion e-commerce, it’s poised to transform how Indian consumers shop for clothing.
By solving core friction points—slow deliveries, poor sizing options, lack of personalization—ZILO has the potential to disrupt traditional players while building a fashion experience rooted in speed, trust, and delight.
As India’s cities grow more demanding and connected, ZILO appears ready to deliver—not just clothes, but the future of fashion shopping.
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