Chennai-based co-living startup Truliv has secured a major strategic equity partnership with Bennett, Coleman and Company Limited (BCCL). This deal values Truliv at ₹356.50 crore and positions the company for significant expansion across India’s urban and alternate hospitality markets.
Truliv Secures Funding to Fuel Ambitious Expansion
Truliv’s new partnership with BCCL gives the startup both financial strength and media reach. The company plans to use the fresh capital to expand its presence in new cities. Truliv will target metros and key tier-2 cities where demand for flexible, community-driven living spaces continues to rise.
Truliv will also invest heavily in technology. The leadership team wants to enhance the digital experience for residents, covering everything from onboarding and payments to community engagement and smart facility management. The company sees technology as the backbone of its operations, helping it deliver seamless, modern living experiences.
A Vision That Goes Beyond Co-Living
Truliv’s founders, Rohit Reddy and Ranjeeth Rathod, started the company in 2019 to reimagine urban living. They recognized that India’s young, mobile workforce needed housing solutions that blend convenience, flexibility, and community. Truliv focused on co-living spaces that meet these needs while offering hospitality-level service and thoughtfully designed spaces.
Truliv’s success in co-living encouraged it to enter new asset classes. The company now operates in the holiday home segment, providing curated vacation homes for individuals and families seeking alternatives to traditional hotels. Truliv plans to add more segments, including student housing, retirement communities, and nature-centric stays. Each of these offerings focuses on quality, lifestyle integration, and innovation.
Truliv Uses an Asset-Light Model to Drive Growth
The company’s asset-light, built-to-suit model allows it to scale quickly. Truliv focuses on operational excellence rather than owning large property portfolios. This strategy gives Truliv the flexibility to expand without locking up large amounts of capital in real estate assets.
The model also allows Truliv to partner with property owners and investors while concentrating on design, service quality, and customer satisfaction. Truliv’s properties achieve high occupancy rates because they combine efficiency with hospitality finesse.
BCCL Partnership Strengthens Truliv’s Market Position
The strategic partnership with BCCL does more than provide funding. BCCL’s vast media presence will help Truliv strengthen its brand and reach a wider audience. Truliv can now leverage BCCL’s platforms for marketing and visibility as it enters new markets and launches new offerings.
This collaboration also gives Truliv an edge in India’s competitive co-living and alternate hospitality sector. While many players are entering the market, few can match the combined advantage of Truliv’s operational expertise and BCCL’s brand power.
Plans to Diversify Into New Residential Segments
Truliv’s growth roadmap includes several ambitious projects. The company will scale its holiday home business to meet the growing preference for staycations and domestic travel. Truliv will also roll out student housing that focuses on safety, affordability, and vibrant community living for India’s large student population.
In addition, Truliv will launch retirement living communities. These projects will cater to seniors who want independent yet connected lifestyles. The company is also working on nature-centric living solutions that appeal to eco-conscious consumers and digital nomads who want to live closer to nature without compromising on modern comforts.
Truliv Sets Clear Revenue Targets
Truliv’s leadership has outlined its goals for the coming years. The company aims to generate ₹200 crore in annual revenue within the next three years. It plans to achieve this by expanding into new cities, scaling its co-living portfolio, and growing its alternate asset class offerings.
The management team focuses on sustainable and profitable growth. Truliv wants to build a business that not only scales but also delivers long-term value to residents, partners, and investors.
Meeting India’s Evolving Housing Needs
India’s urban population continues to grow rapidly. Rising housing costs, lifestyle changes, and the increasing number of mobile professionals create strong demand for alternative housing solutions. Truliv addresses this demand by offering spaces that combine affordability, flexibility, community, and service.
The company’s properties appeal to millennials, Gen Z renters, digital nomads, and young professionals. These residents want more than a place to stay. They seek vibrant communities where they can live, connect, and grow. Truliv delivers exactly that.
Truliv Focuses on Innovation and Customer Experience
Truliv invests in design innovation and lifestyle integration. The company creates spaces that feel modern, inviting, and functional. Every property encourages engagement and well-being, fostering a sense of belonging among residents.
Truliv also integrates technology into every touchpoint. Digital solutions make it easy for residents to manage their stay, interact with the community, and access services. This tech-first approach ensures efficiency and enhances the overall customer experience.
Truliv Builds for the Future of Urban Living
With BCCL’s backing, Truliv stands well positioned to lead India’s co-living and alternate hospitality sector. The company combines a clear vision, a scalable business model, and a strong commitment to innovation. As it expands into new markets and launches new asset classes, Truliv remains focused on delivering impactful and future-ready living solutions.
The company’s next phase of growth promises to reshape how urban Indians experience housing. Truliv offers not just accommodation but an integrated lifestyle solution that meets the needs of India’s fast-changing demographics.
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