KiranaPro, a fast-growing quick commerce platform integrated with the Open Network for Digital Commerce (ONDC), has acquired augmented reality startup Likeo in a $1 million all-stock transaction. This strategic move focuses on enhancing BLACK, KiranaPro’s fashion-centric app tailored for Gen Z shoppers, by embedding virtual try-on features for categories like apparel, jewellery, and eyewear.
The acquisition signals KiranaPro’s intent to lead India’s next phase of fashion e-commerce innovation. By absorbing Likeo’s visual computing and AI-powered trial room technology, KiranaPro positions BLACK as the first app in India to offer an integrated, AI-driven virtual fitting experience.
BLACK Goes High-Tech with Virtual Try-Ons
KiranaPro plans to roll out the new virtual try-on feature on the BLACK app in phases. The company will begin with early access for users exploring fashion and accessories. The experience will allow users to try on clothes, jewellery, and eyewear virtually, using Likeo’s advanced AI and AR capabilities. This mirrorless shopping experience adds a highly personal and engaging layer to online fashion retail.
Deepak Ravindran, founder and CEO of KiranaPro, emphasized the cultural and technological shift the company aims to drive. “BLACK is not just an app — it’s a cultural movement,” he said. “Likeo’s tech allows us to give users a mirrorless shopping experience that’s deeply personal, fun, and frictionless. With Saurav joining us, we’re doubling down on AI and visual intelligence to redefine how Gen Z discovers and shops online.”
Meet the Minds Behind the Technology
Saurav Kumar, founder and CEO of Likeo, will now take a key leadership role at KiranaPro. He will lead initiatives in artificial intelligence and visual computing, areas that KiranaPro views as essential to BLACK’s growth strategy. Under Kumar’s direction, the integration of Likeo’s capabilities will accelerate across BLACK’s interface.
Kumar expressed strong enthusiasm about joining KiranaPro’s mission. “This partnership gives us the platform to reach a larger audience,” he said. “We’ve always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey. With BLACK, we finally have a canvas to scale this to millions — making shopping more playful, expressive, and real.”
Addressing Real Problems in Online Shopping
KiranaPro’s leadership clearly understands the core challenges of online fashion retail — product returns, lack of confidence in sizing, and customer dissatisfaction. With this acquisition, they plan to solve those issues using immersive and interactive shopping features. BLACK’s new virtual trial room promises to reduce return rates and boost customer satisfaction by enabling users to make informed decisions before purchasing.
Likeo’s virtual try-on system relies on high-precision visual computing that simulates the fit and feel of garments and accessories in real-time. This technology helps customers visualize how products look on them, creating a more intuitive and realistic shopping experience. Shoppers no longer need to guess their size or imagine how a product might appear — they can see it for themselves, instantly.
KiranaPro: The Engine Behind BLACK
Founded by serial entrepreneur Deepak Ravindran, KiranaPro originally built its reputation by supporting kirana (neighbourhood) stores with tech-first, no-commission, ad-led business models. The company also offers 10-minute delivery services to these retailers, enabling small businesses to remain competitive in an increasingly digital economy.
However, KiranaPro didn’t stop with empowering kiranas. It extended its reach with BLACK, a direct-to-consumer fashion app that targets India’s digital-native Gen Z shoppers. BLACK curates edgy, trendy fashion and integrates fast delivery with tech-rich experiences. The app now steps into a new phase of interactivity and personalization with Likeo’s AR integration.
Likeo: A Gen Z Fashion Vision Turned Scalable Tech
Likeo began as a personalised shopping platform built for Gen Z, merging AI-driven style suggestions, lightning-fast deliveries, and virtual fitting room capabilities. Its core philosophy centered on making online shopping more interactive and expressive — traits Gen Z shoppers actively seek.
From the beginning, Likeo recognized the gap in digital retail experiences. Most e-commerce apps focus on listing products, not enhancing how consumers explore them. Likeo changed that by giving users dynamic, AI-backed tools to visualize and customize their shopping experiences.
Now, under KiranaPro’s wing, Likeo’s vision will reach new heights. BLACK offers a massive user base and an aggressive go-to-market strategy that can amplify Likeo’s innovations across a wider range of categories and regions.
A Step Ahead in the Quick Commerce Evolution
KiranaPro has always prioritized speed, innovation, and local enablement. With the ONDC backbone supporting open access and interoperability, the company already redefined how retailers operate and deliver across India.
Integrating AR-based virtual try-ons into its consumer-facing BLACK app marks the next logical step in that evolution. It transforms shopping from a transactional act into an immersive digital journey. KiranaPro doesn’t just compete with legacy e-commerce giants; it reimagines the entire online shopping model through technology, culture, and youth engagement.
Looking Forward
KiranaPro plans to expand Likeo-powered features across more product verticals in the coming months. The company envisions a future where consumers expect and demand immersive shopping experiences — not just convenience. With this acquisition, KiranaPro puts itself in a leading position to meet that expectation.
Additionally, the company aims to deepen personalization using machine learning and user behavior insights. BLACK will recommend products based on fit preferences, fashion trends, and visual exploration history. This approach ensures that every user interaction becomes more tailored and intuitive.
With Saurav Kumar heading AI and visual computing, KiranaPro strengthens its innovation engine. The acquisition empowers both companies to scale faster, innovate deeper, and serve India’s next billion shoppers with futuristic tools.
Conclusion
KiranaPro’s acquisition of Likeo isn’t just a tech deal — it’s a bold statement about the future of e-commerce in India. The company combines its deep retail infrastructure and ONDC integration with Likeo’s cutting-edge AR capabilities to redefine digital shopping.
BLACK, already a fast-rising star among Gen Z, now becomes the first Indian app to offer AI-powered virtual try-ons in fashion. This innovation not only improves customer satisfaction and retention but also reshapes how digital commerce platforms approach engagement, personalization, and product discovery.
By merging commerce, culture, and technology, KiranaPro signals its ambition to lead India’s next wave of online retail. And with Likeo onboard, that vision is no longer hypothetical — it’s already underway.