In a major boost for India’s agritech sector, GROWiT India, a protective farming startup, has raised $3 million in a Series A funding round. Leading the round is GVFL (Gujarat Venture Finance Limited), with strong support from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures, and Hyderabad Angels.
This capital infusion marks a pivotal moment in GROWiT’s journey. The company plans to utilize the funds for aggressive expansion across India, enhancing its research and development capabilities, and reinforcing its technology infrastructure. These strategic steps aim to provide better, faster, and more affordable solutions to Indian farmers, especially smallholder farmers who form the backbone of the country’s agriculture sector.
GROWiT’s Expansion Blueprint
GROWiT intends to increase its domestic market footprint significantly. Currently operating in 12 Indian states and reaching over 225,000 farmers, the startup aims to penetrate deeper into rural India through its extensive network of 650+ on-ground franchises. These franchises serve as critical touchpoints to deliver products and educate farmers about modern, sustainable practices.
On the global front, GROWiT plans to scale its export activities, targeting Africa and other emerging agricultural markets. These regions share similar challenges with India, including small landholdings, erratic weather patterns, and limited access to affordable technology. GROWiT’s cost-effective and climate-resilient solutions position it well to serve these markets.
Technological Innovation: Soil Testing Device and Beyond
Last month, GROWiT launched India’s first pocket-friendly soil testing device, a product that underscores the startup’s innovation-first approach. This handheld device provides real-time soil health data and offers tailored crop recommendations based on the soil composition. With this tool, farmers can make data-driven decisions that directly impact crop productivity and reduce input wastage.
Beyond soil testing, GROWiT offers an impressive range of protective farming products, including:
- Mulch Films: These films conserve soil moisture, suppress weeds, and enhance crop yield.
- Crop Covers: These shield plants from pests and extreme weather, extending the growing season.
- Weed Mats: These non-chemical weed control solutions promote healthier crops and reduce labor costs.
All these products share a common goal: to help farmers maximize output while minimizing environmental and financial costs.
A Farmer-Centric Vision
GROWiT’s founder and CEO, Saurabh Agarwal, emphasizes the urgent need for climate-resilient agriculture. He believes that Indian agriculture cannot afford to stay analog in a rapidly digitizing world.
“With climate change emerging as a huge challenge in the agriculture sector, we must build resilience through technology,” says Agarwal. “A majority of India still depends on agriculture, yet the sector remains starved of affordable and accessible innovation.”
Agarwal’s leadership has shaped GROWiT into more than just a product company. It has become a complete ecosystem solution for farmers, providing them with tools, data, and support to modernize their farming methods. His vision includes lowering the entry barrier to technology so that even the smallest farmer can adopt smart practices without financial strain.
Sustainability and Economic Empowerment
GROWiT focuses on sustainability, not as a buzzword but as a core business philosophy. By promoting climate-friendly farming methods, it ensures that productivity improvements don’t come at the expense of long-term soil health or environmental damage. Their products support reduced chemical usage, optimized irrigation, and better crop cycles, enabling farmers to increase yield and income without harming the planet.
“GROWiT aims to transform agriculture by increasing yields, reducing input costs, and promoting sustainable farming,” Agarwal explains. “Our solutions empower farmers to make informed decisions, adopt better practices, and secure their livelihoods for the future.”
Backed by Strong Investor Confidence
GROWiT’s progress has caught the attention of key investors who believe in its mission and business potential. GVFL’s Managing Director, Mihir Joshi, highlighted the importance of affordable, tech-based solutions in the sector.
“They are helping farmers grow more and earn better by solving real-world problems at an affordable cost,” Joshi said. “They’re making sustainable farming more effective and accessible. This aligns perfectly with our focus on climate-smart innovations in agriculture. We see GROWiT as a strong player emerging in this segment.”
Other investors echoed similar sentiments, underscoring GROWiT’s scalability, market traction, and technological moat as decisive factors in backing the startup.
Riding the Agritech Wave
India’s agritech sector is on an upward trajectory. Experts predict the market to reach $30–35 billion by 2027, driven by policy support, increased rural connectivity, and a growing appetite for innovation. With over 120 million farmers and a heightened focus on climate resilience, the sector needs solutions that combine affordability, accessibility, and impact.
GROWiT stands well-positioned to ride this wave. Its grassroots presence, coupled with cutting-edge R&D and strong investor backing, provides a robust foundation for scaling. By focusing on both productivity and sustainability, the startup addresses some of the most critical pain points in Indian agriculture.
The Road Ahead
As GROWiT looks to the future, it will continue building on its key pillars:
- Farmer Empowerment: Ensuring that every farmer, regardless of location or land size, can access and benefit from modern agricultural tools.
- Sustainable Innovation: Investing in technologies that are not just effective but also environmentally responsible.
- Global Outreach: Expanding into Africa and emerging markets where similar agricultural challenges persist.
- Strengthening Infrastructure: Building digital platforms, logistics capabilities, and support systems to serve a larger customer base more efficiently.
Conclusion
GROWiT India is redefining how Indian farmers engage with technology. By combining scientific research, technological innovation, and a deep understanding of grassroots challenges, the startup delivers solutions that matter. Its recent $3 million Series A round not only validates its business model but also fuels its ambition to lead the agritech revolution both in India and globally.
As climate change intensifies and agricultural demands grow, GROWiT offers a beacon of hope—proving that smart, sustainable farming is not just possible, but essential.