Ola Electric officially began deliveries of its much-anticipated Roadster X portfolio on Friday, marking a significant milestone in the company’s electric vehicle journey. The announcement came with a lucrative limited-time offer for the first 5,000 customers—benefits worth ₹10,000—adding further excitement to an already buzzing market.
With a starting price of ₹99,999, the Roadster X lineup aims to revolutionize India’s electric motorcycle segment. The company designed the Roadster X series to appeal to performance enthusiasts and eco-conscious commuters alike, offering multiple variants with varying battery capacities, performance features, and price points.
Multiple Variants to Cater to Diverse Needs
Ola Electric structured the Roadster X portfolio with five distinct models, each catering to a different set of riders. The entry-level variant, Roadster X 2.5kWh, comes with a price tag of ₹99,999, targeting first-time EV buyers and urban commuters. The next model, Roadster X 3.5kWh, is available for ₹1,09,999, offering a slightly extended range and better torque for mid-range riders.
At ₹1,24,999, the 4.5kWh model provides enhanced battery life and improved speed, while the Roadster X+ 4.5kWh variant—priced at ₹1,29,999—adds a layer of premium features including upgraded display units and smart ride analytics.
The flagship of the lineup, the Roadster X+ 9.1kWh model, carries a price of ₹1,99,999 and boasts a massive 501 km range per charge. This top-tier variant houses the revolutionary 4680 Bharat Cell technology, placing it in direct competition with leading electric two-wheelers globally. With this kind of performance, Ola Electric positions the X+ 9.1kWh model as an ideal solution for long-distance riders and tech-savvy customers.
Aggressive Pricing Strategy to Drive Adoption
By launching the Roadster X series at aggressive price points, Ola Electric intends to democratize electric mobility in India. CEO Bhavish Aggarwal emphasized this goal during the launch, stating that the company aims to replace internal combustion engine (ICE) two-wheelers with superior electric alternatives.
Each model in the Roadster X lineup delivers premium value at a competitive price. Ola Electric’s pricing strategy reflects its mission to make high-performance electric motorcycles accessible to the broader Indian audience. Instead of competing solely in the premium niche, Ola aims to cover the entire spectrum—from budget-conscious commuters to performance-focused riders.
The ₹10,000 worth of benefits for early buyers includes extended warranties, free accessories, and charging infrastructure support—further sweetening the deal and encouraging quick adoption.
Performance and Features that Match Expectations
Each variant of the Roadster X series offers a unique set of features that go beyond just the battery and range. Ola Electric ensures that all Roadster X motorcycles come with digital instrumentation, Bluetooth connectivity, OTA software update capabilities, and an integrated ride analytics platform.
The Roadster X+ models, in particular, offer a 7-inch TFT touch display, voice control, GPS navigation, anti-theft alerts, and ride customization profiles. These advanced features elevate the user experience, turning the Roadster X motorcycles into smart, connected devices on two wheels.
Performance-wise, the higher-end variants offer rapid acceleration, robust torque, and refined suspension setups. The chassis design enhances stability while providing responsive handling—crucial for both city commutes and highway cruising.
Sustainability at the Core
Ola Electric continues to champion sustainability through its product design and manufacturing choices. The use of Bharat-designed 4680 battery cells in the 9.1kWh variant showcases the company’s commitment to localizing its supply chain. Ola produces these cells in-house, reducing reliance on imported components and aligning with India’s “Make in India” and “Atmanirbhar Bharat” initiatives.
Moreover, each Roadster X model comes with regenerative braking technology, which extends battery life and reduces energy waste. By promoting electric alternatives that don’t compromise on performance, Ola helps India cut down on fuel consumption and reduce emissions in the transportation sector.
Market Timing and Strategic Advantage
Ola Electric chose a strategic moment to release the Roadster X portfolio. As fuel prices continue to rise and urban pollution levels draw concern, consumers across India show increased willingness to explore electric mobility. Government subsidies, favorable EV policies, and improved charging infrastructure also create a ripe environment for electric two-wheelers.
By launching a full lineup of electric motorcycles that match—or even exceed—the performance of petrol-powered counterparts, Ola Electric gains a strategic first-mover advantage. Most existing electric bikes in the Indian market cater to the low-speed or scooter segment. With the Roadster X series, Ola breaks into a largely untapped segment: high-performance electric motorcycles under ₹2 lakh.
Ola’s Vision and Manufacturing Prowess
The company manufactures the Roadster X series at its state-of-the-art Futurefactory in Tamil Nadu. This mega facility has one of the highest levels of automation in the country and runs entirely on renewable energy. Ola Electric not only delivers cutting-edge technology but also backs it with sustainable, efficient manufacturing practices.
Bhavish Aggarwal reiterated Ola’s vision at the delivery event: “We are not just building electric motorcycles—we’re building the future of transportation. With the Roadster X lineup, we aim to bring the thrill of performance motorcycling to everyone, while still being environmentally responsible.”
Ola Electric also plans to ramp up its nationwide service and charging infrastructure network, ensuring that Roadster X customers receive seamless after-sales support and easy access to fast-charging stations.
Customer Experience and Ecosystem Integration
The Roadster X series integrates with the Ola Electric app, allowing users to monitor battery status, schedule maintenance, and locate nearby charging stations—all from their smartphones. The app also supports ride statistics, remote locking, theft detection, and software updates over-the-air (OTA).
Ola’s digital-first retail experience further simplifies the purchase process. Customers can configure and order their Roadster X motorcycle online, arrange home test rides, and access financing options—without ever stepping into a dealership. This modern, frictionless approach to vehicle ownership appeals particularly to tech-savvy millennials and Gen Z customers.
Future Outlook
Ola Electric expects strong demand for the Roadster X portfolio, especially the 3.5kWh and 4.5kWh variants, which offer a perfect balance of range, performance, and affordability. The company projects steady growth in deliveries throughout 2025 and aims to increase production capacity as demand scales.
With the rollout of the Roadster X lineup, Ola Electric consolidates its position as a pioneer in India’s electric vehicle revolution. It has already made significant inroads in the electric scooter market with the S1 series. Now, it enters the motorcycle segment with a bold, well-calibrated product range that caters to a broad consumer base.
Conclusion
Ola Electric’s launch of the Roadster X portfolio represents a pivotal moment for the Indian EV sector. By combining advanced technology, affordable pricing, and consumer-focused features, the company sets new benchmarks for electric mobility in the country.
With strong customer interest, an ecosystem approach, and a future-ready manufacturing setup, Ola Electric appears poised to lead India’s transition from petrol to electric motorcycles. The company doesn’t just sell bikes—it delivers a vision for sustainable, connected, and intelligent urban transport.