Absolute Sports, the digital sports media powerhouse and a subsidiary of Nazara Technologies, has made another significant move to cement its leadership in combat sports publishing. The company has signed definitive agreements to acquire two influential internet properties — TJRWrestling.net and ITRWrestling.com — from Titan Insider Digital. These acquisitions align with Absolute Sports’ strategic vision to scale its combat sports portfolio and deepen its engagement with global wrestling audiences.
As the parent company of Sportskeeda.com, Absolute Sports already commands a formidable presence across multiple verticals of sports journalism and fan engagement. By acquiring TJRWrestling and ITRWrestling, the company gains a stronger foothold in the fast-growing niche of professional wrestling content, where storytelling, analysis, and fandom converge into high-traffic digital ecosystems.
Strengthening the Combat Sports Vertical
Combat sports — particularly pro wrestling, MMA, and boxing — have witnessed exponential digital growth in recent years. Fan communities now extend beyond television and pay-per-view platforms into dynamic online spaces. Content consumption around wrestling news, match previews, live coverage, opinion pieces, and behind-the-scenes analysis has soared.
Absolute Sports already capitalizes on this momentum through Sportskeeda’s wrestling division, which reaches millions of readers each month. With TJRWrestling and ITRWrestling joining the roster, the company strengthens its position across North America and Europe — two of the largest wrestling markets in terms of both fan base and digital engagement.
The two platforms bring distinct brand equity and loyal followings. TJRWrestling, founded by Canadian wrestling analyst John Canton, has built a reputation for long-form reviews, editorials, and community interaction. Fans trust the site’s deep dives and thoughtful critiques, making it one of the most respected wrestling commentary hubs on the internet.
Meanwhile, ITRWrestling, headquartered in the United Kingdom, complements TJRWrestling by offering coverage with a European lens. It produces match analysis, exclusive interviews, video podcasts, and weekly newsletters, providing a holistic experience to its readers and listeners. Together, these platforms deliver a comprehensive wrestling narrative across regions and formats.
Absolute Sports’ Global Vision
Absolute Sports follows a clear roadmap to become a world-leading sports media company with specialized content verticals. The firm doesn’t merely chase web traffic; it cultivates authentic communities around each sport. The acquisitions of TJRWrestling and ITRWrestling support this mission by bringing in niche audiences and established content pipelines.
CEO Anuj Sharma has reiterated the company’s focus on quality, depth, and global relevance. By integrating these wrestling platforms, Absolute Sports enriches its editorial diversity and scales its operations in a targeted manner. The leadership team plans to retain the editorial voices behind these properties, ensuring continuity in tone, style, and credibility.
The firm also plans to cross-leverage the strengths of all its platforms. It will integrate select features of TJRWrestling and ITRWrestling with Sportskeeda’s user interface and content formats. These include personalized content feeds, live coverage modules, and mobile-first experiences designed to keep users engaged for longer durations.
The move also gives Absolute Sports access to thousands of archived articles, reviews, interviews, and audio content. By digitizing and optimizing this legacy content, the firm will boost its SEO visibility and generate incremental value through long-tail search traffic and social redistributions.
Financial and Strategic Considerations
Though the company has not disclosed the acquisition cost, executives have framed the move as an investment in long-term market consolidation. Titan Insider Digital has owned and managed both TJRWrestling and ITRWrestling under its portfolio of digital media properties. The acquisition transfers full control of editorial, technical, and monetization rights to Absolute Sports.
The deal structure includes a smooth transition framework, ensuring uninterrupted operations during the integration phase. Editorial teams from both websites will collaborate with Absolute Sports’ product and content strategists to harmonize workflows and explore collaborative opportunities.
The acquisitions also create opportunities for branded content, advertising revenue, and potential subscription models. With high user retention and premium wrestling content, the two platforms open the door to monetization experiments such as exclusive columns, paid newsletters, and live podcast events.
Additionally, Absolute Sports plans to explore content syndication across video platforms. ITRWrestling already boasts a YouTube channel and podcast network with an engaged subscriber base. The company will expand these offerings under the Absolute Sports umbrella, reaching wider audiences and increasing revenue streams through ad-supported video formats.
Integration with Nazara Technologies’ Digital Ecosystem
As a subsidiary of Nazara Technologies, Absolute Sports enjoys access to a broader digital entertainment ecosystem. Nazara’s portfolio includes ventures in gaming, esports, and gamified learning — all high-growth digital verticals in India and abroad.
The acquisition supports Nazara’s larger vision to create synergy between sports content and interactive entertainment. By deepening engagement in wrestling content, Absolute Sports can experiment with crossover initiatives. These may include fantasy wrestling leagues, fan prediction contests, and content-led merchandise sales — all of which can generate new user interactions and monetize user engagement more effectively.
Nazara also brings analytics, user behavior insights, and performance marketing capabilities to the table. With this backing, Absolute Sports can run targeted campaigns, measure content performance in real time, and optimize monetization based on user cohorts.
Competitive Edge in a Fragmented Market
While global sports publishing remains crowded, few players maintain category dominance in niche segments. Absolute Sports has identified combat sports — and specifically wrestling — as a highly scalable niche with under-tapped potential. The global wrestling audience spans all age groups and includes fans who consume content multiple times a day. By delivering consistent, high-quality journalism and digital experiences, the company wants to build enduring brand loyalty in this segment.
Other media players continue to experiment with wrestling content, but few sustain depth and editorial voice across geographies. Absolute Sports brings both scale and specificity. It reaches millions of users monthly and maintains editorial presence in India, the U.S., and the U.K. The addition of TJRWrestling and ITRWrestling gives the firm granular control over audience engagement in two critical markets.
In terms of differentiation, the company focuses on content authenticity. Instead of relying solely on aggregated news and syndicated reports, Absolute Sports invests in original content, expert opinions, and interactive community features. These factors deepen user trust and build returning readership — an increasingly rare asset in today’s fast-paced content landscape.
The Road Ahead
With the acquisition complete, Absolute Sports will begin the integration process across editorial, tech, and business functions. Leadership plans to keep the core identity of TJRWrestling and ITRWrestling intact, while improving platform features and reader engagement tools. Over the next six months, the company will introduce new content categories, video series, and interactive fan engagement formats on both platforms.
Beyond combat sports, Absolute Sports continues to explore inorganic growth opportunities in football, basketball, and fantasy sports publishing. The company has built a template for successful integration and scale, and intends to replicate this model in other verticals where digital demand continues to rise.
For wrestling fans worldwide, the acquisition promises an even richer content ecosystem — one that spans breaking news, deep analysis, fan interaction, and exclusive formats. For Absolute Sports, it reinforces the company’s status as a global force in digital sports publishing.